Social Media Monitor

Mascha Driessen
Head of YouTube Benelux, Google
More than 10% of
      YouTube views come from
      videos people have
      embedded on social sites




(Source: google...
Over 46 years a day is
       spent watching YouTube
       videos on Facebook




(Source: google internal)
More than 75%
    of all Hyves
    users also visit
    YouTube in a
    month.


(Source: Comscore, June 2010)
An AutoShared
       Tweet results in
       6 new YouTube 
       sessions



(Source: google internal)
Nearly a
                                quarter of
                            viewers watch
                            ...
Nearly all Brand Channels
are linked to Twitter or
Facebook
More than 50% of
videos on YouTube
have been rated
or commented on
55.000
Tweets
during U2
live
streaming

            1
            0
670.000
Members
for
‘HowTo’
videos
Full
integration
with
Facebook
Connect
World’s largest
user-generated
feature film


                  1
                  3
180+ video
responses to
questions
from Twitter,
Facebook,
YouTube etc. in
close to real-
time
The most viewed
online ad in history:
receiving more than
54,000 comments
and tweets to date,
as well as more than
60 mill...
BUILD AN
AUDIENCE   EARNED	
  




           BOUGHT	
  




           OWNED	
  
BUILD AN
AUDIENCE
                             CHANNEL VIEWS

                                                            ...
Tips for your channel

=> share content that is
useful to your audience
=> give your channel love
and attention
Data Beats Opinion
Make it easy to share




                        2
                        0
Curate
site and
audience
⇒  it’s easy to build a
channel
Engage,
Debate,
Attend



          2
          2
TELL STORIES




THINK BIG!
…WHATS
NEXT?



         2
         4
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Presentatie van Mascha Driessen van YouTube tijdens de presentatie van de Social Media Monitor 3.

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YouTube - presentatie social media monitor

  1. 1. Social Media Monitor Mascha Driessen Head of YouTube Benelux, Google
  2. 2. More than 10% of YouTube views come from videos people have embedded on social sites (Source: google internal)
  3. 3. Over 46 years a day is spent watching YouTube videos on Facebook (Source: google internal)
  4. 4. More than 75% of all Hyves users also visit YouTube in a month. (Source: Comscore, June 2010)
  5. 5. An AutoShared Tweet results in 6 new YouTube  sessions (Source: google internal)
  6. 6. Nearly a quarter of viewers watch YouTube videos outside the site (Source: google internal)
  7. 7. Nearly all Brand Channels are linked to Twitter or Facebook
  8. 8. More than 50% of videos on YouTube have been rated or commented on
  9. 9. 55.000 Tweets during U2 live streaming 1 0
  10. 10. 670.000 Members for ‘HowTo’ videos
  11. 11. Full integration with Facebook Connect
  12. 12. World’s largest user-generated feature film 1 3
  13. 13. 180+ video responses to questions from Twitter, Facebook, YouTube etc. in close to real- time
  14. 14. The most viewed online ad in history: receiving more than 54,000 comments and tweets to date, as well as more than 60 million views
  15. 15. BUILD AN AUDIENCE EARNED   BOUGHT   OWNED  
  16. 16. BUILD AN AUDIENCE CHANNEL VIEWS MOBILE VIEWS ADVERTISING COPIES YOUTUBE SEARCH ORIGINAL RELATED VIDEOS PLACEMENT, EMBEDDING ADVERTISING, CHANNEL LINKS LINKS FEATURED IMITATIONS VIDEO GOOGLE SEARCH LINKS REPOSTING
  17. 17. Tips for your channel => share content that is useful to your audience => give your channel love and attention
  18. 18. Data Beats Opinion
  19. 19. Make it easy to share 2 0
  20. 20. Curate site and audience ⇒  it’s easy to build a channel
  21. 21. Engage, Debate, Attend 2 2
  22. 22. TELL STORIES THINK BIG!
  23. 23. …WHATS NEXT? 2 4

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