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Introduction, Overview &
    Market Positioning
         April 2008




    TM




                      www.limofoundation.org
Areas for Discussion
  LiMo goals, vision and mission

  Industry engagement and market adoption

  LiMo Platform overview

  LiMo market positioning

  Membership options & benefits




              TM
Introduction to LiMo Foundation
 Founded at the beginning of 2007 by Motorola, NEC, NTT DoCoMo,
 Panasonic Mobile Communications, Samsung, and Vodafone
 Consortium of mobile industry leaders working together to deliver an
 open Linux-based software platform for handsets
 LiMo is NOT a standards body – LiMo is directly connected to the
 real business of delivering next generation handsets, applications
 and services
 Middleware OS only – avoiding conflict with operators, handset
 vendors and content providers by not providing the UI or content



                    TM
Mission


  Delivery of a Linux-based software platform for mobile
 devices through a balanced and transparent contribution
  process that enables a rich ecosystem of differentiated
     products, applications, and services from device
     manufacturers, operators, ISVs and integrators.




                TM
Industry Formula for Success

                         Open and 
                         Inclusive 
                        Governance


                          Industry
                           Formula


       Broad Industry                 Competitive 
                                        Handset 
          Backing                      Platform




               TM
LiMo’s Strategic Roadmap

                     • Open, inclusive and published governance
Open Governance      • Shared leadership and shared decision making
                     • Safe and empowering IP ecosystem



                     • Beyond specifications / unproven software – proven
  Competitive          technology based upon a published roadmap
                     • Fixes and modifications within the platform shared in
   Platform            order to avoid fragmentation, commercial innovations
                       on top of the platform may be retained


                     • Strong and balanced Board with all parts of the mobile
                       value system represented
 Strong Industry     • Broad industry backing based upon committed
     Backing           engagement
                     • Capacity to rapidly deliver real handsets to consumers



                TM
Free From Business Model Conflicts


         Content       As selected by the mobile consumer

                       As selected by the mobile consumer
       Applications

                       As selected by the handset maker /
                       operator
          UI
                       LiMo Platform TM
                       Middleware OS – limited scope for

       OS              competitive differentiation but high strategic
                       importance due to potential to be used as a
                       control point within a wider business
                       agenda and very high switching costs


                TM
Safe and empowering IP ecosystem

Foundation APIs
Middleware OS
 Common Code                                            Non-Common Code
     Covers the entire generic area of the platform        Covers non-generic /
     Licensed under FPL – community based license       segment specific areas of
     Patent and copyright royalty free                  the platform
     Places all licensees within an IP Safe Harbour –      May be licensed under
   can review the platform and develop for it without   OSL, FPL or a proprietary
   risk of patent action from other licensees           license on RAND terms

Foundation APIs
Kernel




                         TM
Global Leadership & Innovation
Board Members (Founder Level):




Board Members (Core Level):




                      TM
Broad Industry Support & Participation
Associate Members:




                     TM
Organization of the Foundation
Board of Directors (15 seats)
    – Approx. 4 meetings per year
    – 1 year term, elected on a yearly basis
    – Key decision making body
Executive Council (EC) (15 seats)
    – Corresponds to Board representation
    – Responsible for operational and strategic issues
    – Manages AC, RC, and Program Office
Architecture Council (AC) (17 seats)
    – Primary technical decision making body
    – Manages Working Groups (WG)
Requirements Council (RC) (17 seats)
    – Captures service requirements
Foundation Office
    – Managed by Executive Director
Working Groups (WG)
    – Implement architecture modules
    – Consist of Core and Associate members



                             TM
Rapid growth & widespread engagement
                          Aug 07:  12 new                            Feb 08:  <33% membership surge, 
                          participants,                              including Board participants Orange and 
                          including Core                             ACCESS, and several Associate members 
                          Board members                              including leading chipset vendors and 
                          Aplix, Azingo, LG,      Jan 08:  5 new     integrators.
Jan 07:  LiMo             McAfee, Wind            members –
launched by 6             River                   Acrodea, ETRI,     32 total members.
Founding members:                                 Huawei, Purple 
Motorola, NEC, NTT                                Labs, TrollTech
DoCoMo Panasonic, 
Samsung, Vodafone


       2007                                          2008                                                 2009
                                                              Feb / March 08:  
                             Nov 07:  
                                                              • R1 APIs released to public; SDK 
                             Requirements 
                                                              strategy announced
                             Council formed to 
                             scope R2 Platform                                                            2H 08:  Scheduled 
           Jun 07:  R1                                        • 18 LiMo Handsets from 7 LiMo              release for Native 
           development                                        members announced and demonstrated          Webkit 2.0 and 
           begins                    Dec 07:  Common          at Mobile World Congress                    Java SDKs
                                     Integration 
                                     Environment              • R1 Platform complete
                                     announced



