Hunter Business Centre<br />Wednesday 15th September 2010<br />Twitter:   #smallbizsept<br />
Australians love social networking.<br />
Australians love social networking.<br />
Australians love social networking.<br />
Australians love social networking.<br />
Australians love social networking.<br />
Australians love social networking.<br />
Australians love social networking.<br />
1 out of 2 Australians use social networking on a regular basis.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
On average, Aussies are members of 2 social networking platforms.<br />
Today, think about which social networking platform best suits your target market, your business, and most importantly, yo...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />
Blog is short for web-log.<br />More than 120,000,000 blogs out there.<br />Free blogging platforms.<br />Host your own bl...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />
The most popular social networking platform in Australia and world-wide.<br />
More than 500 million registered users. Works in 75 languages.<br />
2 billion photos uploaded every month.<br />
20 million users connect with Facebook Pages every day.<br />
29% of all time spent online by Australians is on Facebook. <br />
9.2 million users in Australia alone – that’s <br />almost half of us!<br />That has more than doubled in the last 12 mont...
We have 172 friends on average and 60% of people return daily.<br />
The fastest growing demographic on Facebook?<br />
The fastest growing demographic on Facebook?<br />55 to 65 year old females.<br />
The second fastest?<br />
The second fastest?<br />45 to 55 year old males.<br />
If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.<br />Only India and China have a...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
Twitter grew by 1150% in the last 12 months.<br />
80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone –...
Twitter Search.<br />
flight centre<br />
Twitter Advanced Search.<br />
You can search:	Words<br />							Phrases<br />							Geographic Location<br />							Dates<br />							Attitudes<br />
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
Linkedin is social media for grown-ups.<br />
There are around 1 million Aussies on Linkedin.<br />
80% of companies use Linkedin for the recruitment of new employees.<br />
The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
YouTube is the second largest search engine in the world after Google.<br />
13 hours of video is uploaded to YouTube every minute.<br />
To watch every YouTube video would take just over 500 years.<br />
One billion videos are watched on YouTube every day.<br />
One billion videos are watched on YouTube every day.<br />That’s 1,000,000,000 …<br />
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
Location-based social networking.<br />
Newcomer: Only 1.2 million users.<br />
Check-ins, Mayors…<br />Really nerdy but is it right for your business?<br />
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
0 to 1000 contacts = $44 per month.<br />
0 to 1000 contacts = $44 per month.<br />0 to 1000 emails = 3 cents per email.<br />
0 to 1000 contacts = $44 per month.<br />0 to 1000 emails = 3 cents per email.<br />Monthly spend = $74<br />
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
Honeymoons.<br />
Honeymoons.<br />Australia:						9,200,000<br />
Honeymoons.<br />Australia:						9,200,000<br />Women:						4,800,000<br />
Honeymoons.<br />Australia:						9,200,000<br />Women:						4,800,000<br />Engaged:						189,540<br />
Honeymoons.<br />Australia:						9,200,000<br />Women:						4,800,000<br />Engaged:						189,540<br />NSW:							55,380<br />
Honeymoons.<br />Australia:						9,200,000<br />Women:						4,800,000<br />Engaged:						189,540<br />NSW:							55,380<br...
Honeymoons.<br />Australia:						9,200,000<br />Women:						4,800,000<br />Engaged:						189,540<br />NSW:							55,380<br...
Honeymoons.<br />Estimated Reach:			620<br />
Honeymoons.<br />Estimated Reach:			620<br />Budget:						$50 per day<br />
Honeymoons.<br />Estimated Reach:			620<br />Budget:						$50 per day<br />Sales:							16,240<br />
Honeymoons.<br />Estimated Reach:			620<br />Budget:						$50 per day<br />Sales:							16,240<br />Ad Spend:					$27<br />
Skin Care.<br />
Skin Care.<br />Australia:						9,200,000<br />
Skin Care.<br />Australia:						9,200,000<br />Men:							4,098,720<br />
Skin Care.<br />Australia:						9,200,000<br />Men:							4,098,720<br />Single:							988,000<br />
Skin Care.<br />Australia:						9,200,000<br />Men:							4,098,720<br />Single:							988,000<br />13-20 years:					287,8...
Skin Care.<br />Australia:						9,200,000<br />Men:							4,098,720<br />Single:							988,000<br />13-20 years:					287,8...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Soci...
Social Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small Business
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Social Media Marketing Mindmap for Small Business

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Social Media Marketing Mindmap for Small Business

  1. 1. Hunter Business Centre<br />Wednesday 15th September 2010<br />Twitter: #smallbizsept<br />
  2. 2. Australians love social networking.<br />
  3. 3. Australians love social networking.<br />
  4. 4. Australians love social networking.<br />
  5. 5. Australians love social networking.<br />
  6. 6. Australians love social networking.<br />
  7. 7. Australians love social networking.<br />
  8. 8. Australians love social networking.<br />
  9. 9. 1 out of 2 Australians use social networking on a regular basis.<br />
  10. 10. On average, Aussies are members of 2 social networking platforms.<br />
  11. 11. On average, Aussies are members of 2 social networking platforms.<br />
  12. 12. On average, Aussies are members of 2 social networking platforms.<br />
  13. 13. On average, Aussies are members of 2 social networking platforms.<br />
  14. 14. On average, Aussies are members of 2 social networking platforms.<br />
  15. 15. On average, Aussies are members of 2 social networking platforms.<br />
  16. 16. On average, Aussies are members of 2 social networking platforms.<br />
  17. 17. On average, Aussies are members of 2 social networking platforms.<br />
  18. 18. On average, Aussies are members of 2 social networking platforms.<br />
  19. 19. On average, Aussies are members of 2 social networking platforms.<br />
  20. 20. On average, Aussies are members of 2 social networking platforms.<br />
  21. 21.
