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Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Strategist
 

Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Strategist

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For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a ...

For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.

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    Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Strategist Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Strategist Presentation Transcript

    • New Age Marketing Consultant/Digital Strategist An Award Winning Certified Digital Marketer, with 7 Years Blue Chip & SME e-Marketing Experience.
    • ABOUT ME in a nutshell Like chess, marketing is a game of strategy and positioning in which your next move ensures whether or not the buyer purchases your product/service amongst a sea of alternatives, which may be similar, or even better than your own. And just like chess, I hate losing. From market research, to messaging and positioning, all the way to developing the product marketing collateral be it an e-brochure or a product website or a social media campaign, I do what I do for that one moment – the moment in which the consumer has only one product in their shopping list, yours. For 7 Years, I have founded and sold my own Internet Start-ups; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
    • EXPERIENCE timeline 2007 – 2009 2009 – 2012 2012 – 2013 2013 – 2014 Co-Founded Zenith Media Ltd, a As Head of New Media at Creative Edge Ltd, developed As an Account Director at SCANAD Co-founded After 6 Labs, an Pioneering Web Consulting Outfit and led the launch of an integrated New Age Marketing AFRICA, I spear headed Digital Innovation Lab dedicated to creating that worked with over 100 Startups service that resulted in expansion of the Company’s Marketing Strategy, Media Planning & and SMEs to establish their online revenue base from existing Customers upon launch. I was Buying, and execution of Digital & presence and help them attain online directly responsible for go-to-market planning, strategy Viral Campaigns for Clients across include Agriculture, Education, Retail sales. and execution, which required constant interaction with East Africa. & Social Good. Tasks included product positioning Tasks include Value-add Strategy, Technology Solutions that enhance Customer Experiences in various Sectors. Our primary focus areas both Corporate and SME clients. Tasks undertaken for clients included Business Analysis, Web Presence Tasks undertaken included search optimization, competitor strategy, communication strategy, Audits, Web Sales Strategy & Web analysis, web pricing strategies, online messaging, product asset development, Lead Generation Development & Optimization. positioning and more. I managed the development of & Conversion strategy, competitor online marketing assets necessary to achieve client’s analysis, viral appeal strategies, data business objectives; websites, blogs, social media Customer Experience Innovation, collection planning and budgeting. Technology Audits, Communication Strategy, Competitive landscape Analysis & Product Asset Development. Exciting projects done include a channels, e-mail campaign channels and more. Some of the Clients Handled Smart Series E-Learning Suite for Makini School, Conference Some of the Clients Handled included: Real Insurance, included: East African Breweries Ltd, Interconsumer Products, Tile and Carpet Centre, Zen Barclays Bank, Equity Bank, Nestle Garden, East African Breweries and Ramco Printing East Africa, UAP Holdings & Coca Funding Platform for African cola. Laughter just to mention a few. Management Suites for Intel Kenya & Kenya Tourism Board, and a Crowd
    • SUMMARY of Skills Digital Marketing - Excellent Traditional Marketing - Moderate Branding & Messaging - Excellent Research & Analytics - Excellent Written & Verbal Comm - Excellent Technology - Excellent Creative Design - Moderate Web Development - Moderate SEO - Excellent Presentation Skills - Excellent Project Management - Excellent Social Media - Excellent Microsoft Office - Excellent Cost Benefit Analysis - Excellent Competitive Analysis – Excellent Strategic Planning - Excellent
    • CLASS ROOM experience JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY Bachelor of Science in Computer Science Sept 2005 – April 2009 STRATHMORE UNIVERSITY Diploma in Business Information Technology (Dip. Bit) Jan 2004 – April 2005 MASSACHUSSETES INSTITUTE OF TECHNOLOGY AFRICAN INTERNET TECHNOLOGY INITIATIVE Marketing and Entrepreneurship June 2005 – Aug 2005 US STATE DEPARTMENT – CRDF GLOBAL GIST TECH-I: Business Planning & Innovation October - 2013 Kuala Lumpur, Malaysia GOOGLE KENYA Google Advertising Certification October - 2012 Nairobi, Kenya HABARI CONSULTING Facebook Marketing & Media Buying May - 2012 Nairobi, Kenya DOLPHIN CONSULTANTS e-Marketing Strategy for Business Success October - 2010 Nairobi, Kenya
    • KEY STRENGTHS & Case Studies Experience creating the product positioning, messaging and branding necessary to Developed and led numerous community building activities to create product capture a target markets attention and successfully go-to-market. loyalty and spur lead generation. Key Case Study: Equity Bank Beba Card Launch, 2013. Created Strategy that helped Key Case Study: Barclays Bank, created Social Media Strategy that saw their revamp a declining product customer base. online community grow from 5,000 fans to over 100,000 in less than 1 year. Experience creating sales and marketing collateral; white papers, data sheets, case Proven ability to collaborate across departments to successfully bring products to studies, blogs, slide shows, e-brochures, e-mail templates, webinars, and more. market. Key Case Study: Fanisi Capital Africa Titans Linkedin Group. Built a community of over Key Case Study: Makini School, worked with Teachers and the Marketing office 1,000 businesses across East Africa and secured over 100 Solid leads for Fanisi’s $50 to create Kenya’s first full fledged e-Learning suite that generated a 500% return Million fund within 6 months. on investment one week after Launch. Experience developing and executing wide range of digital strategies; web design, social Award Winning Agency career experience has proven I can work in complex, fast media, e-mail, SEO, mobile, video, and more. paced environments without sacrificing ability to multi-task and pay attention to Key Case Study: Java Coffee House Website, Named One of 10 best Websites in detail. Kenya in 2012 by Skyline Design Key Case Study: Tusker Project Fame 5. Co-ordinated 5 separate teams across Africa to deliver a Mobile voting campaign that won the Diageo Marketing Experience Working closely with 3rd Party Influencers and channel partners to develop Excellence Award - Africa. 2012. channel partner strategies. Key Case Study: Pilsner King of Bold Campaign, EABL. Worked with Influencers to Proven project management skills; from creating project plans to managing create the first major Viral Twitter campaign by a Corporate Brand in Kenya - 2013 resources I’ve consistently met deadlines and business objectives on or under budget. Key Case Study: Kenya Tourist Board, received contract to create Conference Booking System 2 weeks before conference and delivered 8 days later.
    • WHAT CAN I DO for you? New product launch/re-launch Strategy Online Lead Generation Corporate Web Presence Social Media Community Building Digital Media Buying Direct Marketing (Email/Mobile) Content Marketing (Blog, Youtube, Facebook, Twitter)
    • WHAT CAN YOU DO for me? Allow me to Audit your Company’s Social DNA to gauge you New Age Marketing Readiness. I’ll do that for free. (Market Value: $1000) Allow me to show you how I can make Customers Love you more and buy more from you using my proven New Age Marketing experience. Pay me a small stipend until the day you are confident I’m as awesome as I claim. Typically takes around 3 months. Buy me an Amazon Kindle when we hit the Kshs 1 Million mark in Alternative channel Sales i.e Web, Mobile, Email. Ready to do this? Drop me a line. hello@muriu.me