Search Engine Marketing


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Increase your online presence through Search Engine Marketing such as search engine optimization, blogs and other social media services.

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Search Engine Marketing

  1. 1. SEO/Blogs/Social Media An Introduction To Inbound Marketing Presented by: Mirna Bard Principal/Internet Marketing Consultant
  2. 2. Inbound Marketing is Essential <ul><li>Outbound Marketing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Tradeshows </li></ul><ul><li>Print Advertising </li></ul><ul><li>Direct Mail </li></ul><ul><li>Email Blasts </li></ul><ul><li>TV/Radio Ads </li></ul><ul><li>Inbound Marketing </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>RSS </li></ul><ul><li>Free Tools/Trials </li></ul><ul><li>Viral Videos </li></ul>VS. With Inbound Marketing prospects find you and are already interested in what you are selling.
  3. 3. Blogs SEO Social Media SEO + Blogs + Social Media Content More Links More Traffic Content Friends/Fans Even More Links Even More Traffic Inbound Links Fans/Subscribers Traffic
  4. 4. Blogs <ul><li>Benefits of Blogging </li></ul><ul><li>Increased presence in major search engines like Yahoo! and Google </li></ul><ul><li>A way for you to speak directly , openly and honestly with your customer </li></ul><ul><li>Another channel to promote your brand and company </li></ul><ul><li>Build personal, long-lasting relationships with your customers that foster trust </li></ul><ul><li>Sets you apart from competition </li></ul><ul><li>Excellent PR tool-- the media calls YOU, not your competition </li></ul><ul><li>Articulate your viewpoints, knowledge & expertise pertaining to your industry </li></ul><ul><li>Inexpensive to set up, operate and maintain </li></ul>
  5. 5. <ul><li>Before you have a product or service </li></ul><ul><li>Before you have a web site </li></ul><ul><li>Before you have anything!!! </li></ul><ul><li>All you need is to know who your target market is & to create a few ideas! </li></ul>When To Start Blogging
  6. 6. <ul><li>List of ideas, trends, or thoughts </li></ul><ul><li>List of useful links or tools </li></ul><ul><li>Answer questions received </li></ul><ul><li>Ask your followers questions </li></ul><ul><li>Comment on other blogs/web sites </li></ul><ul><li>Turn release or article into blog post </li></ul><ul><li>Share an experience </li></ul>Blogging Ideas
  7. 7. <ul><li>What is SEO? </li></ul><ul><li>Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results. </li></ul><ul><li>There is no magic solution to SEO </li></ul><ul><li>It takes “real” work, time, and patience </li></ul><ul><li>Should be maintained for lifetime of the site </li></ul>Search Engine Optimization (SEO)‏
  8. 8. <ul><li>Why is SEO Important? </li></ul><ul><li>The Golden Triangle Study </li></ul><ul><ul><li>Most eye activity on a search page was the top left, forming a Golden Triangle (Enquiro Study)‏ </li></ul></ul><ul><ul><li>SEO pulls more traffic than PPC </li></ul></ul><ul><ul><ul><li>75% Clicks from “Natural” or “Organic” </li></ul></ul></ul><ul><ul><ul><li>25% Clicks from “Paid” or Sponsored ads </li></ul></ul></ul><ul><li>Studies show: 54% of buyers rely primarily on search engines when trying to find a product to purchase online (Jupiter Consumer Study)‏ </li></ul><ul><li>Sites on first page of “Organic” listings are perceived to be an authority—assists w/creating online branding </li></ul><ul><li>SEO gives better ROI than any other marketing </li></ul><ul><li>No bidding wars or click fraud with SEO </li></ul>Search Engine Optimization (SEO)‏
  9. 9. <ul><li>Benefits of SEO </li></ul><ul><li>Boost targeted visitors which equals higher conversions </li></ul><ul><li>Achieve higher web site rankings on search engines for your targeted keywords </li></ul><ul><li>Search engines crawl your site more often </li></ul><ul><li>Increase the number of pages on your site that are indexed by search engines </li></ul><ul><li>Reach millions of people globally who could potentially become customers </li></ul><ul><li>Multiply incoming links to your site </li></ul><ul><li>More visibility and accessibility of your business </li></ul><ul><li>Make your site authoritative </li></ul>Search Engine Optimization (SEO)‏
  10. 10. <ul><li>Your customers see your Advertisement or Listing when they Search </li></ul>Search Engine Optimization (SEO)‏ Natural or Organic listings ( From SEO Work )‏ Google places your Ad (Paid or PPC Results)‏ Credit card processing
  11. 11. <ul><li>Keyword or Key Phrase Selection </li></ul><ul><li>Always the first step - Keyword selection can make or break SEO Campaign </li></ul>Search Engine Optimization (SEO)‏ <ul><li>Keyword Selection </li></ul><ul><li>Search Volume = High </li></ul><ul><li>Relevance = High </li></ul><ul><li>Competition = Low </li></ul>
  12. 12. <ul><li>Analyze Your Competition </li></ul><ul><li>You want to know the probability of getting on the first page of Google </li></ul><ul><li>SEO strength of Top 10 web sites on Google for selected keywords </li></ul><ul><li>PageRank of Top 10 web sites </li></ul>Search Engine Optimization (SEO)‏
  13. 13. <ul><li>25% of SEO = On page </li></ul><ul><li>Visible SEO </li></ul><ul><li>Page Title </li></ul><ul><li>URL </li></ul><ul><li>H1, H2, H3 Tags </li></ul><ul><li>Page Text & Bold </li></ul>Search Engine Optimization (SEO)‏
