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Retail internet trade cycle
- 1. Prepared by: Nazeem P V DMS-SOM Pondicherry University
- 4. Internet shopping is now gaining popularity because of its simplicity and ease of access The retail sale implies business to consumer business (B2C)
- 7. SEARCH To make a purchase a shopper have to find appropriate vendor. It is similar to a consumer choosing a conventional shop for purchasing good. PRE-SALES
- 8. HOW TO REACH ONLINE STORE Selecting a menu item or a button on the portal Using the search engine Following a link to the store Selecting a page that has been advertised on other websites Recommendations from friends PRE SALES
- 10. There are mainly 3 stages in the execution stage
- 11. There will be index to make the search more feasible Goods will be represented by a picture and description Virtual reality of the goods makes the customer more attractive Ordering of goods takes place by selecting the image or the name of the product or a selection box
- 13. Normal way of paying for online purchases are Credit card e – Cash Internet banking
- 14. The goods have to be delivered at the right time The delivery fastness and goods type determines the mode of transport Some goods such as software or e-books can be delivered through online itself
- 15. Goods that customer don’t like can be taken back Online support can be given Telephonic support can be also given to the customers