                                           TM
R1 Platform Scope
Application Layer
  Application        Phone                                                  PIM
                                       Browser         MMS/SMS                              CANERA           SIM toolkit
   Manager         Applications                                            Utilities

                                                                            Data          Multimedia          Other
    Setting          Contacts         Java App         Email & IM
                                                                         Applications     Applications      Applications
          Application Manager & UI API                                      Application Engine API
                                                                                                                           Common code
Application/UI framework & Application Engine Layer
 Application      Application                           Internet        Messaging          Database           Future          In Scope/
  Manager             UI                              Framework         Framework          Services         Expansion          Founder
 Framework        Framework                                                                                                  Contribution
                                                 Terminal Service API

Middleware Layer                                                                                                               Out of
                                                                                                                               Scope
    System          Telephony        Networking          Security        Multimedia         Database
   Services*       Framework         Framework         Framework         Framework           Engine

 Dev Mgmt           Location         Accessory         Data Sync          Logging            DRM
                                                                                                              Java VM
 Framework         Framework         Framework         Framework         Framework        Framework+
Kernel Layer
                                                                                                          Modem
                         Linux Kernel*                                   Device Drivers
                                                                                                         Interface

* Minimum version will be specified for kernel (2.6.x) and libraries (2.4.x), no code contribution will be made
+ ASC/WG recommends to take this component out of scope for R1, but to continue research for R2
                                             TM
First LiMo Handsets
                       MOTO U9, MOTO Z6w, MOTOROKR Z6, RAZR2 V8, RAZR2 
Motorola
                       V8 Luxury Edition and MOTOROKR E8

LG Electronics         LG LiMo Phone (Prototype)


NEC                    N905iu, N705i, FOMA N905i and FOMA N705iu from NEC


Panasonic              P905i, P905iTV, P705i and P705iμ


Samsung                SGH‐i800 


Azingo/Broadcom        Reference 3G Handset Design (“Martini”)


Aplix                  Opal (Reference Design)


Purple Labs            Purple Magic (Reference Design)

                  TM
Motorola



       MOTO U9             MOTOROKR       MOTOROKR Z6
                              E8




MOTORAZR2 V8 Luxury
                           MOTORAZR2 V8     MOTO Z6w
     Edition


                      TM
NEC



FOMA N705i     FOMA N705imyu     FOMA N905i   FOMA N905imyu


Panasonic


 FOMA P705i    FOMA P705iu     FOMA P905iTV    FOMA P905i


              TM
Purple Labs Reference Design



                      Groundbreaking sub
                      $100 3G reference
                      design based upon
                      LiMo Platform


      Purple Magic



             TM
Azingo / Broadcom 3G Reference
 Design

Demonstrates the potential for
cross-platformization enabled
by Open Source: Series 60
application widgets
deployed onto
Azingo Mobile™ based
on LiMo Platform™


                                 Demonstration at Mobile World Congress, Barcelona. Feb 2008



                      TM
Preliminary R2 Platform Scope
Reference Applications
Application Phone              Browser         SIM                PIM           CAMERA
 Manager Applications                       Toolkit App          Utilities
                                                                                                Other
                                                                                              Applications
  Setting       Contacts       Java App      Email&IM         Data      Multimedia
                                                           Applications Applications
                                                                                                                           R1
                                                                                                                       Contribution
       Application Manager & UI API                                 Application Engine API
 Application/UI framework & Application engine Layer
                     App. UI                                                                                               R2
                   Framework                                                                                           Contribution
                                                    Messaging
 Application                            Internet    Framework Database    IMS       Video
  Manager       Direct      Touch                                                Telephony
 Framework       FB        Widgets    Framework               Services Framework Framework
                                                                                                                         Available
                 GTK                                SMS MMS                                                          For Contribution

                                          Terminal Service API
Middleware Layer
  Device         Location                   Data Sync        Logging             DRM              Java
   Mgmt         Framework     Accessory     Framework       Framework         Framework        Framework
Framework      (GPS based)    Framework
                                                                              ODBC           Multimedia
                                             Security Framework                              Framework
               Telephony                                                                 GST codec
 Platform      Framework     Networking                                      Database     Plug-ins OpenMAX
 Services                    Framework       Content      Browser                                     IL
                   SIM                      Screening     security            Engine                codecs
                 Toolkit                                                                  Codecs

