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4 ways crowdfunding can make your creative project succeed

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Presentation at Dawson Eweek for Global Entrepreneurship Week 2013. Everybody knows about Kickstarter or indiegogo and how they can fund your project. But it's not just about funding. Did you think …

Presentation at Dawson Eweek for Global Entrepreneurship Week 2013. Everybody knows about Kickstarter or indiegogo and how they can fund your project. But it's not just about funding. Did you think about what are the other benefits of crowdfunding?

Published in: Technology, Health & Medicine

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  • 1. 4 ways crowdfunding can make your creative project succeeed Heri Rakotomalala @heri @seedingfactory jeudi 21 novembre 13
  • 2. Heri Rakotomalala heri@seedingfactory.com Twitter: @heri Bruno Rakotozafy bruno@seedingfactory.com Twitter: @brurakoto @seedingfactory jeudi 21 novembre 13
  • 3. @seedingfactory jeudi 21 novembre 13
  • 4. StartupStache is a initiative started by the startup community to help bring awareness to prostate cancer. Link : startupstache.com @seedingfactory jeudi 21 novembre 13
  • 5. crowd·fund·ing kroudˌfəәndiNG/ noun ˈ the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. @seedingfactory jeudi 21 novembre 13
  • 6. Crowdfunding Joseph Pullitzer the Statue of Liberty @seedingfactory pedestal jeudi 21 novembre 13
  • 7. @seedingfactory jeudi 21 novembre 13
  • 8. @seedingfactory jeudi 21 novembre 13
  • 9. Did you know? • • • • • 44% success rate on Kickstarter • $5.1 Billions in 2013 ; 81% increase 56% of contributions come from Facebook 11,498 successfully funded music projects Average: $5000 raised 18 video games projects raised more than $1million on Kickstarter @seedingfactory jeudi 21 novembre 13
  • 10. Montréal, Canada • Indiegogo & Kickstarter expanded their business to Canada • Crowdfunded Montreal film “Buzkashi Boys” was Oscar nominated • Montreal: Sauropod Games got $700k for their game “Castle Story” @seedingfactory jeudi 21 novembre 13
  • 11. 1 - Proof of concept jeudi 21 novembre 13
  • 12. • Check if your assumptions were correct. • First step to convince more partners later on. • Assessing the audience size and popularity @seedingfactory jeudi 21 novembre 13
  • 13. Espro Pres @seedingfactory jeudi 21 novembre 13
  • 14. ➡ Take away : Not sure about an idea? Use crowdfunding to validate it @seedingfactory jeudi 21 novembre 13
  • 15. 2 - Collaboration jeudi 21 novembre 13
  • 16. • Find fans, ambassadors, partners looking to work with you and then establish valuable connexions. • Let you adapt the product/service/concept in real time. • Get early feedback @seedingfactory jeudi 21 novembre 13
  • 17. A Year of Adventure @seedingfactory jeudi 21 novembre 13
  • 18. ➡ Take away : Use crowdfunding to complete a team believing in your project @seedingfactory jeudi 21 novembre 13
  • 19. 3 - Marketing jeudi 21 novembre 13
  • 20. • Every contributor becomes an evangelist • Good to build a community around your project. • You’ll gain highly valuable knowledge about how to market your product/service/project @seedingfactory jeudi 21 novembre 13
  • 21. Snoobe From 10 to 880 fans in 2 months jeudi 21 novembre 13
  • 22. ➡ Take away : use crowdfunding to reach out to your fans @seedingfactory jeudi 21 novembre 13
  • 23. 4 - PR jeudi 21 novembre 13
  • 24. • Replace a product/project launch • The innovative and dramatic aspect of crowdfunding will help you get more press coverage • Social networks help multiply the outreach @seedingfactory jeudi 21 novembre 13
  • 25. @seedingfactory jeudi 21 novembre 13
  • 26. @seedingfactory jeudi 21 novembre 13
  • 27. ➡ Take away : use crowdfunding to get bloggers & journalists write about your project @seedingfactory jeudi 21 novembre 13
  • 28. 1 - Proof of concept 2 - Collaboration 3 - Marketing 4 - PR (and of course funding!) @seedingfactory jeudi 21 novembre 13
  • 29. • In 2013, we’ve reached a point where with a simple idea, you can get fans throughout the world, fund your idea, get support, simply through online channels.You don’t have to own a newspaper anymore. • Passion and authenticity matters even more • Now is the time. Follow your passion! @seedingfactory jeudi 21 novembre 13
  • 30. Heri Rakotomalala heri@seedingfactory.com Twitter: @heri Bruno Rakotozafy bruno@seedingfactory.com Twitter: @brurakoto @seedingfactory jeudi 21 novembre 13