Unwrapping Tumblr for Journalists

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Tumblr tutorial and tips for student journalists at Marquette University.

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  • Unwrapping Tumblr for Journalists

    1. 1. Unwrapping Tumblrwith the National Association ofBlack Journalists at Marquette U. #NABJUT Mykl Novak • Marquette University postmarq.tumblr.com • @myklnovak
    2. 2. MU Class of ’92Marquette Journal staff photo • Source: ’92 Hilltop
    3. 3. OverviewI. What is Tumblr?II. Posting on TumblrIII. Engaging on TumblrIV. Lessons learnedV. 10 tips for journos
    4. 4. $1,000 Jeopardy! clue (aired 12/16/11)
    5. 5. I: What is Tumblr?• “The easiest way to blog.”• Tumblr makes it effortless to share anything you find or create.• Post text, photos, quotes, links, dialogues, audio, video, slideshows. tumblr.com/why-tumblr
    6. 6. So what’s Tumblr really?• “...a digital incubator for all things visually stunning.” (Christine Erickson, mashable.com)• “...the Lost and Found Department of the entire Internet.” (Salon.com)• “...the most interesting party you’ve ever been at.” (Mark Coatney)• “...the end of your social life.” (urbandictionary.com)
    7. 7. Blogging hybrid longer posts scheduling multimedia pagesfollowers tags timeline retweets replies favorites
    8. 8. Undercover Tumblr
    9. 9. Tumblelog public view nwkarchivist.tumblr.com
    10. 10. Dashboard view
    11. 11. Who’s on Tumblr?ohnewsroom.tumblr.com
    12. 12. Who’s on Tumblr?partylikeajournalist.com
    13. 13. Who’s on Tumblr?futurejournalismproject.org
    14. 14. Who’s on Tumblr?markcoatney.com
    15. 15. Who’s on Tumblr?
    16. 16. Who’s on Tumblr?
    17. 17. Who’s on Tumblr?
    18. 18. Who’s on Tumblr?
    19. 19. newsmediatumblrs.com
    20. 20. Your favorite Tumblrs?
    21. 21. Demographics• Top 25 websites in U.S. ranked 21st by• 56% female, 44% male• Especially attracts ages 18 to 24• College educated audience Source: quantcast.com
    22. 22. Tumblr vs. others Source: comScore (Feb. 2012)
    23. 23. 18,852,719,075 total posts 47,301,908total blogs (tumblelogs) www.tumblr.com/about/
    24. 24. Why Tumblr for Journos• Post your own stories• Not limited to 140-character tweets• Group blogs allow multiple authors• Get visual: photos and videos• Promote your clips and other’s stories
    25. 25. Why Tumblr for Journos• Mine Tumblr for story ideas• Engage your readers (Tumblr followers)• Connect with other journalists on Tumblr• Selectively send posts to Facebook/Twitter• Link Instagram photos to Tumblr
    26. 26. Tumblr for journalism?
    27. 27. Reveal news gathering cjchivers.com
    28. 28. Curate/report news hashtagvictorjacobo.tumblr.com
    29. 29. Collect news quotes officialssay.tumblr.com
    30. 30. Be a columnist “The Freshman” wearemarquette.tumblr.com (discontinued in August 2011)
    31. 31. Post photo essaysaaronjayledesma.tumblr.com and romeoandjournal-it.tumblr.com
    32. 32. Go free-form/creative wow. how college. [reblogged] 669 notes curryfries.tumblr.com
    33. 33. Accept submissionswearejournalists.tumblr.com
    34. 34. Cover a beat marquetteu.tumblr.com
    35. 35. Remember when livelymorgue.tumblr.com
    36. 36. Other ideas?
    37. 37. II: Posting to Tumblr
    38. 38. Quick account sign-up 1. 2. 3. 4.
    39. 39. The Dash• Read posts• Post stuff• Interact
    40. 40. 7 types of posts
    41. 41. Photo driven 42% of original posts are photos Source: mashable.com, 11/14/11
    42. 42. Posting a photo Click Photo
    43. 43. Upload a photo1. Select photo2. Add caption (optional, but do it)3. Tag it (optional, but do it)4. Post
    44. 44. Dashboard result
    45. 45. Tumblelog result
    46. 46. Photoset
    47. 47. Text post• You can easily add images to text posts• Use “read more” break for longer posts
    48. 48. Quote post“Be ignited, or be gone.” (Mary Oliver)
    49. 49. Link post
    50. 50. Chat postOverheard at Brew Cudahy Cafe:Barista #1: I’m really tired.Barista #2: You work in a coffee shop.Do something about it.
