Argo webinar tags & categories

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Argo webinar tags & categories

  1. 1. Cleaning up your TAGS &CATEGORIES
  2. 2. What does good classification look like?
  3. 3. Megamenus are distinctive, relevant and timely
  4. 4. Topic pages arerobust and useful
  5. 5. Topic indexes featureclear, well-populated topics
  6. 6. Link aggregators are relevant
  7. 7. Coming soon: Related posts
  8. 8. The Classification ContinuumEntity tag Concept tag Subcategory Category Specific Broad + Plentiful + Rare
  9. 9. Entity Concept (tag)A noun with a specific, typically An abstract noun representing physical manifestation. an idea or issue. Bill & Melinda Gates Foundation Foundations Proposition 19 Ballot initiatives Michael Bloomberg 2010 elections Washington Metro Area Transit Authority Public transportation Chinatown Neighborhoods 2010 U.N. AIDS Summit Meetings
  10. 10. SubcategoryA concept that’s too big for its britches. Illegal immigration Ocean acidification Lifelong learning
  11. 11. CategoryOne of 4 or 5 distinct terms that can describe all your posts. Technology Science Politics Economy
  12. 12. The Classification Follies
  13. 13. Duplicative mega-menus
  14. 14. Unhelpful topic indextoo short! that’s the ticket! too long!
  15. 15. Single-use tags
  16. 16. Tags unrelated to your mission
  17. 17. Tag names that lack context
  18. 18. “Meta” tags
  19. 19. Tags that are actually features
  20. 20. How to get there (I) A step-by-step audit
  21. 21. 1. Weed out overlapping tags.
  22. 22. 2. Make your tag names search-friendly. (Advisory Neighborhood Commissions) (2010 New York State Elections) (Immigrations & Customs Enforcement) (Joslin Diabetes Center)
  23. 23. 3. Eliminate weak, thinly- populated tags.
  24. 24. 4. Change overweightconcepts to subcategories.
  25. 25. 5. Improve your mega-menus.
  26. 26. 6. Refresh your Don’t Miss topics weekly.
  27. 27. How to get there (II)Questions to ask for every post
  28. 28. Which categorydoes this match? Tip: Aim for 1 category per post.
  29. 29. Is this tag central to the post? Tip: Users should expect to see the post on the topic page for the tag.
  30. 30. Does Wordpress auto- complete the tag?Tip: If not, you’re creating a new tag. Tread carefully.
  31. 31. If it’s a new tag, is it likely to recur?Tip: If you don’t know, wait. It’s easy to tag old posts.
  32. 32. Do you have more than 6 tags on the post?Tip: Between 2 and 6 is ideal. Fewer’s fine. More? Use your best judgment.
  33. 33. Questions!

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