The growth of the User Experience Design field is astonishing, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s not only Apple on the scene anymore. Samsung gizmos look better than ever. Google has redesigned all of its products. Literally every successful startup looks and works beautifully and popular iOS apps are just gorgeous…
“This is the decade of User Experience Design” – we’ve heard this many times during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when together with my team, we’ve visited Silicon Valley to validate our long-term strategy. Since we’re not only UX Designers, but also creators of tools for User Experience Designers, this particular declaration made us jump for joy.
Is the future bright for us? It certainly is, but we still need to work hard on the way we act as a community. User Experience Design must show its merits in front of stakeholders and prove its value in financial terms.
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