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Entrepreneurial Opportunities in the Online Marketing World
 

Entrepreneurial Opportunities in the Online Marketing World

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Entrepreneurial Opportunities in the Online Marketing World

Entrepreneurial Opportunities in the Online Marketing World

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Entrepreneurial Opportunities in the Online Marketing World Entrepreneurial Opportunities in the Online Marketing World Presentation Transcript

  • Entrepreneurial Opportunities in the Web/Digital space Anurag Gupta
    • Presented at OMCAR 2008, World’s 1st Online Marketing Careers Conference
    • For details, check out http://conference.omcareers.org
    • Jan 12 th 2008 (New Delhi, India)
  • Entrepreneur
    • Entrepreneur> A person who takes the risks involved to undertake a business venture…efficiently and effectively use the factors of production natural resources, human input and capital
    • Entrepreneur > Someone who creates value by offering a product or service in order to obtain certain profit.
    • Entrepreneurship is often difficult and tricky, as many new ventures fail.
  • Internet businesses : defying conventional logic
  • Key drivers PEOPLE PASSION EXECUTION CAPITAL IDEA
  • The 3 C’s of Internet
    • Connect
    • Content
    • Commerce
    Advertising Transactions
  • Business models
    • Models established globally
      • Travel
      • Networking
    • … ..adapted to local environment
      • Jobs
      • Matrimony
    • Propositions that address local needs ??
  • Online Marketing : Multiple routes to consumer Horizontals / Verticals Affiliates Search - PPC & SEO Email Existing Customers WEBSITE Business Development Consumers
    • Additional route for advertisers to reach their consumers
    • Leverages high number of smaller websites
    • Performance based advertising which is set by the advertiser i.e. Cost Per Action pricing model
    • Predominantly used to deliver a commercial action
    Affiliate Marketing
  • How does Affiliate Network work? REGISTRATIONS / LEADS / SALES Commissions and incentives Advertiser Website
  • Affiliate Marketing in India
    • Performance advertising > 70%
    • Affiliate Globally contributes to almost 25% of the online spends.
      • Affiliates worldwide will earn $6.5 billion in bounty and commissions in 2006 [Source: Marketing Sherpa]
      • Market for UK affiliate marketing to grow to £2.16 billion: [Source: E-consultancy – October 11th, 2006]
    • Affiliate marketing in India will only grow
  • Types of Affiliates
    • Shopping review / price comparison
    • Vertical sector specialists
    • Cash back / reward sites
    • Loyalty sites
    • Email marketers
    • PPC specialists
  • Ingredients
    • Opportunities to act as affiliate
      • PPC
      • Vertical sites
      • Comparison Sites
    • Domain name, hosting
    • Web designing skills
    • SEO/ PPC skills
    ENTREPRENEURIAL SPIRIT
  • [email_address]