  14. 14. <ul><li>25% of SEO = On page </li></ul><ul><li>Invisible SEO </li></ul><ul><li>Keywords </li></ul><ul><li>Meta Keywords = professional search engine marketing company, seo services, Internet marketing </li></ul><ul><li>Description </li></ul><ul><li>Image Alt Text </li></ul>Search Engine Optimization (SEO)‏
  15. 15. <ul><li>75% of SEO = Off page </li></ul><ul><li>Link Building </li></ul><ul><li>Links are “recommendations” or “votes” for your site (they power most of SEO)‏ </li></ul><ul><ul><ul><li>A link: </li></ul></ul></ul><ul><ul><ul><li>Anchor Text: Internet Marketing (Use of Keyword)‏ </li></ul></ul></ul><ul><ul><ul><li>Link should be from trusted websites </li></ul></ul></ul><ul><ul><ul><ul><li>Blogs/Forums/Wikis (magnet for links)‏ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>International/Local Directories </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sites that are relevant or compliment your site (Partners)‏ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social Bookmarking </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Social Media (press releases, articles, videos, etc.)‏ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create a useful tool </li></ul></ul></ul></ul>Search Engine Optimization (SEO)‏
  16. 16. <ul><li>Directories </li></ul>Search Engine Optimization (SEO)‏ Yellow Pages Submission Local Directory submission
  17. 17. <ul><li>Link Popularity Building </li></ul>Search Engine Optimization (SEO)‏ One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site <ul><li>Link Popularity Building </li></ul><ul><li>Link Popularity Building </li></ul><ul><li>Link Popularity Building </li></ul>Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)‏ <ul><li>Link Popularity Building </li></ul><ul><li>Link Popularity Building </li></ul><ul><li>Link Popularity Building </li></ul>B Website A Website A Website A Website A Website B Website A Website C Main Website B Website A Website A Website A Website A Website A Website A Website A Website A Website A Website A Website
  18. 18. Social Media & Social Networking <ul><li>What is Social Networking? </li></ul><ul><li>Similar to a business networking event or social cocktail party but without constraints of space and time. It is about: </li></ul><ul><ul><li>Building relationships </li></ul></ul><ul><ul><li>Starting conversation & creating word-of-mouth or “Buzz” </li></ul></ul><ul><ul><li>Answering questions/helping others </li></ul></ul><ul><ul><li>Asking questions/trusting recommendations or advice from others </li></ul></ul>
  19. 19. Social Media & Social Networking What is Social Media? Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content: News Releases PowerPoint Presentations Viral Videos Blogging Social Bookmarking Articles RSS Feeds Podcasts eBooks
  20. 20. <ul><li>Benefits of Social Media Marketing </li></ul><ul><li>Excellent for reputation management </li></ul><ul><li>Build recognizable identity or branding of your products or services </li></ul><ul><li>Create “Buzz” or online conversations about products or services </li></ul><ul><li>Another way to form relationships with customers, prospects, employees, business, partners, or colleagues </li></ul><ul><li>Reach millions of people globally who could potentially become customers </li></ul><ul><li>Multiply incoming links to your site </li></ul><ul><li>Achieve higher search engine rankings </li></ul><ul><li>More visibility and accessibility of your business </li></ul>Social Media & Social Networking
  21. 21. Social Media & Social Networking Promoting Your Content
  22. 22. <ul><li>Use analytics software to learn what works </li></ul><ul><li>Track number of daily/weekly/monthly visitors. </li></ul><ul><li>What sources are visitors coming in from? </li></ul><ul><li>How many visitors are converting to leads or customers? </li></ul><ul><li>Which keywords or phrases are converting? </li></ul>Measuring Results
  23. 23. <ul><li>Internet marketing is not rocket science . However, it is a extremely time consuming , wearisome , sometimes puzzling activity, yet an inescapable task that needs to be continued for the lifetime of the website . </li></ul><ul><li>Keep it in-house if: </li></ul><ul><li>Small non-competitive niche industry </li></ul><ul><li>Very large company with a TEAM of experienced SEO/Social Media professionals </li></ul><ul><li>Complex or proprietary business objectives which are confidential in nature </li></ul><ul><li>In all other cases, outsource. </li></ul>Outsourcing Internet Marketing
  24. 24. <ul><li>NuReach Global is the best source of dependable and ethical Search Engine Marketing and social media services in So-Cal. Our Internet Marketing experts specialize in search engine optimization, Pay per Click Advertising management, and Social Media Marketing as well as web site consulting and training. </li></ul><ul><li>The NuReach Global Advantage </li></ul><ul><li>Ethical ‘White-hat’ search engine optimization techniques </li></ul><ul><li>Highly reliable, personalized service </li></ul><ul><li>No SEO secrets </li></ul><ul><li>We educate our clients on the entire Internet marketing process </li></ul><ul><li>Unparalleled industry knowledge and experience </li></ul><ul><li>We focus on getting you targeted traffic </li></ul><ul><li>Affordable SEO, Social Media, and PPC services </li></ul>Who is NuReach Global?
  25. 25. Connect With Us @nureachglobal
  26. 26. Contact Us Website: Email: [email_address] Phone: 714-557-1775