Kernel Layer
                   Linux Kernel                            Device Drivers                     Modem
                                     TM
                                                                                             Interface


                                                          Note: This is non-binding disclosure of intention for contribution          20
Putting it All Together
                                       Common Integration                        Foundation’s
                                        Environment (CIE)                    Integration Team (FIT)                      R2 Development
    R1 Development                                                                                                     New code is organized with R1
Code is checked into the LiMo SMR   Organize the software, add reference   Create the first Integrated R1 System
                                    modules, common development tools        from contributions with reference          code, tested with CIE tools,
                                                                                modules, Use-Case Testing                Integrated to R1 platform




                                                                                                                    LiMo
                                                                                                                   Members
                                                                                     CIE
                                                                                                                                          CIE

                                                                                                  R1
                                                                                                                                                       R2




                                                   CIE: Reference Modules                                     R1     R1 Integrated Executable Image
    SMR: Sensitive Materials Repository            Reference Kernel, open source libraries
                                                   CIE: Development Tools
    R1 Software Contributions                                                                                       R2 Software Contributions




                                       TM
Engaging & Empowering Developers
  Through release of LiMo Platform APIs to general public, plus
  availability of SDKs, application developers will be able to create
  innovative, value-added applications and services for LiMo devices.

 APIs will provide programmatic access to the middleware functionality
 of the LiMo Platform
 LiMo will release comprehensive SDKs for Java, Webkit and Native
 platforms – LiMo members will develop the SDKs
 Will provide common Eclipse-based tooling environments for supporting
 widespread development of software applications for LiMo handsets



                     TM
Comparison of industry OS solutions



                             Proprietary Options:                     LiMo
                             MS Windows Mobile                     Foundation:
  Market proven technology




                               S60 / Symbian                      LiMo Platform




                                      Open Handset
                                        Alliance:
                                         Android                 Standards Efforts
                                                                      (LiPS, etc.):
                                                                (will not release OS)




                                  Shared leadership and decision making


                                      TM
Membership Options & Benefits
Benefit Description                                      Founder   Core    Associate
•  Open to any interested organization                   No        Yes      Yes
•  Eligible for election to the Board of                 --        Yes      No
   Directors
•  Eligible to participate in all Foundation             Yes       Yes      No
   Councils (per Bylaws)
•  Eligible for election to lead any one                 Yes       Yes      No
   Foundation Council
•  Eligible to participate in Requirements               Yes       Yes      Yes
   Council
•  Eligible to participate and/or lead a Working Group   Yes       Yes      Yes
•  Right to commercially distribute                      Yes       Yes      No
   Foundation code
•  Right to access and modify Foundation                 Yes       Yes      Yes
   code
•  Eligible to vote in accordance to Bylaws              Yes       Yes      Yes
•  Can send up to three participants to Annual           Yes       Yes      Yes
   Member At-Large Meeting
Annual Membership Fees:                                   --       $400k    $40k


                             TM
Summary
 The combination of LiMo’s governance model, shared decision‐making and 
 commercial focus sets it apart from other industry initiatives

 Since its inception, LiMo has made strong progress on top objectives:  
  • Expansion of membership ‐‐ both in breadth (number) and depth (contributions)

  • Development of the LiMo platform and technical roadmap

  • Commitment for commercial distribution of LiMo devices

 LiMo presents a unique opportunity to influence, shape and distribute a 
 collaboratively‐built and supported mobile operating system

 LiMo is powering the new mobile experiences of today and tomorrow




                        TM



                                                      www.limofoundation.org
Thank you!




TM



             www.limofoundation.org

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Li Mo Foundation Instroduction

