Social Media Summit Presentation

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Presentation at the American Marketing Association Trine University Chapter 'Social Media Summit' 2012. Presentation topic related to job search and the importance of differentiation.

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Social Media Summit Presentation

  1. 1. Social DifferentiationHarnessing Social/Online Opportunities in Job SearchNiclas HultingTrine UniversitySocial Media SummitTrine University3/14/12 #TrineSMS
  2. 2. { @niclashulting } #TrineSMS
  3. 3. { Social Hybrid }• Culturally integrated social hybrid.“Hybrid professionals are trained to deliver services acrosssearch, mobile, social, content, analytics, web, PR, and emailmarketing. They provide integrated solutions that used to requiremultiple agencies and consultants.” Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com #TrineSMS
  4. 4. { Pre Social Media } #TrineSMS
  5. 5. { Social Sweden } #TrineSMS
  6. 6. { A Different World }Yesterday Today #TrineSMS
  7. 7. { Social Media and Web 2.0 }• Global Marketplace• Endless Opportunities• Manage Online Reputation #TrineSMS
  8. 8. { New Hiring Landscape }89% of companies use social media for recruiting purposes.1/3 of employers rejected candidates based on online findings (Google)80% of companies use Linkedin, 45% use twitter, 50% use Facebook to find talent. Statistics via Mashable.com and CareerEnlightenement.com #TrineSMS
  9. 9. { Harnessing the sun } #TrineSMS
  10. 10. { Finding your Dream Job }• #Hashtags• TweetUps• Apps (mobile devices)• Online/Digital/Creative Resume(s)• Linkedin• Do A Good Job #TrineSMS
  11. 11. { #Hashtags Harnessed } #webdevelopment #career #greenjobs #web #IT #jobs #smbfw #engineeringjobs #sm#pancaketweetup #webdesign #employment #resume #Highered #jobsearch #socialmedia #TrineSMS
  12. 12. { TweetUp } #TrineSMS
  13. 13. @kmullett #TrineSMS
  14. 14. { Apps }• Linkedin• Careerbuilder iPhone app• Job Compass• Monster• Job Finder• Craigster #TrineSMS
  15. 15. { Resume and Presume } #TrineSMS
  16. 16. { Resume and Presume } cont. #TrineSMS
  17. 17. { Resume and Presume } cont. #TrineSMS
  18. 18. { Resume and Presume } cont. #TrineSMS
  19. 19. { Resume and Presume } cont. #TrineSMS
  20. 20. { Linkedin }100% = AchievementUnlocked? #TrineSMS
  21. 21. { #DoGooDWork }• Differentiate• Think Outside of the (Digital) Box• Stick to your core values• Give and you shall receive #TrineSMS
  22. 22. { in the year 3000 } #TrineSMS
  23. 23. #ThankYou

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