How I used Twitter the last 3 years to discuss the impact of healthy nutrition & lifestyle for personal health => field of Nutrigenomics (you are what you eat and have eaten).

1. Social media for Science
A personal view
Michael Müller
@nutrigenomics

2. Social media “explained”

3. Facebook

4. Twitter

6. My n=1 experience
More visibility of nutrigenomics research 2009
• In 2009 the NL Nutrigenomics Consortium
was almost finished (2003-2009) but we did
quite little in our PR and the interaction with
the public (& industry):
– Website not attractive, regularly updated
– No Blog
– No “easy understandable” info about “You are
what you eat”
• So we had to leave the “ivory tower of
science” and interact:
– Twitter, FB, & recently Google+ (there are more
options like Youtube, Slideshare and other social
bookmarking tools e.g. Mendeley (or F1000)....

8. Tweetdeck

9. 3175 Followers since 8-2009

11. Number of tweets & followers

12. Who is following?

14. Why Twitter for me?
• Why Twitter (for science)?
– Get info
– Provide info
• Daily highlights in molecular nutrition, (personal)
genomics & nutrigenomics (own papers if possible)
• Critical comments on “nonsense” remarks, papers
(but not too much, can be a fulltime job)

15. Why Twitter for me?
• I learned most about science the last 2
years, all high impact journals are on
Twitter, you are the first to see new highlights
and press releases
• I followed live tweets from conferences
(mainly genetics, personal genomics)
• Its rewarding, invitations, contacts with some
interesting people, networking

16. 8th
NUGO week
Wageningen #nugo
@nutrigenomics
“Measuring health”
1
6
1
6

17. You are free to:
Copy, share, adapt, or re-mix;
Photograph, film, or broadcast;
Blog, live-blog, or post video of;
This presentation. Provided that:
You attribute the work to its author
and respect the rights and licenses
associated with its components.
Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only ccZero.
Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at;
http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites

18. You are free to:
Copy, share, adapt, or re-mix;
This presentation. Provided that:
You attribute the work to its author
and respect the rights and licenses
associated with its components.
You are not permitted to:
Photograph, film, or broadcast;
Blog, live-blog, or post video.
Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only ccZero.
Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at;
http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites

19. But
• But it can be
“dangerous”
e.g. addicting
• Or you see
“too” much
(that is not easy
to “digest”)
• & its biased

21. 1 van “60 meest booiende twitterars”

22. Recommendations I
• Use TweetDeck (or equivalent & a good app
on smart phone)
• Use lists (essential tweets) or highly restrict
the number of followed people
• Use hash tags (used for search robots)
• Use DM if you do not think this is for the
entire world

23. Recommendations II
• Use it either for private communication or work
(or mix it carefully in order not to “spam” your
follower
• Decide whether you want to use Dutch or English
(I even created NutrigenomicsNL for Dutch
tweets)
• Have a BLOG (with more than 140 letters) with
e.g. critical comments of articles
• Identify opinion leaders (& you can become
one!)

24. Social Media & you
• Be Authentic
• Be Transparent
• Bring Value

25. Sometimes take your Twitter vacation!