  • 1. Introduction, Overview & Market Positioning April 2008 TM www.limofoundation.org
  • 2. Areas for Discussion LiMo goals, vision and mission Industry engagement and market adoption LiMo Platform overview LiMo market positioning Membership options & benefits TM
  • 3. Introduction to LiMo Foundation Founded at the beginning of 2007 by Motorola, NEC, NTT DoCoMo, Panasonic Mobile Communications, Samsung, and Vodafone Consortium of mobile industry leaders working together to deliver an open Linux-based software platform for handsets LiMo is NOT a standards body – LiMo is directly connected to the real business of delivering next generation handsets, applications and services Middleware OS only – avoiding conflict with operators, handset vendors and content providers by not providing the UI or content TM
  • 4. Mission Delivery of a Linux-based software platform for mobile devices through a balanced and transparent contribution process that enables a rich ecosystem of differentiated products, applications, and services from device manufacturers, operators, ISVs and integrators. TM
  • 5. Industry Formula for Success Open and  Inclusive  Governance Industry Formula Broad Industry Competitive  Handset  Backing Platform TM
  • 6. LiMo’s Strategic Roadmap • Open, inclusive and published governance Open Governance • Shared leadership and shared decision making • Safe and empowering IP ecosystem • Beyond specifications / unproven software – proven Competitive technology based upon a published roadmap • Fixes and modifications within the platform shared in Platform order to avoid fragmentation, commercial innovations on top of the platform may be retained • Strong and balanced Board with all parts of the mobile value system represented Strong Industry • Broad industry backing based upon committed Backing engagement • Capacity to rapidly deliver real handsets to consumers TM
  • 7. Free From Business Model Conflicts Content As selected by the mobile consumer As selected by the mobile consumer Applications As selected by the handset maker / operator UI LiMo Platform TM Middleware OS – limited scope for OS competitive differentiation but high strategic importance due to potential to be used as a control point within a wider business agenda and very high switching costs TM
  • 8. Safe and empowering IP ecosystem Foundation APIs Middleware OS Common Code Non-Common Code Covers the entire generic area of the platform Covers non-generic / Licensed under FPL – community based license segment specific areas of Patent and copyright royalty free the platform Places all licensees within an IP Safe Harbour – May be licensed under can review the platform and develop for it without OSL, FPL or a proprietary risk of patent action from other licensees license on RAND terms Foundation APIs Kernel TM
  • 9. Global Leadership & Innovation Board Members (Founder Level): Board Members (Core Level): TM
  • 10. Broad Industry Support & Participation Associate Members: TM
  • 11. Organization of the Foundation Board of Directors (15 seats) – Approx. 4 meetings per year – 1 year term, elected on a yearly basis – Key decision making body Executive Council (EC) (15 seats) – Corresponds to Board representation – Responsible for operational and strategic issues – Manages AC, RC, and Program Office Architecture Council (AC) (17 seats) – Primary technical decision making body – Manages Working Groups (WG) Requirements Council (RC) (17 seats) – Captures service requirements Foundation Office – Managed by Executive Director Working Groups (WG) – Implement architecture modules – Consist of Core and Associate members TM
  • 12. Rapid growth & widespread engagement Aug 07:  12 new  Feb 08:  <33% membership surge,  participants,  including Board participants Orange and  including Core  ACCESS, and several Associate members  Board members  including leading chipset vendors and  Aplix, Azingo, LG,  Jan 08:  5 new  integrators. Jan 07:  LiMo McAfee, Wind  members – launched by 6  River Acrodea, ETRI,  32 total members. Founding members:   Huawei, Purple  Motorola, NEC, NTT  Labs, TrollTech DoCoMo Panasonic,  Samsung, Vodafone 2007 2008 2009 Feb / March 08:   Nov 07:   • R1 APIs released to public; SDK  Requirements  strategy announced Council formed to  scope R2 Platform 2H 08:  Scheduled  Jun 07:  R1  • 18 LiMo Handsets from 7 LiMo release for Native  development  members announced and demonstrated  Webkit 2.0 and  begins Dec 07:  Common  at Mobile World Congress Java SDKs Integration  Environment  • R1 Platform complete announced TM
  • 13. R1 Platform Scope Application Layer Application Phone PIM Browser MMS/SMS CANERA SIM toolkit Manager Applications Utilities Data Multimedia Other Setting Contacts Java App Email & IM Applications Applications Applications Application Manager & UI API Application Engine API Common code Application/UI framework & Application Engine Layer Application Application Internet Messaging Database Future In Scope/ Manager UI Framework Framework Services Expansion Founder Framework Framework Contribution Terminal Service API Middleware Layer Out of Scope System Telephony Networking Security Multimedia Database Services* Framework Framework Framework Framework Engine Dev Mgmt Location Accessory Data Sync Logging DRM Java VM Framework Framework Framework Framework Framework Framework+ Kernel Layer Modem Linux Kernel* Device Drivers Interface * Minimum version will be specified for kernel (2.6.x) and libraries (2.4.x), no code contribution will be made + ASC/WG recommends to take this component out of scope for R1, but to continue research for R2 TM
