Whats changing about consumer behavior and how can we leverage that.

1. SOCIAL MEDIA
TO
SOCIAL STRATEGY

2. THE MEDIUM IS THE MESSAGE
- MARSHALL MCLUHAN, 1964

3. EVERY DAY
Consumers are making more content than us
1 Billion Social network updates
Over 1 Million Activations
35 million app downloads
1 million minutes of video is uploaded
400 million previously never used search queries

4. Be it a Twitter news conference or a Yellow Pages ad every Message
always has two states
Context
Media Universe
Perspective
Content

7. PRE-INTERNET T H E I N T E R N E T E R A
Smartphone's
Internet
TV
Newspapers
Mobile Social Media
New
Radio
spap
ers

8. The world has become a noisier place.
We watch a movie every single day.
It’s produced and directed by our friends
and family, its shot across new media
platforms and is seen on all kinds of devices

9. FACEBOOK USERS INDIANS ON SOCIAL NETWORKS
55 Million
15 Million 15 Million
2010 2011
640 Million 910 Million
55 Million Indians
Japan is the only country where Twitter is
more popular than FaceBook
‘The Social Network’ movie length = 120 Mins
60 seconds on Facebook Avg time/day Indian’s spend on Social Networks = 150 Mins
510,000 comments
293,000 status updates 1 BILLION TWEETS SENT EVERY 5 DAYS #TWITTER2014
4 uploaded photos

10. $150 Billion
Apple’s total iPhone revenues till June 12

11. Mobile is a disruptive Technology

12. Mobile is a disruptive way of life

13. Five
Years
What Indians are doing on their Smartphone's
From Newspapers on iPads to
planning trips on WhatsApp

14. We are talking to
our friends and sometimes Occasionally we also talk
their friends to your friends/enemies
75% of FaceBook Likes are generated from advertisements

15. WHAT HAPPENS IN BANGKOK, STAYS IN BANGKOK

16. WHAT HAPPENS IN BANGKOK, STAYS ON FACEBOOK

17. AND SOON EVERYBODY IS TALKING ABOUT IT.

19. Given a choice more people will continue to make their opinions
heard and will actively share them

20. People look for interesting things
We can ensure Relevance

21. Consumers still decide what’s relevant and/or interesting

22. They also decide what isn’t, and can tell us why

23. People
Rationalize their expectations
enable them to drive our
objectives.

24. FROM INTENT TO OUTCOMES
CONSUMER INTENT REMAINS SAME
ACROSS CHANNELS, APPS & DEVICES
ENGAGEMENT IS A PROCESS AND A
METRIC.

26. AT EVERY TOUCHPOINT
HIS INFORMATION OR HIS
DRIVE INTENDED OUTCOME
MONEY

27. SOCIAL STRATEGY
US
Set of outcomes that lead a consumer to the outcome that we
desire. Our core capabilities align with distribution channels

28. WHERE DO WE BEGIN? Media
OFFLINE Device
Owned
APP
Apps
Devices
Earned
People
Owned
Device Affiliate,
Internet,
partner
Social
APP Networks
Assets
ONLINE Owned
COMPETITION
Paid

29. User experience starts when they start reading and listening , about us.
We have very limited say in ‘where’. Limited and imperative.

30. REFERENTIAL
BEHAVIOR

31. Intent Universe
Target
Audience
Core acquisition/retention/awareness strategies
Affiliate Social Clusters
Listen. Engage. Measure
Networks
Partner
Sites
Web content
management
system Outcome Set
Product Sales Marketing
naviin.ibhrampurkar@gmail.com| @naviin

32. To use the oft repeated phrase
Man is a #social animal.
- Aristotle
naviin.ibhrampurkar@gmail.com| @naviin