Movie Marketing Social MediaPresentation Transcript
Film Marketing Through Social media By: Nitin Jain PGPEMC MICA-EDC
Objective of the campaign
Social Media Employed
Target Audience Students (18-23) mainly bachelor level People who are lost and confused and not academically inclined(Rocket Singh) Eventually Mass marketing would be the goal but the above mentioned niche would be hit the maximum
Customer engagement techniques Applications on facebook and orkut Trailers on you tube (includes movie trailers, behind the scenes and video songs) Games designed for the movie which would be named “What’s your sales quotient”, It would be on the lines of the theme of the movie. These tools will help create buzz pre release.
WHY ORKUT ??? Visitors by Country for Orkut.com Country Percent of Site Traffic Brazil 47.7% India 39.4% United States 2.2%
Statistics (contd…) Figures show that major percentage of the orkut Indian users are in the age of 18-24 and they access them either from home or from their colleges. http://www.alexa.com/siteinfo/orkut.com#trafficstats
Why Facebook ??? Growing popularly in India Majorly leaving an impact on the age group 18-24. Number one social networking site in the world http://www.alexa.com/siteinfo/facebook.com
Why Twitter ??? Has become latest tool for creating buzz by the Bollywood celebrities Priyanka chopra has maximum number of followers Competitions running on twitter
Twitter (Contd ….) Let’s have a look at number of followers to various Bollywood celebs: ShahRukh Khan: 211053 ShahidKapoor: 110040 Uday Chopra: 39324 FarhanAkhtar: 79313 Priyanka Chopra: 226615 RiteshDeshmukh: 63478 AbhishekBachchan: 106879 Karan Johar: 132349 Amrita Rao: 27241 DeepikaPadukone: 79973 Neil Nitin Mukesh: 21882 Imran Khan: 62406
Applications for facebook, orkut
Rocket Singh application The application will contain the general questions and it would be related to sales and be in theme with the movie theme. Doing this will attract users and also spread the word as its published on the wall of the user Major marketing on Orkut and secondary on facebook.
Pyaar impossible applications
Applications like interactive ticker on youtube ,facebook and orkut.
The applications will say
“Make your impossible story possible with pyar impossible meter”
It would be directed towards those people who were not able to communicate their feelings to their loved one.
Top stories will be selected and they will get a chance to go on a date with priyanka chopra.
Major marketing on facebook and secondary on orkut.
Existing New Existing These all would be used for the campaign. NEW
Post campaign engagement Merchandizing sale through web Blogs and reviews. DVD’s sale through online retailers at special discounts. Brand associations