Social Media Marketing Mindmap for Small Business

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These are the slides from my presentation to the Hunter Business Centre on Wednesday 15th September 2010.

These are the slides from my presentation to the Hunter Business Centre on Wednesday 15th September 2010.

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  • 1. Hunter Business Centre
    Wednesday 15th September 2010
    Twitter: #smallbizsept
  • 2. Australians love social networking.
  • 3. Australians love social networking.
  • 4. Australians love social networking.
  • 5. Australians love social networking.
  • 6. Australians love social networking.
  • 7. Australians love social networking.
  • 8. Australians love social networking.
  • 9. 1 out of 2 Australians use social networking on a regular basis.
  • 10. On average, Aussies are members of 2 social networking platforms.
  • 11. On average, Aussies are members of 2 social networking platforms.
  • 12. On average, Aussies are members of 2 social networking platforms.
  • 13. On average, Aussies are members of 2 social networking platforms.
  • 14. On average, Aussies are members of 2 social networking platforms.
  • 15. On average, Aussies are members of 2 social networking platforms.
  • 16. On average, Aussies are members of 2 social networking platforms.
  • 17. On average, Aussies are members of 2 social networking platforms.
  • 18. On average, Aussies are members of 2 social networking platforms.
  • 19. On average, Aussies are members of 2 social networking platforms.
  • 20. On average, Aussies are members of 2 social networking platforms.
  • 21.
  • 22. Today, think about which social networking platform best suits your target market, your business, and most importantly, you.
  • 23. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  • 24. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
  • 25. Blog is short for web-log.
    More than 120,000,000 blogs out there.
    Free blogging platforms.
    Host your own blog.
  • 26. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
  • 27. The most popular social networking platform in Australia and world-wide.
  • 28. More than 500 million registered users. Works in 75 languages.
  • 29. 2 billion photos uploaded every month.
  • 30. 20 million users connect with Facebook Pages every day.
  • 31. 29% of all time spent online by Australians is on Facebook.
  • 32. 9.2 million users in Australia alone – that’s
    almost half of us!
    That has more than doubled in the last 12 months.
  • 33. We have 172 friends on average and 60% of people return daily.
  • 34. The fastest growing demographic on Facebook?
  • 35. The fastest growing demographic on Facebook?
    55 to 65 year old females.
  • 36. The second fastest?
  • 37. The second fastest?
    45 to 55 year old males.
  • 38. If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA.
    Only India and China have a greater number.
  • 39. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 40. Twitter grew by 1150% in the last 12 months.
  • 41. 80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.
  • 42. Twitter Search.
  • 43.
  • 44. flight centre
  • 45.
  • 46.
  • 47.
  • 48. Twitter Advanced Search.
  • 49. You can search: Words
    Phrases
    Geographic Location
    Dates
    Attitudes
  • 50.
  • 51. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 52. Linkedin is social media for grown-ups.
  • 53. There are around 1 million Aussies on Linkedin.
  • 54. 80% of companies use Linkedin for the recruitment of new employees.
  • 55. The average age of Linkedin users is 41, 80% of them have tertiary education, and the average household income is $110,000.
  • 56. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 57. YouTube is the second largest search engine in the world after Google.
  • 58. 13 hours of video is uploaded to YouTube every minute.
  • 59. To watch every YouTube video would take just over 500 years.
  • 60. One billion videos are watched on YouTube every day.
  • 61. One billion videos are watched on YouTube every day.
    That’s 1,000,000,000 …
  • 62. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 63. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 64. Location-based social networking.
  • 65. Newcomer: Only 1.2 million users.
  • 66. Check-ins, Mayors…
    Really nerdy but is it right for your business?
  • 67. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 68. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 69. 0 to 1000 contacts = $44 per month.
  • 70. 0 to 1000 contacts = $44 per month.
    0 to 1000 emails = 3 cents per email.
  • 71. 0 to 1000 contacts = $44 per month.
    0 to 1000 emails = 3 cents per email.
    Monthly spend = $74
  • 72. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 73. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 74. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 75. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 76. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 77. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 78. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 79. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 80. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 81. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 82. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 83. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 84. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 85. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 86.
  • 87. Honeymoons.
  • 88. Honeymoons.
    Australia: 9,200,000
  • 89. Honeymoons.
    Australia: 9,200,000
    Women: 4,800,000
  • 90. Honeymoons.
    Australia: 9,200,000
    Women: 4,800,000
    Engaged: 189,540
  • 91. Honeymoons.
    Australia: 9,200,000
    Women: 4,800,000
    Engaged: 189,540
    NSW: 55,380
  • 92. Honeymoons.
    Australia: 9,200,000
    Women: 4,800,000
    Engaged: 189,540
    NSW: 55,380
    30-40 years: 12,180
  • 93. Honeymoons.
    Australia: 9,200,000
    Women: 4,800,000
    Engaged: 189,540
    NSW: 55,380
    30-40 years: 12,180
    “travel” 620
  • 94. Honeymoons.
    Estimated Reach: 620
  • 95. Honeymoons.
    Estimated Reach: 620
    Budget: $50 per day
  • 96. Honeymoons.
    Estimated Reach: 620
    Budget: $50 per day
    Sales: 16,240
  • 97. Honeymoons.
    Estimated Reach: 620
    Budget: $50 per day
    Sales: 16,240
    Ad Spend: $27
  • 98.
  • 99. Skin Care.
  • 100. Skin Care.
    Australia: 9,200,000
  • 101. Skin Care.
    Australia: 9,200,000
    Men: 4,098,720
  • 102. Skin Care.
    Australia: 9,200,000
    Men: 4,098,720
    Single: 988,000
  • 103. Skin Care.
    Australia: 9,200,000
    Men: 4,098,720
    Single: 988,000
    13-20 years: 287,800
  • 104. Skin Care.
    Australia: 9,200,000
    Men: 4,098,720
    Single: 988,000
    13-20 years: 287,800
    Birthdays: 200
  • 105. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 106. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising
  • 107. COMPREHENSIVE SOCIAL MEDIA MARKETING PLAN MINDMAP
    Social
    Networking
    Platforms
    Complimentary
    Social Networking
    Groups /
    Communities
    Events /
    Networking
    Advertising