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Network Solutions : PR 2.0 The tools may change but the basics remain the same
 

Network Solutions : PR 2.0 The tools may change but the basics remain the same

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I had the honor of giving the keynote for The Washington Women in Public Relations Annual Meeting and Board Induction Lunch on January 20th, 2011 in Washington DC. My presentation is embedded below ...

I had the honor of giving the keynote for The Washington Women in Public Relations Annual Meeting and Board Induction Lunch on January 20th, 2011 in Washington DC. My presentation is embedded below and you will be able to download it if necessary. Washington Women in PR comprises of public relations professionals, representing many of the Washington DC metro area’s corporations, public relations agencies, independent practitioners, and nonprofits. Details and membership at http://wwpr.org/ ( Check out their cool new site and a blog is forthcoming http://wwpr.org/blog/ )

My presentation focus was on integrating social media tools to PR and how the trends are changing yet the basics remain the same. About 50-60 folks attended and tweets from the session had the hastag #wwpr. Here is a shout out to some of the folks who were at the event Lauren Lawson Zilai, Media Relations Manager, Goodwill Industries International who invited me in the first place. Incoming WWPR President Kendra Kojcsich, Lisa Newman, Trish Donnaly, Gale Curcio, Maria D James, Debbie Friez (2010 President), Melinda Semadeni, Kate Perrin, Tine McCormack, Deborah Brody, Mary Fletcher Jones, and Rozanne Weissman.

Here is a sampling of questions from the audience:

Concerns to watch for while using Twitter. How much tweeting is too much?
How to prevent employees from leaking info on social media?
How to follow people with the same interests and how to get followers when you start on Twitter?

Read more at http://www.networksolutions.com/blog/2011/wwpr-annual-luncheon-keynote-theme-its-all-about-human-relationships/

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  • This is me from over 25 years ago the point it that even when I was working in the kitchen I used to meet reporters in my office as the workd was changing even then and when I moved from Bangalore India to Moscow the paper carried a story. Relationships are important not just between Pr professionals but with the company
  • Goals and objectives of Public Relations
  • This is too word heavy
  • make this into a graphic
  • Mayube a zapos grapgic with shoes and happy customer. Zappos pays their new hires to quit to retian only passionate dedicated folks
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  • You will buy from companies that you like
  • Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?

Network Solutions : PR 2.0 The tools may change but the basics remain the same Network Solutions : PR 2.0 The tools may change but the basics remain the same Presentation Transcript