1. ASSIGNMENT NO: 2
DETERMINANTS OF CULTURE
INTERNATIONAL BUSINESS
SUBMITTED TO: REHAN AHMAD
SUBMITTED BY: NEELAM ASAD
ROLL NO: 10 ‘‘A’’
M.COM 4
UCP

2. DETERMINANTS OF CULTURE
INTERNATIONAL BUSINESS
10 PRODUCTS AND THEIR PARENT COMPANY



PEARS
CORNETTO
LUX

JOHNSON

OLAY

NIVEA

TANG

KINLEY


EVERYDAY
PURE LIFE
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3. DETERMINANTS OF CULTURE
INTERNATIONAL BUSINESS
WHERE ARE THEY OPERATING?
UNILEVER
Unilever was founded in 1930 and its head office of unilever is in London, United
Kingdom.(unilever)
JOHNSON & JOHNSON
Johnson & Johnsons was founded in1886 and its headquarters is in New Brunswick, NJ,
United States of America.(johnson & johnson)
PROCTER & GAMBLE
P&G was founded in 1837and its headquarters is in Cincinnati, OH, United States of
America.(P&G)
BEIERSDORF
Beiersdorf was founded in 1882 and its headquarters is in Hamburg, Germany.(Beiersdorf)
KRAFT FOODS
Kraft foods was founded in 1903 and its headquarters is in Northfield, IL, United States of
America, Deerfield, IL, United States of America.(kraftfoods)
COCACOLA
The coca cola company was founded in 1892 and its headquarters is in Atlanta, GA, United
States of America.(coca-cola company)
NESTLE
Nestle was founded in 1866 and its headquarters is in Vevey, Canton of Vaud,
Switzerland.(nestle)
DISTANCE FROM PAKISTAN
UNILEVER
The distance between unilever headquarters and Pakistan is 3886.656 miles(draftlogic).
JOHNSON &JOHNSON
The distance between New Brunswick, NJ, United States of America and Pakistan is
7028.103 miles(draftlogic).
PROCTOR & GAMBLE
The distance between Cincinnati, OH, United States of America and Pakistan is7358.643
miles(draftlogic).
BEIERSDORF
The distance between Hamburg, Germany and Pakistan is 3326.044 miles(draftlogic).
KRAFT FOODS
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4. DETERMINANTS OF CULTURE
INTERNATIONAL BUSINESS
The distance between Northfield, IL, United States of America and Pakistan is 7229.988
miles(draftlogic).
COCACOLA
The distance between Atlanta, GA, United States of America and Pakistan is 7694.863
miles(draftlogic).
NESTLE
The distance between Vevey, Canton of Vaud, Switzerland and Pakistan is 3468.046
miles(draftlogic).
ARE THESE PRODUCTS
PAKISTAN OR IMPORTED?
ARE
MANUFACTURED
IN
Lux, Cornetto, Tang, Kinley, Every day and pure life is manufactured in Pakistan. Pears,
Johnson, Olay and Nivea are imported.
DETERMINENTS OF CULTURE (NESTLE VS. PAKISTAN)
Pakistan
is located in ASIA, with population of 178.9 million(trading
economic).Religions:Muslim 97% (Sunni 77%, Shi'a 20%), Christian, Hindu, and other (Inc.
Sikh) 3%(kwintessential). Official languages: Urdu is the only official language of
Pakistan.Currency: Pakistani rupees. The literacy rate of Pakistan is 56%. Pakistan is
collectivism based society only 14% (washington.edu)population prefer individualism. The
power distanceis high 56%(washington.edu) which means there is vertical organizational
structure found in Pakistan. The uncertainty avoidance in Pakistan is low people don’t secure
their investments through insurance and paper work. There is 50% masculinity and 50%
femininity found in Pakistan(geert-hofstede). There are less investment opportunities
available in Pakistan because of weak economic conditions.
Switzerland is located in the region of EUROPE, with a population of 7.95 million(trading
economic). Religions: roman Catholicism 41.8%, Protestantism 35.3%, Islam and other
22.9%(kwintessential).Official languages: French Language, German Language, Romansh
language, Italian Language. Currency: Swiss franc. The literacy rate of Switzerland is 99%.
Switzerland is individualism based society 68%(washington.edu) prefer to live on individual
bases. Horizontal organizational structure is found in Switzerland as power distribution is low
34%(washington.edu). The political system of Switzerland is stable that is why uncertainty
avoidance is high people always prefer to secure their investments through insurance and a
lot of paper work. There is 30% masculinity and 70% femininity found in Switzerland(geerthofstede). There are more investment opportunities available in Switzerland because of
strong economic conditions.
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5. DETERMINANTS OF CULTURE
INTERNATIONAL BUSINESS
Bibliography
(n.d.). Retrieved from http://www.jnj.com/
Beiersdorf. (n.d.). Retrieved from http://www.beiersdorf.com/about-us/overview
coca-cola company. (n.d.). Retrieved from http://www.coca-colacompany.com/topics/heritage
draftlogic. (n.d.). Retrieved from http://www.daftlogic.com/projects-advanced-google-mapsdistance-calculator.htm
geert-hofstede. (n.d.). Retrieved from http://geert-hofstede.com/pakistan.html
johnson & johnson. (n.d.). Retrieved from http://www.jnj.com/
kraftfoods. (n.d.). Retrieved from http://www.kraftfoodscompany.com/contacts/contact-us.aspx
kwintessential. (n.d.). Retrieved from http://www.kwintessential.co.uk/resources/globaletiquette/pakistan.html
nestle. (n.d.). Retrieved from http://www.nestle.com/aboutus
P&G. (n.d.). Retrieved from http://www.pg.com/en_US/index.shtml
trading economic. (n.d.). Retrieved from http://www.tradingeconomics.com/pakistan/population
unilever. (n.d.). Retrieved from http://www.unilever.com/aboutus/
washington.edu. (n.d.). Retrieved from
http://faculty.washington.edu/jerrys/ibus/Hofstede/Hofstede.html
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