Social Media Presentation - Twitter 101


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Interactive social media presentation presented to a group of HR professionals and recruiters through the Middle Tennessee Society for Human Resource Management at DeVry University in Nashville, TN on Wednesday, January 16, 2013.

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Social Media Presentation - Twitter 101

  1. 1. Interactive Social Media: 101 MT|SHRM DeVry University – January 16, 2013
  2. 2. Housekeeping• Interrupt, raise your hand, ask questions.• We fully expect you to be disruptive.• Let’s get a little crazy!• There’s a sign-in sheet that’s going around the room. Please put your initials by your name and your twitter handle in the column next to it – we want to FOLLOW YOU!
  3. 3. Social Media Team• Lyn Hoyt @designtwit - Recognition Designer and SHRM culture vulture tweeting on engagement, hr and bacon. @lynhoyt @hrbaconhut @awardframes @mtshrm• Shane Bailey @pshanebailey - Key Account Manager for DeVry University.• Chul Shin @ChulShinMa - InTransition MT|SHRM Video Guru! (Don’t get scared!)• Chris Fields @new_resource – Backchannel Twitter for MT|SHRM. Author of blog. **Careful – he might RT you tonight!• Tammy LaPoint-O’Brien @TammyLPOB – Speaker, Trainer- GURU tonight!• Teri Levy @tg0476 Talent Acquisition Manager, Vanguard Healthcare Services, MT|SHRM Communications Chair
  4. 4. Twitter: 101How to get your ‘Tweet’ on Created and Composed by: Tammy LaPoint-O’Brien
  5. 5. What is Twitter?• Twitter is a social media site in which to convey a message, thought, fact, idea, or picture about any and everything you deem newsworthy.• Twitter allows you to tweet (compose messages), retweet (forward) another tweet (post), and reply to a tweet (conversation).• Twitter allows putting a link in the tweet. It’s converted to 20 characters, which saves space.• Twitter limits each post to 140 characters.
  6. 6. Twitter Humor
  7. 7. Twitter Vocabulary• @ (at sign): a symbol used to send a direct path to a Twitter handle• # (hashtag): a symbol used in front of a word to make it more searchable; similar to a Google search• DM: direct message to another tweeter through a private channel; private messaging• Favorite: similar to hitting ‘Like’ on Facebook or putting your stamp of approval that you ‘like’ a tweet• Follow: the tweets from businesses, people, or entities you want to read
  8. 8. Twitter Vocabulary• Reply: commenting on a tweet; conversation starter• Retweet: forwarding another person or entity’s post; similar to forwarding an e-mail• RT: acronym for retweet• Tweet: posting a message• Tweeter: a person who posts tweets• Twitter Handle: your username• Unfollow: the tweets from businesses, people, or entities you no longer want to read or follow
  9. 9. “Social Media is about sociology and psychology more than technology.” ~Brain Solis | @briansolis Twitter Humor
  10. 10. Why Use Twitter? From a HR Perspective – Save money on posting jobs • FREE vs. an average of $400 on CareerBuilder • Can be posted as many times as you want – Find qualified applicants quicker • Automatically goes to all followers – Potential employees are following your company! • Can be reviewed on profile • Demonstrates applicants social media savvy – Understand the power of retweeting • Who is following you that knows the perfect candidate? • Reaches all corners of the world “No matter what role you play in a business, if you plan on moving upwards in your career you need to develop your knowledge and skills.” - Chris Heffer
  11. 11. Why Use Twitter? From a Recruiter Perspective – Save money in their hunt for qualified applicants • FREE vs. other costly avenues • Can be posted as many times as you want – Locate well-versed applicants quicker • Seek out social media savvy applicants • Potential applicants are you following you! • Review an applicant’s branding more in-depth • Reaches all corners of the world – Understand the power of retweeting • Who will find you? • Who will you find? “…social media is another method of communication” -Chris Heffer
  12. 12. Why Use Twitter? “When factoring all the doom and gloom, job From a Job Seeker Perspective seekers need great new ways to build – Locate positions quicker relationships • Posted on Twitter and nowhere else and uncover job – Follow target companies and recruiters leads… beyond just those status • Review an applicant’s branding more in-depth quo.” • Reaches all corners of the earth –Teena Rose • Gets you closer to hiring managers/HR professionals/recruiters http://www.careerealism. com/job-seekers-twitter/ – Understand the power of retweeting • Who will find you? – Keep abreast of news/companies • Press releases • Articles/Spotlights • Stock changes • What news has been generated?
