Retail internet trade cycle

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This presentation describes different stages of online shopping.

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Retail internet trade cycle

  1. 1. Prepared by: Nazeem P V DMS-SOM Pondicherry University
  2. 2.  Internet shopping is now gaining popularity because of its simplicity and ease of access  The retail sale implies business to consumer business (B2C)
  3. 3. SEARCH  To make a purchase a shopper have to find appropriate vendor.  It is similar to a consumer choosing a conventional shop for purchasing good. PRE-SALES
  4. 4. HOW TO REACH ONLINE STORE  Selecting a menu item or a button on the portal  Using the search engine  Following a link to the store  Selecting a page that has been advertised on other websites  Recommendations from friends PRE SALES
  5. 5.  There are mainly 3 stages in the execution stage
  6. 6.  There will be index to make the search more feasible  Goods will be represented by a picture and description  Virtual reality of the goods makes the customer more attractive  Ordering of goods takes place by selecting the image or the name of the product or a selection box
  7. 7.  Normal way of paying for online purchases are Credit card e – Cash Internet banking
  8. 8.  The goods have to be delivered at the right time  The delivery fastness and goods type determines the mode of transport  Some goods such as software or e-books can be delivered through online itself
  9. 9.  Goods that customer don’t like can be taken back  Online support can be given  Telephonic support can be also given to the customers

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