PDF copy of my slide show presentation at PodCampWM#4 on Mobile Marketing

1. Mobile Marketing
Mary Wiseman
Welcoming:
The Curious
[and all others]!

2. Are you curious?
About using mobile marketing to:
• Grow your business?
• Learn how-to use QR codes & mobile apps?
• Investigate location-based options?
• Connect with your customers?
This session is for you if you:
-want to increase sales and revenue.
-enjoy learning and working with new technology.
-want to create solid relationships with your customers.

3. Mobile Marketing
Is for you!
Presentation
Dialogue Q and A
Contest and prize

4. Smartphones
How many people have one of these in their pocket or bag right now?

5. VS
Globally:
4.8 Billion vs 3.5 Billion*
According to statistics from Hubspot’s 60 Second Marketer

6. By 2013 primary Internet access
will be via mobile devices
It is also predicted that by 2013 the primary way people will access the internet is via mobile
browsers

7. TV Mobile Desktops Radio Print
23%
22%
40%
9%
6%
Where consumers spend their time
According to Hubspot survey here is where consumers are spending their time. Notice how mobile
has 23% of the share.

8. So, where are you marketing?
I believe there is a huge opportunity to inexpensively market your product or service-using mobile
marketing.

9. Quick Response [QR] Code
In your mobile marketing strategy, this is going to become one of your best friends.
Did you know, QR codes originated in the automotive industry by Denso a subsidiary of Toyota in
1994 to track vehicles during the manufacturing process.

10. QR codes are more robust
QR codes hold more information than a barcode

11. How QR codes work
QR codes are scanned and connect the mobile device which then connects to a website

12. What to do with a QR?

13. TV Mobile Desktops Radio Print
23%
22%
40%
9%
6%
Remember our consumer is mobile
Let’s remember that 23%

14. 800 Bottles of Wine
One of my favorite places to shop is the local wine store. This is Provisions in Northampton.
800 SKUs according to the Manager, who assisted me in looking at every bottle of wine on display.

15. 3 Bottles had QR codes
Californian, Argentinean and an Italian wine bottle had QR codes.

16. Point of Purchase
Tells a story

17. Tells us a story!
This hang tag tells me about location of the vineyard, suggests foods to serve with the wine, acidity
of the wine, tells me about the harvest, offers reviews, it even links me to a video showing the
grapes and speaks about the vineyard

18. Business cards Website Name tags
Home for sale signs Historical site markers Restaurant menus
Press releases Signage YouTube videos
Link to
Grocery shopping carts Bathroom door/urinal
iTunes App store
here are some other uses for QR codes

19. Signage for a business-this is Logic Trail in Northampton

20. Signage linking the viewer to the website of this employment office.

21. How to start?
So, now that you have the idea of what QR codes can do and how to use them, how do you start
your own mobile marketing campaign?

22. QR Reader
Scan-iOS 4.0
Quick Mark
Download a QR Reader to your mobile devices

23. Generate a QR code
Kaywa
qurify
Generate a QR code of your website

24. Mobilize Your Website
WPtouchPro
You don’t want your customers to have to scroll around the fiddle with reading your website on a
mobile device. Tablets obviously have more real estate for your customer to view your website.
WPtouch Pro allows you to easily turn off the mobile view for tablet devices.

25. Study Others
Fortune 500
You might not have their marketing budget. However, I bet you can re-purpose some of the ideas
they are using to your own business.

26. Location-Based Services
Foursquare
WHERE
SCVNGR
Register your business with these location based services. These location based services are mobile
marketing platforms that businesses [like you] can use to engage consumers and develop
promotions.
Claim your space, before someone else does.

27. Mobile Search Campaign
According to a study by BIA/Kelsey Group found that once searchers on a smartphone find a
location based business: 61% call the establishment and 59%visit the location. Think about those
numbers...

28. Run a Mobile Paid Search Campaign
1. Go local and remember your customer is mobile
2. Click through to optimized landing pages
3. Target your ads for immediate needs
4. Broaden keywords for your campaign
• Location and Urgency
Paid search ads show up above organic searches: in Google, Bing or Yahoo.
1.Does your ad appeal to people who are walking, shopping or in their cars?
2. Do NOT frustrate your potential customer who might click thru and finds your landing page is
NOT optimized for a smart phone.
3. Mobile customers are looking to fill immediate needs-think about the wine hang tag
4. Include words like Pizza Hut location or plumbing emergency repair, 24-hour-service
It really isn’t all that complex and your competition probably is not doing it yet.

29. Optimize your e-newsletter
Check with your email service provider to see if their platform is mobile optimized. Send yourself a
sample of your mobile emails and see how it renders on your smartphone. If it doesn’t render,
work with your email provider or designer until this is fixed.

30. Add a QR Code
to Your Collateral

31. Link Mobile Display Ads to
Viral email Campaigns
mobclix
This really is the next level of engagement. Think about it this way: you can run a mobile display ad
campaign that can forward an email to friends. Let’s say you are out headed and you see a mobile
display ad for a restaurant and you click. In this campaign, instead of driving the viewer to a web
page, an email pops up that the viewer can forward to friends. That email might say, “Meet me at
Eclipse restaurant and we’ll all get a10% off our tab.”

32. Run Contests
Run contests that can only be completed on mobile devices. Scavenger hunts, quizzes…whatever
you want, just remember the participant has to use their mobile device.

33. Analyze your results
Watch your Google stats and adjust when and where needed.

34. Mobile Marketing Do’s
• Get started
• Watch others
• Create your Mobile Marketing objectives

35. Mobile Marketing
It’s here, get involved!
This slideshow is available at my website
www.marywisemandesign.com/blog
Now I’ll open the floor to dialogue and Q&A and we will complete the contest