Search Engine Marketing

SEO/Blogs/Social Media An Introduction To Inbound Marketing Presented by: Mirna Bard Principal/Internet Marketing Consultant

Inbound Marketing is Essential
Outbound Marketing
Telemarketing
Tradeshows
Print Advertising
Direct Mail
Email Blasts
TV/Radio Ads
Inbound Marketing
SEO/SEM
Blogging
Social Media
RSS
Free Tools/Trials
Viral Videos
VS. With Inbound Marketing prospects find you and are already interested in what you are selling.

Blogs SEO Social Media SEO + Blogs + Social Media Content More Links More Traffic Content Friends/Fans Even More Links Even More Traffic Inbound Links Fans/Subscribers Traffic

Blogs
Benefits of Blogging
Increased presence in major search engines like Yahoo! and Google
A way for you to speak directly , openly and honestly with your customer
Another channel to promote your brand and company
Build personal, long-lasting relationships with your customers that foster trust
Sets you apart from competition
Excellent PR tool-- the media calls YOU, not your competition
Articulate your viewpoints, knowledge & expertise pertaining to your industry
Inexpensive to set up, operate and maintain

Before you have a product or service
Before you have a web site
Before you have anything!!!
All you need is to know who your target market is & to create a few ideas!
When To Start Blogging

List of ideas, trends, or thoughts
List of useful links or tools
Answer questions received
Ask your followers questions
Comment on other blogs/web sites
Turn release or article into blog post
Share an experience
Blogging Ideas

What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results.
There is no magic solution to SEO
It takes “real” work, time, and patience
Should be maintained for lifetime of the site
Search Engine Optimization (SEO)‏

Why is SEO Important?
The Golden Triangle Study
Most eye activity on a search page was the top left, forming a Golden Triangle (Enquiro Study)‏
SEO pulls more traffic than PPC
75% Clicks from “Natural” or “Organic”
25% Clicks from “Paid” or Sponsored ads
Studies show: 54% of buyers rely primarily on search engines when trying to find a product to purchase online (Jupiter Consumer Study)‏
Sites on first page of “Organic” listings are perceived to be an authority—assists w/creating online branding
SEO gives better ROI than any other marketing
No bidding wars or click fraud with SEO

Benefits of SEO
Boost targeted visitors which equals higher conversions
Achieve higher web site rankings on search engines for your targeted keywords
Search engines crawl your site more often
Increase the number of pages on your site that are indexed by search engines
Reach millions of people globally who could potentially become customers
Multiply incoming links to your site
More visibility and accessibility of your business
Make your site authoritative

Your customers see your Advertisement or Listing when they Search
Search Engine Optimization (SEO)‏ Natural or Organic listings ( From SEO Work )‏ Google places your Ad (Paid or PPC Results)‏ Credit card processing

Keyword or Key Phrase Selection
Always the first step - Keyword selection can make or break SEO Campaign
Keyword Selection
Search Volume = High
Relevance = High
Competition = Low

Analyze Your Competition
You want to know the probability of getting on the first page of Google
SEO strength of Top 10 web sites on Google for selected keywords
PageRank of Top 10 web sites

25% of SEO = On page
Visible SEO
Page Title
URL
H1, H2, H3 Tags
Page Text & Bold

25% of SEO = On page
Invisible SEO
Keywords
Meta Keywords = professional search engine marketing company, seo services, Internet marketing
Description
Image Alt Text

75% of SEO = Off page
Link Building
Links are “recommendations” or “votes” for your site (they power most of SEO)‏
A link: www.nureachlglobal.com
Anchor Text: Internet Marketing (Use of Keyword)‏
Link should be from trusted websites
Blogs/Forums/Wikis (magnet for links)‏
International/Local Directories
Sites that are relevant or compliment your site (Partners)‏
Social Bookmarking
Social Media (press releases, articles, videos, etc.)‏
Create a useful tool

Directories
Search Engine Optimization (SEO)‏ Yellow Pages Submission Local Directory submission

Link Popularity Building
Search Engine Optimization (SEO)‏ One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)‏
B Website A Website A Website A Website A Website B Website A Website C Main Website B Website A Website A Website A Website A Website A Website A Website A Website A Website A Website A Website

Social Media & Social Networking
What is Social Networking?
Similar to a business networking event or social cocktail party but without constraints of space and time. It is about:
Building relationships
Starting conversation & creating word-of-mouth or “Buzz”
Answering questions/helping others
Asking questions/trusting recommendations or advice from others

Social Media & Social Networking What is Social Media? Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content: News Releases PowerPoint Presentations Viral Videos Blogging Social Bookmarking Articles RSS Feeds Podcasts eBooks

Benefits of Social Media Marketing
Excellent for reputation management
Build recognizable identity or branding of your products or services
Create “Buzz” or online conversations about products or services
Another way to form relationships with customers, prospects, employees, business, partners, or colleagues
Reach millions of people globally who could potentially become customers
Multiply incoming links to your site
Achieve higher search engine rankings
More visibility and accessibility of your business
Social Media & Social Networking

Social Media & Social Networking Promoting Your Content

Use analytics software to learn what works
Track number of daily/weekly/monthly visitors.
What sources are visitors coming in from?
How many visitors are converting to leads or customers?
Which keywords or phrases are converting?
Measuring Results

Internet marketing is not rocket science . However, it is a extremely time consuming , wearisome , sometimes puzzling activity, yet an inescapable task that needs to be continued for the lifetime of the website .
Keep it in-house if:
Small non-competitive niche industry
Very large company with a TEAM of experienced SEO/Social Media professionals
Complex or proprietary business objectives which are confidential in nature
In all other cases, outsource.
Outsourcing Internet Marketing

NuReach Global is the best source of dependable and ethical Search Engine Marketing and social media services in So-Cal. Our Internet Marketing experts specialize in search engine optimization, Pay per Click Advertising management, and Social Media Marketing as well as web site consulting and training.
The NuReach Global Advantage
Ethical ‘White-hat’ search engine optimization techniques
Highly reliable, personalized service
No SEO secrets
We educate our clients on the entire Internet marketing process
Unparalleled industry knowledge and experience
We focus on getting you targeted traffic
Affordable SEO, Social Media, and PPC services
Who is NuReach Global?

Connect With Us http://tinyurl.com/nureachglobal @nureachglobal http://www.fastpitchonline.com/MirnaBard/ http://www.linkedin.com/in/mirnabard

Contact Us Website: www.nureachglobal.com Email: [email_address] Phone: 714-557-1775

Search Engine Marketing

by nureachglobal on Mar 21, 2009

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