    51. 51. Audio post• One audio upload per day• MP3s only with 10MB limit• Toll-free number to record
    52. 52. Video post• Embed YouTube or Vimeo by URL• Upload 5 minutes of video per day• 100MB max per video file upload
    53. 53. Publish options• Publish now — I mean, right now• Add to queue — stagger your posts• Publish on... — schedule your posts • Save as draft — stockpile your posts• Private — only for you
    54. 54. Theme gardenwww.tumblr.com/themes/
    55. 55. III: Engaging on TumblrNotes• Reblog• Like• Reply• Answer
    56. 56. Reblog• Similar to Twitter’s retweet• Quickly shares what you love on Tumblr• Creates a copy to your tumblelog• Allows you to add your own comments• Attributes to the original author• Adds to notes on the original post• Notifies author on dashboard (if set)
    57. 57. Reblog a post
    58. 58. Like• Marks what you like from Tumblr• Similar to Twitter favorites• Does NOT create a post on your tumblelog• Adds to Notes on the original post• Likes may appear in a sidebar or link (if set)• Notifies author on dashboard (if set)
    59. 59. Reply• Replies are off by default• Can allow replies from people you follow• Can allow replies from those following you for more than two weeks• Click Reply link on dashboard posts• For comments, use DISQUS add-on
    60. 60. Answer a question• End a text post or a caption with “?”• Creates a question post with answer box
    61. 61. Submit stuff to others
    62. 62. dearmarquette.tumblr.com Bowl of Real Chili in 1980: $1.40; Today: $5.74
    63. 63. Ask others a question • Click “ask” link or go to /ask • 500-character limit • Only 10 asks per hour • No web or email addresses
    64. 64. Send Fan Mail
    65. 65. Following• Click follow button in the upper right• Try Spotlight: http://tumblr.com/spotlight/• Try http://tumblr.com/spotlight/news/• Try Explore: http://tumblr.com/explore/
    66. 66. Check archive, likes
    67. 67. The Tag Advantage• Only 10% of Tumblr users tag• Surfaces content for others• When posting, tags on right• No hash/pound sign needed• Comma or return after each; no hyphens in tags• Search tags from dashboard
    68. 68. news tag (curated)
    69. 69. Highlighted posts
    70. 70. IV: Lessons learned Tumblr loves bacon!
    71. 71. Tumblr sweet spot• Visuals/multimedia• Niche topics
    72. 72. What interests students?
    73. 73. Creation vs. Curation• Strike a balance between... • Creating your original posts • Curating other’s posts (reblogs)• Remix or curate... • Be careful with copyright • Attribute the source Coach Buzz Lightyear
    74. 74. Follow judiciously• Follow accounts that fit your interests• Initially, I followed all who followed me• Sometimes led to “dashboard noise”• Gradually, I unfollowed some accounts
    75. 75. Track topics with tags
    76. 76. Seedy side of Tumblr• Spam likes or reblogs (block as spam)• Beware of phishing for Tumblr logins• F-bombs, even on official Tumblr stuff• F***yeah blogs
    77. 77. Tumblr downtime42.1 hoursdowntimein 2011 forTumblr Source: pingdom.com
    78. 78. V: 10 Tips for Journos
    79. 79. 1. Identify yourself
    80. 80. 2. Stick with a blog name
    81. 81. 3.Visual, visual, visual
    82. 82. 4. Add captions • Choose keywords in the first 50 characters • Use photo post for photos; text posts may offer you a headline but yield a 125-pixel photo in dash • Identifies which photo was rebloggedA Marquette student approaches the St. Joan or liked on dashboardof Arc Chapel. notifications
    83. 83. 5. Consider lengthtl;dr
    84. 84. 6. Post often but stagger
    85. 85. 7. Post in the p.m.
    86. 86. 8. Link your related posts 1. McCormick Hall 2. Mashuda Hall 3. Cobeen Hall 4. Abbottsford Hall 5. O’Donnell Hall 6. Carpenter Tower
    87. 87. 9. Get Google Analytics Learn how at bit.ly/gatumblr
    88. 88. 10. Find a niche, a voice
    89. 89. Questions?
    90. 90. Thanks!postmarq.tumblr.com @myklnovak

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