  13. 13. How Others View Twitter• “LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know” ~ Source unknown• “Our head of social media is the customer.” –McDonald’s• “Social networks aren’t about Web sites. They’re about experiences.” ~ Mike DiLorenzo• "Twitter is not a technology. Its a conversation. And its happening with or without you." - @charleneli• "When youve got 5 minutes to fill, Twitter is a great way to fill 35 minutes” - @mattcutts• "On Twitter we get excited if someone follows us. In real life we get really scared and run away." ~Unknown via @mozusa Farfan, 2012
  14. 14. Twitter Humor
  15. 15. Twitter – Oops!• What are employees saying? – Kitchen Aid – October 2012 • Employee thought he was tweeting on his own account – “Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president.“ – Fort Lauderdale Police Department – 2012 • Employee (police officer) ranted about his job and the citizens – “Deal with your own f--king kids.” – “The car was shaking so much I thought it would flip.” – [Of his supervisor] “racist f—k” – Chrysler Corporation – 2012 • Consultant mistook his account with his clients – “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f--king drive.”
  16. 16. Twitter – Ooops!• What are employees saying? – BBC created “a written policy for acceptable social media use” that their employees MUST follow • Avoid interfering with BBC work • Employees were tweeting about the internal problems – Cisco hired a new employee in 2009 • "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” • A person saw this and ultimately the job offer was rescinded – Wait staff at Beverly Hills Barneys Greengrass • “Jane Adams, start of HBO series “Hung” skipped out on a $13.44 check. Her agent called and payed the following day. NO TIP!!!” • @lauriemathers a month later she brought in $3 tip. Made big deal about $3. Bitterly said she read about it on Twitter. 2 weeks later no job.
  17. 17. Twitter Humor
  18. 18. Diversity and Inclusion• According to the US Office of Personnel Management, diversity and inclusion list 3 tangible benefits: – Serving our communities and being socially responsible • How does Twitter play into this responsibility? • How can you utilize Twitter to serve your community? • How can you utilize Twitter to showcase social responsibility? – Increasing innovation • How does Twitter capitalize upon the creative differences? • How can Twitter build excitement about new innovations? • How can Twitter bring employees together? – Getting a Return on Investment • What is your current ROI vs. what it could be? • How can Twitter improve your company status? • What new talent can you recruit?
  19. 19. Diversity and Inclusion“Savvy businesses are investing time and money into social networking because it helps drive results for diversity activities. Employee recruitment and retention, internal communications, customer satisfaction and sales outreach are just a few of these activities taking place in this rapidly growing arena.” –Margo Pierce“The demographics of social media users largely parallel those of your consumers and candidates, only skewing slightly younger and more diverse in terms of visibly identifiable minority representation. In other words, the workforce of the future looks a lot like the social networks of today.” – Matt Charney What does this mean for your company?
  20. 20. Open the Twitter Door Create an Account You will choose a Twitter Handle later in the process The e-mail and password you chose will be your log-in each time you
  21. 21. Open the Twitter Door Add your name, Unclick ‘Keep me how you want it to signed-in on this appear on yourcomputer’ if you’re account using a public computer E-mail address Unclick ‘Tailor Password Twitter based upon my recent Choose a Twitter website visits’ Handle; you canunless you believe Click change this at ait will be of value Create my later time account
  22. 22. Open the Twitter Door This page appears in order to demonstrate how your Twitter feed will appear Click Next
  23. 23. Open the Twitter Door Choose a minimum of 5 people, businesses, or entities to follow. A list is provided to choose from or you may search in the Search Box Click Next Repeat on next two pages in order to begin following 15; you can unfollow at anytime
  24. 24. Open the Twitter Door Add a picture of your choice or leave blank. If you leave it blank the default picture is an egg; you may add one at a later time, i.e., Edit Profile. Add your bio, tag line, or anything else you want to share about yourself. You are given 160 characters or you may add at a later time, i.e., Edit Profile.
  25. 25. Open the Twitter Door Add your name if you left it blankThe default egg earlier as you would like it to appear on your profile. Add location, i.e., Nashville, TN Add your personal website, LinkedIn URL, Facebook page, or blog
  26. 26. Twitter Humor Twitter is a tool for communication and how you use it is completely up to you. -Tammy LaPoint-O’Brien
  27. 27. Some People to Follow @lynhoyt @new_resource @SHRMLobbystLisa@fleejack @jrkuhns @PShaneBailey @BillHaslam @Disabilitygov @SHRMEric @glsen @NashvilleCareer @TammyLPOB @MikeVanDerVort @tg0476 @NCACWorkforce @DeptVetAffairs@RobinSchooling @hrmagazine @davethehrczar @ChurchDiversity @Tennessean @new_resource @DiversityExec @talentanarchy @DiversityJrnl @TweetMyJobs@DiversityInc @MikeHaberman @joegerstandt @DiversityTweets @NashChamber @blogging4jobs@glaad @DiversityExec @DiversityRM @ThisisLars@sbrownehr @unlikelyhrguy
  28. 28. What about….LinkedIn and Facebook? Do they count?
