Introduction presentation for social media starters, using the rainbow as a metaphor.

1. What’s at the End
of Social Media
PicturebyManicho
by Nick Decrock,
@ndecrock
the rainbow
theory

2. “If you want to spot a
rainbow, you need to know
where it starts or ends.”
Define where you want need to start and
want to achieve in the end.
- Social Media, the Rainbow theory

3. Of course
you want
this.

4. Social Media
has as many
myths as
the rainbow
phenomenon.

5. Where will
you be social
tomorrow ?

6. Make your own rainbow

7. United
Colors
of Social
Media
The Conversation Prism
by Brain Solis

8. Building bridges,
starting
conversations

9. Social media ≠ a hype

10. EGO
TAKE
PART
EXPRESS
CURIOUS
your them
us
@
ndecrock
Human drivers for Social Media
Key cornerstones for every strategy
People

11. are

12.
curious

13. species,
fill

14. in

15. this

16. need.
People

17. just

18.
want

19. to

20. be

21.
part

22. of

23.
something.

24.
People

25. like

26. to

27.
express

28. their

29.
opinion.

30. *like*

32. print
email web
TV radio
PR event social
mail
Social media ≠ a medium

33. Social Media
≠ Medium
Social Media is the human
connection between media.

34. The best investment
in social media is ...
... an investment in marketing.
people / product / price /
promotion / ...

36. People want to talk about
your product or brand.
Give them a reason to.
In average, there are almost 25 million
conversations about brands ... per week.
Look ! A rainbow ! Wow ...

37. Make your
own rainbow !

38. Listen
Learn
Share
Join
Engage

39. How to
let the
sun
shine
?
How to
get
into
the
cloud
?
How to
look
for that
pot of
gold
?
LISTEN
+ LEARN
PARTICIPATE
+ ENGAGE
LEADS, LOYALTY
+ SALES

40. ✓ knowledge
✓ inspiration
✓ golden network
✓ new products
✓ better marketing
✓ yes ... money !
“Saying what we think gives us a wider
conversational range than saying what we know”
So what’s @ the end of social media ?

41. and enjoy the rainbow.
Thank You
PicturebyManicho
Nick Decrock
@ndecrock on Twitter