Introduction, Overview &
    Market Positioning
         April 2008




    TM




                      www.limofoundatio...
Areas for Discussion
  LiMo goals, vision and mission

  Industry engagement and market adoption

  LiMo Platform overview...
Introduction to LiMo Foundation
 Founded at the beginning of 2007 by Motorola, NEC, NTT DoCoMo,
 Panasonic Mobile Communic...
Mission


  Delivery of a Linux-based software platform for mobile
 devices through a balanced and transparent contributio...
Industry Formula for Success

                         Open and 
                         Inclusive 
                     ...
LiMo’s Strategic Roadmap

                     • Open, inclusive and published governance
Open Governance      • Shared le...
Free From Business Model Conflicts


         Content       As selected by the mobile consumer

                       As ...
Safe and empowering IP ecosystem

Foundation APIs
Middleware OS
 Common Code                                            No...
Global Leadership & Innovation
Board Members (Founder Level):




Board Members (Core Level):




                      TM
Broad Industry Support & Participation
Associate Members:




                     TM
Organization of the Foundation
Board of Directors (15 seats)
    – Approx. 4 meetings per year
    – 1 year term, elected ...
Rapid growth & widespread engagement
                          Aug 07:  12 new                            Feb 08:  <33% me...
R1 Platform Scope
Application Layer
  Application        Phone                                                  PIM
      ...
First LiMo Handsets
                       MOTO U9, MOTO Z6w, MOTOROKR Z6, RAZR2 V8, RAZR2 
Motorola
                     ...
Motorola



       MOTO U9             MOTOROKR       MOTOROKR Z6
                              E8




MOTORAZR2 V8 Luxury...
NEC



FOMA N705i     FOMA N705imyu     FOMA N905i   FOMA N905imyu


Panasonic


 FOMA P705i    FOMA P705iu     FOMA P905i...
Purple Labs Reference Design



                      Groundbreaking sub
                      $100 3G reference
         ...
Azingo / Broadcom 3G Reference
 Design

Demonstrates the potential for
cross-platformization enabled
by Open Source: Serie...
Preliminary R2 Platform Scope
Reference Applications
Application Phone              Browser         SIM                PIM...
Putting it All Together
                                       Common Integration                        Foundation’s
    ...
Engaging & Empowering Developers
  Through release of LiMo Platform APIs to general public, plus
  availability of SDKs, a...
Comparison of industry OS solutions



                             Proprietary Options:                     LiMo
        ...
Membership Options & Benefits
Benefit Description                                      Founder   Core    Associate
•  Open...
Summary
 The combination of LiMo’s governance model, shared decision‐making and 
 commercial focus sets it apart from othe...
Thank you!




TM



             www.limofoundation.org
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Li Mo Foundation Instroduction

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Li Mo Foundation Instroduction