  • 14. First LiMo Handsets MOTO U9, MOTO Z6w, MOTOROKR Z6, RAZR2 V8, RAZR2  Motorola V8 Luxury Edition and MOTOROKR E8 LG Electronics LG LiMo Phone (Prototype) NEC N905iu, N705i, FOMA N905i and FOMA N705iu from NEC Panasonic P905i, P905iTV, P705i and P705iμ Samsung SGH‐i800  Azingo/Broadcom Reference 3G Handset Design (“Martini”) Aplix Opal (Reference Design) Purple Labs Purple Magic (Reference Design) TM
  • 15. Motorola MOTO U9 MOTOROKR MOTOROKR Z6 E8 MOTORAZR2 V8 Luxury MOTORAZR2 V8 MOTO Z6w Edition TM
  • 16. NEC FOMA N705i FOMA N705imyu FOMA N905i FOMA N905imyu Panasonic FOMA P705i FOMA P705iu FOMA P905iTV FOMA P905i TM
  • 17. Purple Labs Reference Design Groundbreaking sub $100 3G reference design based upon LiMo Platform Purple Magic TM
  • 18. Azingo / Broadcom 3G Reference Design Demonstrates the potential for cross-platformization enabled by Open Source: Series 60 application widgets deployed onto Azingo Mobile™ based on LiMo Platform™ Demonstration at Mobile World Congress, Barcelona. Feb 2008 TM
  • 19. Preliminary R2 Platform Scope Reference Applications Application Phone Browser SIM PIM CAMERA Manager Applications Toolkit App Utilities Other Applications Setting Contacts Java App Email&IM Data Multimedia Applications Applications R1 Contribution Application Manager & UI API Application Engine API Application/UI framework & Application engine Layer App. UI R2 Framework Contribution Messaging Application Internet Framework Database IMS Video Manager Direct Touch Telephony Framework FB Widgets Framework Services Framework Framework Available GTK SMS MMS For Contribution Terminal Service API Middleware Layer Device Location Data Sync Logging DRM Java Mgmt Framework Accessory Framework Framework Framework Framework Framework (GPS based) Framework ODBC Multimedia Security Framework Framework Telephony GST codec Platform Framework Networking Database Plug-ins OpenMAX Services Framework Content Browser IL SIM Screening security Engine codecs Toolkit Codecs Kernel Layer Linux Kernel Device Drivers Modem TM Interface Note: This is non-binding disclosure of intention for contribution 20
  • 20. Putting it All Together Common Integration Foundation’s Environment (CIE) Integration Team (FIT) R2 Development R1 Development New code is organized with R1 Code is checked into the LiMo SMR Organize the software, add reference Create the first Integrated R1 System modules, common development tools from contributions with reference code, tested with CIE tools, modules, Use-Case Testing Integrated to R1 platform LiMo Members CIE CIE R1 R2 CIE: Reference Modules R1 R1 Integrated Executable Image SMR: Sensitive Materials Repository Reference Kernel, open source libraries CIE: Development Tools R1 Software Contributions R2 Software Contributions TM
  • 21. Engaging & Empowering Developers Through release of LiMo Platform APIs to general public, plus availability of SDKs, application developers will be able to create innovative, value-added applications and services for LiMo devices. APIs will provide programmatic access to the middleware functionality of the LiMo Platform LiMo will release comprehensive SDKs for Java, Webkit and Native platforms – LiMo members will develop the SDKs Will provide common Eclipse-based tooling environments for supporting widespread development of software applications for LiMo handsets TM
  • 22. Comparison of industry OS solutions Proprietary Options: LiMo MS Windows Mobile Foundation: Market proven technology S60 / Symbian LiMo Platform Open Handset Alliance: Android Standards Efforts (LiPS, etc.): (will not release OS) Shared leadership and decision making TM
  • 23. Membership Options & Benefits Benefit Description Founder Core Associate • Open to any interested organization No Yes Yes • Eligible for election to the Board of -- Yes No Directors • Eligible to participate in all Foundation Yes Yes No Councils (per Bylaws) • Eligible for election to lead any one Yes Yes No Foundation Council • Eligible to participate in Requirements Yes Yes Yes Council • Eligible to participate and/or lead a Working Group Yes Yes Yes • Right to commercially distribute Yes Yes No Foundation code • Right to access and modify Foundation Yes Yes Yes code • Eligible to vote in accordance to Bylaws Yes Yes Yes • Can send up to three participants to Annual Yes Yes Yes Member At-Large Meeting Annual Membership Fees: -- $400k $40k TM
  • 24. Summary The combination of LiMo’s governance model, shared decision‐making and  commercial focus sets it apart from other industry initiatives Since its inception, LiMo has made strong progress on top objectives:   • Expansion of membership ‐‐ both in breadth (number) and depth (contributions) • Development of the LiMo platform and technical roadmap • Commitment for commercial distribution of LiMo devices LiMo presents a unique opportunity to influence, shape and distribute a  collaboratively‐built and supported mobile operating system LiMo is powering the new mobile experiences of today and tomorrow TM www.limofoundation.org
  • 25. Thank you! TM www.limofoundation.org