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Unwrapping Tumblr for Journalists
 

Unwrapping Tumblr for Journalists

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Tumblr tutorial and tips for student journalists at Marquette University.

Tumblr tutorial and tips for student journalists at Marquette University.

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Unwrapping Tumblr for Journalists Unwrapping Tumblr for Journalists Presentation Transcript

  • Unwrapping Tumblrwith the National Association ofBlack Journalists at Marquette U. #NABJUT Mykl Novak • Marquette University postmarq.tumblr.com • @myklnovak
  • MU Class of ’92Marquette Journal staff photo • Source: ’92 Hilltop
  • OverviewI. What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. Lessons learnedV. 10 tips for journos
  • $1,000 Jeopardy! clue (aired 12/16/11)
  • I: What is Tumblr?• “The easiest way to blog.”• Tumblr makes it effortless to share anything you find or create.• Post text, photos, quotes, links, dialogues, audio, video, slideshows. tumblr.com/why-tumblr
  • So what’s Tumblr really?• “...a digital incubator for all things visually stunning.” (Christine Erickson, mashable.com)• “...the Lost and Found Department of the entire Internet.” (Salon.com)• “...the most interesting party you’ve ever been at.” (Mark Coatney)• “...the end of your social life.” (urbandictionary.com)
  • Blogging hybrid longer posts scheduling multimedia pagesfollowers tags timeline retweets replies favorites
  • Undercover Tumblr
  • Tumblelog public view nwkarchivist.tumblr.com
  • Dashboard view
  • Who’s on Tumblr?ohnewsroom.tumblr.com
  • Who’s on Tumblr?partylikeajournalist.com
  • Who’s on Tumblr?futurejournalismproject.org
  • Who’s on Tumblr?markcoatney.com
  • Who’s on Tumblr?
  • Who’s on Tumblr?
  • Who’s on Tumblr?
  • Who’s on Tumblr?
  • newsmediatumblrs.com
  • Your favorite Tumblrs?
  • Demographics• Top 25 websites in U.S. ranked 21st by• 56% female, 44% male• Especially attracts ages 18 to 24• College educated audience Source: quantcast.com
  • Tumblr vs. others Source: comScore (Feb. 2012)
  • 18,852,719,075 total posts 47,301,908total blogs (tumblelogs) www.tumblr.com/about/
  • Why Tumblr for Journos• Post your own stories• Not limited to 140-character tweets• Group blogs allow multiple authors• Get visual: photos and videos• Promote your clips and other’s stories
  • Why Tumblr for Journos• Mine Tumblr for story ideas• Engage your readers (Tumblr followers)• Connect with other journalists on Tumblr• Selectively send posts to Facebook/Twitter• Link Instagram photos to Tumblr
  • Tumblr for journalism?
  • Reveal news gathering cjchivers.com
  • Curate/report news hashtagvictorjacobo.tumblr.com
  • Collect news quotes officialssay.tumblr.com
  • Be a columnist “The Freshman” wearemarquette.tumblr.com (discontinued in August 2011)
  • Post photo essaysaaronjayledesma.tumblr.com and romeoandjournal-it.tumblr.com
  • Go free-form/creative wow. how college. [reblogged] 669 notes curryfries.tumblr.com
  • Accept submissionswearejournalists.tumblr.com
  • Cover a beat marquetteu.tumblr.com
  • Remember when livelymorgue.tumblr.com
  • Other ideas?
  • II: Posting to Tumblr
  • Quick account sign-up 1. 2. 3. 4.
  • The Dash• Read posts• Post stuff• Interact
  • 7 types of posts
  • Photo driven 42% of original posts are photos Source: mashable.com, 11/14/11
  • Posting a photo Click Photo
  • Upload a photo1. Select photo2. Add caption (optional, but do it)3. Tag it (optional, but do it)4. Post
  • Dashboard result
  • Tumblelog result
  • Photoset
  • Text post• You can easily add images to text posts• Use “read more” break for longer posts
  • Quote post“Be ignited, or be gone.” (Mary Oliver)
  • Link post
  • Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something about it.
  • Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
  • Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
  • Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts • Save as draft — stockpile your posts• Private — only for you
  • Theme gardenwww.tumblr.com/themes/
  • III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
  • Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you to add your own comments• Attributes to the original author• Adds to notes on the original post• Notifies author on dashboard (if set)
  • Reblog a post
  • Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Notes on the original post• Likes may appear in a sidebar or link (if set)• Notifies author on dashboard (if set)
  • Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you for more than two weeks• Click Reply link on dashboard posts• For comments, use DISQUS add-on
  • Answer a question• End a text post or a caption with “?”• Creates a question post with answer box
  • Submit stuff to others
  • dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
  • Ask others a question • Click “ask” link or go to /ask • 500-character limit • Only 10 asks per hour • No web or email addresses
  • Send Fan Mail
  • Following• Click follow button in the upper right• Try Spotlight: http://tumblr.com/spotlight/• Try http://tumblr.com/spotlight/news/• Try Explore: http://tumblr.com/explore/
  • Check archive, likes
  • The Tag Advantage• Only 10% of Tumblr users tag• Surfaces content for others• When posting, tags on right• No hash/pound sign needed• Comma or return after each; no hyphens in tags• Search tags from dashboard
  • news tag (curated)
  • Highlighted posts
  • IV: Lessons learned Tumblr loves bacon!
  • Tumblr sweet spot• Visuals/multimedia• Niche topics
  • What interests students?
  • Creation vs. Curation• Strike a balance between... • Creating your original posts • Curating other’s posts (reblogs)• Remix or curate... • Be careful with copyright • Attribute the source Coach Buzz Lightyear
  • Follow judiciously• Follow accounts that fit your interests• Initially, I followed all who followed me• Sometimes led to “dashboard noise”• Gradually, I unfollowed some accounts
  • Track topics with tags
  • Seedy side of Tumblr• Spam likes or reblogs (block as spam)• Beware of phishing for Tumblr logins• F-bombs, even on official Tumblr stuff• F***yeah blogs
  • Tumblr downtime42.1 hoursdowntimein 2011 forTumblr Source: pingdom.com
  • V: 10 Tips for Journos
  • 1. Identify yourself
  • 2. Stick with a blog name
  • 3.Visual, visual, visual
  • 4. Add captions • Choose keywords in the first 50 characters • Use photo post for photos; text posts may offer you a headline but yield a 125-pixel photo in dash • Identifies which photo was rebloggedA Marquette student approaches the St. Joan or liked on dashboardof Arc Chapel. notifications
  • 5. Consider lengthtl;dr
  • 6. Post often but stagger
  • 7. Post in the p.m.
  • 8. Link your related posts 1. McCormick Hall 2. Mashuda Hall 3. Cobeen Hall 4. Abbottsford Hall 5. O’Donnell Hall 6. Carpenter Tower
  • 9. Get Google Analytics Learn how at bit.ly/gatumblr
  • 10. Find a niche, a voice
  • Questions?
  • Thanks!postmarq.tumblr.com @myklnovak