1. Presentation on
supply chain drivers:
By Navin Mahto

3. COMPANY PROFILE
GCPL
Company Name
Company Headquarter
Mumbai, India
Number of Employees
More than 1200
Manufacturing Sub-segment
Consumer Packaged Goods
Founder
Founded
Ardeshir Godrej
Pirojsha Godrej
1987
Products
Soap, Hair colors, Toiletries &

4. GCPL PRODUCT PORTFOLIO
1. Soap: Cinthol lime, Cinthol regular, Cinthol international,
fair glow, Godrej no.1
2. Hair color: Godrej hair dye,- liquid, powder, Colorsoft
hair color, Nupur hair dye, Kesh kala, kali mehndi,
Godrej Renew, Godrej Liquid & Powder Hair Dyes,
Godrej Kesh Kala Oil
3. Liquid detergent: Ezee
4. Toiletries: Skin cream , shaving cream, talcum powder,
Cinthol talc, Godrej no.1 talc, Cinthol perfumes
KEY BRANDS
Personal care: Cinthol., fair glow, no.1,shaving cream,
Cinthol freshness talc, fair glow fairness cream
Hair care: Hair dye, color soft, kali mehndi, Kesh kala
Fabric & house hold: Ezee ,liquid cleaner concentrator

5. Supply Chain Process for
GCPL
It consists of movement of Goods
from the Plants (Factories)to the
Plant warehouse (PWH) to
Regional
warehouse
(RWH).
From RWH, the Goods move to
CFA and then to Distributor and
then to Retailer and finally to the
Customer

6. GCPL SCM consumer
durables

7. Supply Chain Structure
SUPPLIER
Raw Materials
FACTORY
DISTRIBUTION
CENTER
REGIONAL
DISTRIBUTION
CENTER
Finished Goods
Information Flow
RETAILER

8. FACILITIES
-:GODREJ INDUSTRIES LIMITED HAS A MANUFACTURING FACILITY AT VIKHROLI, MUMBAI, MAHARASHTRA.
FATTY ACIDS - 55,800 MTA
GLYCERIN - 3,000 MTA
-:
GODREJ INDUSTRIES LIMITED HAS A MODERN, INTEGRATED MANUFACTURING FACILITY AT VALIA IN THE INDIAN STATE
OF GUJARAT.
- THE PRODUCTS MADE AT THIS FACILITY ARE EXPORTED TO MORE THAN 60 COUNTRIES ACROSS THE
GLOBE.
FATTY ALCOHOLS - 65,000 MTA
SURFACTANTS - 15000 MTA
STEARIC ACID - 18000 MTA
GLYCERIN - 5,000 MTA
-:
MALANPUR (M.P.) ,GUWAHATI (ASSAM) & BADDI (H.P.)

9. INVENTORY:
THEY USE SOFTWARE LIKE SAMPARK AND
SAHAYOG FOR THE INVENTORY PROCESS.
SAMPARK & SAHAYOG
CONCEPT BASED ON
–REPLENISHMENT
–MONITORING INVENTORY LEVELS
–INFORMATION ON CURRENT STOCK LEVELS AND GOODS
-IN-TRANSIT FLOWS

10. Flow of inventory & demand

11. TRANSPORTATION
-:The company uses trucks to bring raw material and supply purpose.

12. INFORMATION
In July 2001 the management at Godrej decided to
implement an e-commerce solution to manage the supply
chain better and an e-CRM package to foster better ties with
its distributors.
After going through a long list of vendors and consultants,
Godrej selected Broad Vision as the provider and Satyam
Infoway as the implementer of the solutions.
They had set up inventory norms for all the products at the
distributor level and the systems interacted with systems at the
distributor's end. This allowed to extract figures like the
closing stock and factory dispatch volumes.
The system could now make suggestions like the amount of
inventory to order next week and the minimum inventory.

13. Sourcing
• It has multiple suppliers.
• They source vegetables from farms for
preparing of fatty alcohol from vegetable
oil.
• They also source crude oil for preparing
their FMCG products.

14. PRICING
• They provide low pricing strategy.
• Their pricing depends upon the cost of rawmaterials.
• They offer some discount on purchase of their
tetra packs soaps.

15. THANK YOU.