1. The Malia Bar Work Vault
BLACK BEAN
E N G A G E M E N T

2. The Brief
Malia Bar is the first company in India to produce packaged whole foods Health Bar, which
is nut free, gluten free and 100% vegan.
As the product suggests, Malia Bar was looking to target fitness conscious people,
weight-watchers, office-goers, convalescents, travelers and people on the go.
The need to create brand awareness and educate people of the product’s health benefits saw
Black Bean take up another project that required strategizing from ground zero.

3. Approach
Strategized the marketing campaigns, branding and creative content
Developed game based online marketing activities using integrated digital strategies to
grow Malia Bar community, increase brand awareness, acquire and engage new
supporters
Expanded the product reach through SEM, Google Adwords, and Search Engine
Optimization
Created integrated metrics to monitor the effectiveness of various web and social media
strategies via Google Analytics, Hoot Suite, Facebook Insights and other measurement
tools, and prepare regular monitoring report

4. Results
•
Increased the product reach of Malia Bar from two to seven metros in India

5. Thanks for your time!
If you think anyone of this is interesting
Or most of it is just plain confusing
Or generally would like to meet us
Then do drop us a line!
alet@myblackbean.com +91 97640 01729
deepti@myblackbean.com +91 99232 1122
myblackbean.com
follow us @myblkbean
BLACK BEAN
E N G A G E M E N T