Social conversations

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Social conversations

  1. 1. Social conversationsJoanna GearySocial and Communities Editor, The GuardianBruce DaisleyUK Director, Twitter
  2. 2. Twitter is the shortest distance between youand what interests you most
  3. 3. Twitter is the shortest distance between @and what interests you most
  4. 4. Twitter is the shortest distance between @and #
  5. 5. GATHER DISTRIBUTE
  6. 6. GATHER
  7. 7. GATHERThere is no question, if you are not onFacebook and Twitter, you are notgetting the full storyLyse Doucet,BBC Chief International Correspondent
  8. 8. Social media allows me to get much closer tothe story...Stuart Hughes,BBC producer
  9. 9. ... by the time [it appears on the wire] I willalready have spotted it through social mediaStuart Hughes,BBC producer
  10. 10. How important is Twitter for research?16%36%40%8%Essential Very important Slightly important Not important
  11. 11. No Go Britain
  12. 12. No Go BritainThese are peoplewho at breakfastwe didn’t knowabout, at 7pm theywere our guestsAnne Doble,Head of News, Channel 4
  13. 13. DISTRIBUTE
  14. 14. 5000% increase in social referrals
  15. 15. How important is Twitter for promoting your work?
  16. 16. Claim:1% of users create half of content
  17. 17. GATHER DISTRIBUTE
  18. 18. NEWSTWITTERGATHERDISTRIBUTE
  19. 19. But  how  do  we  know  it’s  news?  h7ps://twi7er.com/nic0/status/291464384394436608  
  20. 20. A  passenger  plane  crashing  into  the  Hudson  river  h7ps://twi7er.com/jkrums/status/1121915133  
  21. 21. This?    h7p://www.youtube.com/user/MrNuclearCat  
  22. 22. People  stocking  shelves  at  Poundland  
  23. 23. Maybe  it  is  news  
  24. 24. Can  social  conversa?on  change  the  percep?on  of  a  na?on?  
  25. 25. You  have  to  give  back  
  26. 26. Introducing  GuardianWitness  

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