  1. 1. Introduction, Overview & Market Positioning April 2008 TM www.limofoundation.org
  2. 2. Areas for Discussion LiMo goals, vision and mission Industry engagement and market adoption LiMo Platform overview LiMo market positioning Membership options & benefits TM
  3. 3. Introduction to LiMo Foundation Founded at the beginning of 2007 by Motorola, NEC, NTT DoCoMo, Panasonic Mobile Communications, Samsung, and Vodafone Consortium of mobile industry leaders working together to deliver an open Linux-based software platform for handsets LiMo is NOT a standards body – LiMo is directly connected to the real business of delivering next generation handsets, applications and services Middleware OS only – avoiding conflict with operators, handset vendors and content providers by not providing the UI or content TM
  4. 4. Mission Delivery of a Linux-based software platform for mobile devices through a balanced and transparent contribution process that enables a rich ecosystem of differentiated products, applications, and services from device manufacturers, operators, ISVs and integrators. TM
  5. 5. Industry Formula for Success Open and  Inclusive  Governance Industry Formula Broad Industry Competitive  Handset  Backing Platform TM
  6. 6. LiMo’s Strategic Roadmap • Open, inclusive and published governance Open Governance • Shared leadership and shared decision making • Safe and empowering IP ecosystem • Beyond specifications / unproven software – proven Competitive technology based upon a published roadmap • Fixes and modifications within the platform shared in Platform order to avoid fragmentation, commercial innovations on top of the platform may be retained • Strong and balanced Board with all parts of the mobile value system represented Strong Industry • Broad industry backing based upon committed Backing engagement • Capacity to rapidly deliver real handsets to consumers TM
  7. 7. Free From Business Model Conflicts Content As selected by the mobile consumer As selected by the mobile consumer Applications As selected by the handset maker / operator UI LiMo Platform TM Middleware OS – limited scope for OS competitive differentiation but high strategic importance due to potential to be used as a control point within a wider business agenda and very high switching costs TM
  8. 8. Safe and empowering IP ecosystem Foundation APIs Middleware OS Common Code Non-Common Code Covers the entire generic area of the platform Covers non-generic / Licensed under FPL – community based license segment specific areas of Patent and copyright royalty free the platform Places all licensees within an IP Safe Harbour – May be licensed under can review the platform and develop for it without OSL, FPL or a proprietary risk of patent action from other licensees license on RAND terms Foundation APIs Kernel TM
  9. 9. Global Leadership & Innovation Board Members (Founder Level): Board Members (Core Level): TM
  10. 10. Broad Industry Support & Participation Associate Members: TM
  11. 11. Organization of the Foundation Board of Directors (15 seats) – Approx. 4 meetings per year – 1 year term, elected on a yearly basis – Key decision making body Executive Council (EC) (15 seats) – Corresponds to Board representation – Responsible for operational and strategic issues – Manages AC, RC, and Program Office Architecture Council (AC) (17 seats) – Primary technical decision making body – Manages Working Groups (WG) Requirements Council (RC) (17 seats) – Captures service requirements Foundation Office – Managed by Executive Director Working Groups (WG) – Implement architecture modules – Consist of Core and Associate members TM
  12. 12. Rapid growth & widespread engagement Aug 07:  12 new  Feb 08:  <33% membership surge,  participants,  including Board participants Orange and  including Core  ACCESS, and several Associate members  Board members  including leading chipset vendors and  Aplix, Azingo, LG,  Jan 08:  5 new  integrators. Jan 07:  LiMo McAfee, Wind  members – launched by 6  River Acrodea, ETRI,  32 total members. Founding members:   Huawei, Purple  Motorola, NEC, NTT  Labs, TrollTech DoCoMo Panasonic,  Samsung, Vodafone 2007 2008 2009 Feb / March 08:   Nov 07:   • R1 APIs released to public; SDK  Requirements  strategy announced Council formed to  scope R2 Platform 2H 08:  Scheduled  Jun 07:  R1  • 18 LiMo Handsets from 7 LiMo release for Native  development  members announced and demonstrated  Webkit 2.0 and  begins Dec 07:  Common  at Mobile World Congress Java SDKs Integration  Environment  • R1 Platform complete announced TM
  13. 13. R1 Platform Scope Application Layer Application Phone PIM Browser MMS/SMS CANERA SIM toolkit Manager Applications Utilities Data Multimedia Other Setting Contacts Java App Email & IM Applications Applications Applications Application Manager & UI API Application Engine API Common code Application/UI framework & Application Engine Layer Application Application Internet Messaging Database Future In Scope/ Manager UI Framework Framework Services Expansion Founder Framework Framework Contribution Terminal Service API Middleware Layer Out of Scope System Telephony Networking Security Multimedia Database Services* Framework Framework Framework Framework Engine Dev Mgmt Location Accessory Data Sync Logging DRM Java VM Framework Framework Framework Framework Framework Framework+ Kernel Layer Modem Linux Kernel* Device Drivers Interface * Minimum version will be specified for kernel (2.6.x) and libraries (2.4.x), no code contribution will be made + ASC/WG recommends to take this component out of scope for R1, but to continue research for R2 TM