  29. 29. LinkedIn• The modern day version of a rolodex• Connect with former/current – Classmates/ Teachers – Co-workers – Supervisor/ Managers – Employees – LIONs – Acquaintances – Friends – Networking Pals• Give/ Receive Recommendations• Keep up-to-date – With others – With what you’re doing
  30. 30. LinkedIn• Significance – Job seeker • Branding • Advertising • Virtual Resume – HR Professional • Review candidates • Search for candidates • Post positions • Advertise – Recruiter • Review candidates • Search for candidates • Post positions • Advertise
  31. 31. Facebook • Took social media and connecting online to a whole new realm • Typically used to connect with and stay connected to friends and family on a personal level • 3 states have banned HR from requesting passwords from job seekers • Leaves a footprint for an online presence and branding“I used to wonder what it’d be like to readother people’s minds. Then I got a Facebookaccount and now I’m over it.”
  32. 32. Facebook• Significance – Job seeker • Branding • Advertising • Show personal side – Hobbies – Interests – Current events – HR Professional • Review candidates • What do they post? • What do they portray? – Recruiter • Review candidates • What do they post? • What do they portray?
  33. 33. It’s not what#socialmediahas done foryou, it is what you have done with
  34. 34. ReferencesCharney, M. (2011). Diversity, inclusion, and social recruiting. Retrieved from, B. (2012). Funny and inspiring quotable quotations about Twitter, social media & business. Retrieved from _social_media_business.htmHeffer, C. (2012). Why should hr use social media. Retrieved from (2012). Read other people’s minds. Retrieved from, L. (2012). BBC sacks two workers for misusing Twitter. Retrieved from, M. (2011). Social networking: Not just for connecting old friends. Retrieved from, H. (2009). Twitter gets you fired in 140 characters or less. Retrieved from characters-or-less/Rose, T. (2012). 5 reasons job seekers should use Twitter. Retrieved from seekers-twitter/Slide 5 Logos. (2012). Twitter trademark and content display policy. Retrieved from 6 Image. (2012). 30 funny twitter comics. Retrieved from twitter-comic-strips/
  35. 35. ReferencesSlide 9 Image. (2009). Cartoons by Junson. Retrieved from 14 Image. (2011). Twitter cartoons. Retrieved from 17 image. (2010). Stop blocking: In the workplace, not the classroom. Retrieved from 18 Image. (n. d.). Inclusion cartoon 5. Retrieved from 27 Image. (2012). Social media. Retrieved from 29 Image: (20120. Rock the world dot come. Retrieved from 484&biw=1600&bih=647&tbm=isch&tbnid=DbQcbMxwrX5x1M:&imgrefurl=http://www.rocktheworldbook.c om/extras/cartoonist&docid=nDm6CD8AQ9Jb4M&imgurl= content/uploads/2009/11/LINKEDIN-ROCK-STAR-Large-JPEG- 678x1024.jpg&w=678&h=1024&ei=TX_wUNLNBaW42wXXoYHICg&zoom=1&iact=hc&vpx=936&vpy=91&dur =717&hovh=276&hovw=183&tx=79&ty=153&sig=112139405753959176316&page=1&tbnh=154&tbnw=99 &start=0&ndsp=33&ved=1t:429,r:5,s:0,i:99Slide 30 Image. (2012). Join my network. Retrieved from 32 Image. (2012). Since you’re a person I trust. Retrieved from 33 Image. (2010). Dung beetle on Facebook. Retrieved from beetle-on-facebook/facebook-cartoon-2/Slide 34 Image. (2011). Facebook cartoon. Retrieved from funnyfacebook-status-updates-short-facebook-quotes.html
  36. 36. ReferencesSmith, C., & Bosker, B. (2010). Fired over Twitter: 13 tweets that got people canned. Retrieved from tweets_n_645884.html#s112966&title=Waiter_Canned_ForSpitznagel, E. (2012). The Twitter screw-ups hall of fame. Retrieved from
  37. 37. Copyright & BioThe material used in the publication of this training presentation is theproperty of Tammy LaPoint-O’Brien unless the information is specificallyreferenced and/or trademark material is displayed and/or is labeled on theReference page. The screenshots are courtesy of you desire to use this training presentation, please contact TammyLaPoint-O’Brien at for permission. Thistraining presentation is prohibited from being used for commercial orindividual reasons in which the presenter gains monetarily.Tammy LaPoint-O’Brien is transitioning into training and development asshe completes her Master’s degree with an emphasis in Curriculum andInstruction and prepares to sit for the Certified Associate ProjectManagement Professional exam.She resides in Middle Tennessee with her husband andfurry children.