  22. 22. Today, think about which social networking platform best suits your target market, your business, and most importantly, you.<br />
  23. 23. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />
  24. 24. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />
  25. 25. Blog is short for web-log.<br />More than 120,000,000 blogs out there.<br />Free blogging platforms.<br />Host your own blog.<br />
  26. 26. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />
  27. 27. The most popular social networking platform in Australia and world-wide.<br />
  28. 28. More than 500 million registered users. Works in 75 languages.<br />
  29. 29. 2 billion photos uploaded every month.<br />
  30. 30. 20 million users connect with Facebook Pages every day.<br />
  31. 31. 29% of all time spent online by Australians is on Facebook. <br />
  32. 32. 9.2 million users in Australia alone – that’s <br />almost half of us!<br />That has more than doubled in the last 12 months.<br />
  33. 33. We have 172 friends on average and 60% of people return daily.<br />
  34. 34. The fastest growing demographic on Facebook?<br />
  35. 35. The fastest growing demographic on Facebook?<br />55 to 65 year old females.<br />
  36. 36. The second fastest?<br />
  37. 37. The second fastest?<br />45 to 55 year old males.<br />
  38. 38. If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.<br />Only India and China have a greater number.<br />
  39. 39. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  40. 40. Twitter grew by 1150% in the last 12 months.<br />
  41. 41. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.<br />
  42. 42. Twitter Search.<br />
  43. 43.
  44. 44. flight centre<br />
  45. 45.
  46. 46.
  47. 47.
  48. 48. Twitter Advanced Search.<br />
  49. 49. You can search: Words<br /> Phrases<br /> Geographic Location<br /> Dates<br /> Attitudes<br />
  50. 50.
  51. 51. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  52. 52. Linkedin is social media for grown-ups.<br />
  53. 53. There are around 1 million Aussies on Linkedin.<br />
  54. 54. 80% of companies use Linkedin for the recruitment of new employees.<br />
  55. 55. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.<br />
  56. 56. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  57. 57. YouTube is the second largest search engine in the world after Google.<br />
  58. 58. 13 hours of video is uploaded to YouTube every minute.<br />
  59. 59. To watch every YouTube video would take just over 500 years.<br />
  60. 60. One billion videos are watched on YouTube every day.<br />
  61. 61. One billion videos are watched on YouTube every day.<br />That’s 1,000,000,000 …<br />
  62. 62. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  63. 63. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  64. 64. Location-based social networking.<br />
  65. 65. Newcomer: Only 1.2 million users.<br />
  66. 66. Check-ins, Mayors…<br />Really nerdy but is it right for your business?<br />
  67. 67. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  68. 68. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  69. 69. 0 to 1000 contacts = $44 per month.<br />
  70. 70. 0 to 1000 contacts = $44 per month.<br />0 to 1000 emails = 3 cents per email.<br />
  71. 71. 0 to 1000 contacts = $44 per month.<br />0 to 1000 emails = 3 cents per email.<br />Monthly spend = $74<br />
  72. 72. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  73. 73. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  74. 74. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  75. 75. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  76. 76. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  77. 77. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  78. 78. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  79. 79. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  80. 80. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  81. 81. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  82. 82. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  83. 83. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  84. 84. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  85. 85. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  86. 86.
  87. 87. Honeymoons.<br />
  88. 88. Honeymoons.<br />Australia: 9,200,000<br />
  89. 89. Honeymoons.<br />Australia: 9,200,000<br />Women: 4,800,000<br />
  90. 90. Honeymoons.<br />Australia: 9,200,000<br />Women: 4,800,000<br />Engaged: 189,540<br />
  91. 91. Honeymoons.<br />Australia: 9,200,000<br />Women: 4,800,000<br />Engaged: 189,540<br />NSW: 55,380<br />
  92. 92. Honeymoons.<br />Australia: 9,200,000<br />Women: 4,800,000<br />Engaged: 189,540<br />NSW: 55,380<br />30-40 years: 12,180<br />
  93. 93. Honeymoons.<br />Australia: 9,200,000<br />Women: 4,800,000<br />Engaged: 189,540<br />NSW: 55,380<br />30-40 years: 12,180<br />“travel” 620<br />
  94. 94. Honeymoons.<br />Estimated Reach: 620<br />
  95. 95. Honeymoons.<br />Estimated Reach: 620<br />Budget: $50 per day<br />
  96. 96. Honeymoons.<br />Estimated Reach: 620<br />Budget: $50 per day<br />Sales: 16,240<br />
  97. 97. Honeymoons.<br />Estimated Reach: 620<br />Budget: $50 per day<br />Sales: 16,240<br />Ad Spend: $27<br />
  98. 98.
  99. 99. Skin Care.<br />
  100. 100. Skin Care.<br />Australia: 9,200,000<br />
  101. 101. Skin Care.<br />Australia: 9,200,000<br />Men: 4,098,720<br />
  102. 102. Skin Care.<br />Australia: 9,200,000<br />Men: 4,098,720<br />Single: 988,000<br />
  103. 103. Skin Care.<br />Australia: 9,200,000<br />Men: 4,098,720<br />Single: 988,000<br />13-20 years: 287,800<br />
  104. 104. Skin Care.<br />Australia: 9,200,000<br />Men: 4,098,720<br />Single: 988,000<br />13-20 years: 287,800<br />Birthdays: 200<br />
  105. 105. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  106. 106. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
  107. 107. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP<br />Social <br />Networking<br />Platforms<br />Complimentary<br />Social Networking<br />Groups / <br />Communities<br />Events /<br />Networking<br />Advertising<br />
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