  14. 14. First LiMo Handsets MOTO U9, MOTO Z6w, MOTOROKR Z6, RAZR2 V8, RAZR2  Motorola V8 Luxury Edition and MOTOROKR E8 LG Electronics LG LiMo Phone (Prototype) NEC N905iu, N705i, FOMA N905i and FOMA N705iu from NEC Panasonic P905i, P905iTV, P705i and P705iμ Samsung SGH‐i800  Azingo/Broadcom Reference 3G Handset Design (“Martini”) Aplix Opal (Reference Design) Purple Labs Purple Magic (Reference Design) TM
  15. 15. Motorola MOTO U9 MOTOROKR MOTOROKR Z6 E8 MOTORAZR2 V8 Luxury MOTORAZR2 V8 MOTO Z6w Edition TM
  16. 16. NEC FOMA N705i FOMA N705imyu FOMA N905i FOMA N905imyu Panasonic FOMA P705i FOMA P705iu FOMA P905iTV FOMA P905i TM
  17. 17. Purple Labs Reference Design Groundbreaking sub $100 3G reference design based upon LiMo Platform Purple Magic TM
  18. 18. Azingo / Broadcom 3G Reference Design Demonstrates the potential for cross-platformization enabled by Open Source: Series 60 application widgets deployed onto Azingo Mobile™ based on LiMo Platform™ Demonstration at Mobile World Congress, Barcelona. Feb 2008 TM
  19. 19. Preliminary R2 Platform Scope Reference Applications Application Phone Browser SIM PIM CAMERA Manager Applications Toolkit App Utilities Other Applications Setting Contacts Java App Email&IM Data Multimedia Applications Applications R1 Contribution Application Manager & UI API Application Engine API Application/UI framework & Application engine Layer App. UI R2 Framework Contribution Messaging Application Internet Framework Database IMS Video Manager Direct Touch Telephony Framework FB Widgets Framework Services Framework Framework Available GTK SMS MMS For Contribution Terminal Service API Middleware Layer Device Location Data Sync Logging DRM Java Mgmt Framework Accessory Framework Framework Framework Framework Framework (GPS based) Framework ODBC Multimedia Security Framework Framework Telephony GST codec Platform Framework Networking Database Plug-ins OpenMAX Services Framework Content Browser IL SIM Screening security Engine codecs Toolkit Codecs Kernel Layer Linux Kernel Device Drivers Modem TM Interface Note: This is non-binding disclosure of intention for contribution 20
  20. 20. Putting it All Together Common Integration Foundation’s Environment (CIE) Integration Team (FIT) R2 Development R1 Development New code is organized with R1 Code is checked into the LiMo SMR Organize the software, add reference Create the first Integrated R1 System modules, common development tools from contributions with reference code, tested with CIE tools, modules, Use-Case Testing Integrated to R1 platform LiMo Members CIE CIE R1 R2 CIE: Reference Modules R1 R1 Integrated Executable Image SMR: Sensitive Materials Repository Reference Kernel, open source libraries CIE: Development Tools R1 Software Contributions R2 Software Contributions TM
  21. 21. Engaging & Empowering Developers Through release of LiMo Platform APIs to general public, plus availability of SDKs, application developers will be able to create innovative, value-added applications and services for LiMo devices. APIs will provide programmatic access to the middleware functionality of the LiMo Platform LiMo will release comprehensive SDKs for Java, Webkit and Native platforms – LiMo members will develop the SDKs Will provide common Eclipse-based tooling environments for supporting widespread development of software applications for LiMo handsets TM
  22. 22. Comparison of industry OS solutions Proprietary Options: LiMo MS Windows Mobile Foundation: Market proven technology S60 / Symbian LiMo Platform Open Handset Alliance: Android Standards Efforts (LiPS, etc.): (will not release OS) Shared leadership and decision making TM
  23. 23. Membership Options & Benefits Benefit Description Founder Core Associate • Open to any interested organization No Yes Yes • Eligible for election to the Board of -- Yes No Directors • Eligible to participate in all Foundation Yes Yes No Councils (per Bylaws) • Eligible for election to lead any one Yes Yes No Foundation Council • Eligible to participate in Requirements Yes Yes Yes Council • Eligible to participate and/or lead a Working Group Yes Yes Yes • Right to commercially distribute Yes Yes No Foundation code • Right to access and modify Foundation Yes Yes Yes code • Eligible to vote in accordance to Bylaws Yes Yes Yes • Can send up to three participants to Annual Yes Yes Yes Member At-Large Meeting Annual Membership Fees: -- $400k $40k TM
  24. 24. Summary The combination of LiMo’s governance model, shared decision‐making and  commercial focus sets it apart from other industry initiatives Since its inception, LiMo has made strong progress on top objectives:   • Expansion of membership ‐‐ both in breadth (number) and depth (contributions) • Development of the LiMo platform and technical roadmap • Commitment for commercial distribution of LiMo devices LiMo presents a unique opportunity to influence, shape and distribute a  collaboratively‐built and supported mobile operating system LiMo is powering the new mobile experiences of today and tomorrow TM www.limofoundation.org
  25. 25. Thank you! TM www.limofoundation.org

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