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Don't Just Wireframe - Tell The Design Story
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Don't Just Wireframe - Tell The Design Story

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The growth of the User Experience Design field is astonishing, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does …

The growth of the User Experience Design field is astonishing, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s not only Apple on the scene anymore. Samsung gizmos look better than ever. Google has redesigned all of its products. Literally every successful startup looks and works beautifully and popular iOS apps are just gorgeous…
“This is the decade of User Experience Design” – we’ve heard this many times during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when together with my team, we’ve visited Silicon Valley to validate our long-term strategy. Since we’re not only UX Designers, but also creators of tools for User Experience Designers, this particular declaration made us jump for joy.
Is the future bright for us? It certainly is, but we still need to work hard on the way we act as a community. User Experience Design must show its merits in front of stakeholders and prove its value in financial terms.

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  • 1. DON’T JUSTWIREFRAMETell The Design Story WWW.UXPIN.COM - THE UX DESIGN APP
  • 2. THE UX DESIGN APP WWW.UXPIN.COM - THE UX DESIGN APP
  • 3. “This is the decade of User Experience Design” We’ve heard this many times during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when together with my team, we’ve visited Silicon Valley to validate our long-term strategy. - Growth of our field is amazing - WWW.UXPIN.COM - THE UX DESIGN APPPicture by milk fat
  • 4. Picture by jurvetsonPicture by Harvey Dogson WWW.UXPIN.COM - THE UX DESIGN APP
  • 5. HERE COMES THE DANGERI have a feeling that many people consider UX Designers as wireframers.By wireframers I mean unfortunate people who just do wireframes andperhaps clickable prototypes from time to time. WWW.UXPIN.COM - THE UX DESIGN APP
  • 6. I’M NOT A WIREFRAMER! It’s about time to state: UX Design does not equal wireframing. Let’s make it clear: anyone can wireframe – it’s a rather simple activity, but not everyone can design experiences. WWW.UXPIN.COM - THE UX DESIGN APPPhoto by Dani_vr
  • 7. So...what is UserExperience Design? WWW.UXPIN.COM - THE UX DESIGN APP
  • 8. „Duuude... UXis obvious...”Photo by Alex E. Proimos
  • 9. Well...it’s notWWW.UXPIN.COM - THE UX DESIGN APP
  • 10. User Experience Design (abbreviation UX,UXD) - A discipline focused on designing end-to-end experience of certain product. Todesign an experience means to plan and actupon a certain set of actions, which shouldresult in a planned change in the behavior ofa target group (when interacting with aproduct).
  • 11. Whaaa?Photo by Robbert van der Steeg
  • 12. An UX Designer’s work should always be derived from people’s problem and aim at finding: •pleasurable •seductive •inspiring solution.Photo by gregor_y
  • 13. UX LIES AT THE CROSSROADS OF ART AND SCIENCEPhoto byjenni fromthe block
  • 14. WHAT SHALL WE DO?Picture by seier+seier Photo by ZeroOne
  • 15. 2 ThingsWWW.UXPIN.COM - THE UX DESIGN APP
  • 16. 1.Plan an experience using a different means of communication (Personas, Flow Charts, Sitemap, Wireframe, Mockup, Prototype…) and our knowledge (cognitive psychology, HCI, interaction design, research…) WWW.UXPIN.COM - THE UX DESIGN APP
  • 17. 2.Tell the design story in such a convincing way that the whole product team and stakeholders will actually want to create the product that we designed. WWW.UXPIN.COM - THE UX DESIGN APP
  • 18. Tell The Design Story WWW.UXPIN.COM - THE UX DESIGN APP
  • 19. Why not just create a wireframe? WWW.UXPIN.COM - THE UX DESIGN APP
  • 20. Simple as this – a wireframe withouta context is meaningless.It doesn’t represent the design, nordoes a clickable prototype. WWW.UXPIN.COM - THE UX DESIGN APP
  • 21. The design should solve certain problems for a certain group of people. •Wireframes and prototypes do not present the problem that needs to be solved •and do not describe a targeted group of usersPhoto by JD Hancock WWW.UXPIN.COM - THE UX DESIGN APP
  • 22. Wireframes are only one chapter of the design story that we need to tell. Accompanying diagrams and documents are meant to help you communicate your design. Tell the whole story not just one chapter. It will help your team and stakeholders understand your intentions.Photo by Horia Varlan WWW.UXPIN.COM - THE UX DESIGN APP
  • 23. Read more:http://speckyboy.com/2012/07/23/dont-just-wireframe-tell-the-design-story/ WWW.UXPIN.COM - THE UX DESIGN APP
  • 24. THE UX DESIGN APP WWW.UXPIN.COM - THE UX DESIGN APP
  • 25. * Professional wireframing editor* Design Story Teller* Ability to upload different kinds of designdocuments* Persona, Project Canvas, Business ModelCanvas templates* Paper prototyping recognitionUXPIN.COM - JOIN NOW WWW.UXPIN.COM - THE UX DESIGN APP
  • 26. Marcin Treder is a design enthusiast thatliterally lives for creating the best userexperience possible. After years working asa UX Designer and UX Manager he focusedon his own start-up UXPin that providestools for UX Designers all over the world.UXPin tools are used by designers incompanies like Google, Apple, Microsoft,IBM, Salesforce. UXPin was recently votedthe best start-up in Central and EasternEurope. Marcin enjoys writing (e.g. forUXMag, DesignModo, SpeckyBoy...),blogging (Blog UXPin, UXAid, Startup Pirate)and tweeting (@uxpin, @marcintreder).