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The expert in battle seeks his victory from strategic advantage and does not demand it from his men ..   Presented  By- SHWETHA.L NAYANA
Everything is the same.....
MISSION ,[object Object],[object Object],[object Object],[object Object]
ABOUT AXIS BANK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Competitors: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORE VALUE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEATURES  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ORGANISATION STRUCTURE BOARD OF DIRECTORS COMMITTEE OF DIRECTORS RISK MANAGEMENT  COMMITTEE OF  THE BOARD AUDIT COMMITEE CREDIT COMMITTEE AND INVESTMENT  COMMITIEES ASSET-LIABILTY COMMITTEE (ALCO) OPERATION RISK  MANAGEMENT  COMMITTEE (ORMC) CREDIT RISK  MANAGEMENT  COMMITTEE COMMITTEE OF EXECUTIVES
BOARD OF DIRECTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ANALYSIS SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FINANCIAL PERFORMANCE 81,557 61.79 Advances  50644 37 Demand deposits 1,17,374 34 Deposits  2,447.35 64 Fee income 2,896.88 61 Other income 3686.21 43 Net interest income 1,815.36  69 PAT Amount (Rs. in Cr)  % increase Particulars
VARIOUS STRATEGIES IMPLEMENTED FOR THE CURRENT POSITION
STP OF AXIS BANK ,[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting Strategy
Targeting strategy
 
COMPETITIVE STRATEGY ,[object Object],[object Object],[object Object],[object Object]
FROM THE GOVT., BANKS ,[object Object],[object Object]
FROM THE INTERNATIONAL  BANKS ,[object Object],[object Object],[object Object]
Market Communication Objectives ,[object Object],[object Object],[object Object],[object Object]
MARKETING OF SERVICES ,[object Object],[object Object],[object Object]
 
Forecasted Objectives: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Findings and Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Axis Bank (2)

  • 1. The expert in battle seeks his victory from strategic advantage and does not demand it from his men .. Presented By- SHWETHA.L NAYANA
  • 2. Everything is the same.....
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. ORGANISATION STRUCTURE BOARD OF DIRECTORS COMMITTEE OF DIRECTORS RISK MANAGEMENT COMMITTEE OF THE BOARD AUDIT COMMITEE CREDIT COMMITTEE AND INVESTMENT COMMITIEES ASSET-LIABILTY COMMITTEE (ALCO) OPERATION RISK MANAGEMENT COMMITTEE (ORMC) CREDIT RISK MANAGEMENT COMMITTEE COMMITTEE OF EXECUTIVES
  • 13.
  • 14.
  • 15. FINANCIAL PERFORMANCE 81,557 61.79 Advances 50644 37 Demand deposits 1,17,374 34 Deposits 2,447.35 64 Fee income 2,896.88 61 Other income 3686.21 43 Net interest income 1,815.36 69 PAT Amount (Rs. in Cr) % increase Particulars
  • 16. VARIOUS STRATEGIES IMPLEMENTED FOR THE CURRENT POSITION
  • 17.
  • 18.  
  • 19.
  • 22.  
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29.
  • 30.