On October 23rd, 2014, we updated our
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The Classiﬁcation ContinuumEntity tag Concept tag Subcategory Category Speciﬁc Broad + Plentiful + Rare
Entity Concept (tag)A noun with a speciﬁc, typically An abstract noun representing physical manifestation. an idea or issue. Bill & Melinda Gates Foundation Foundations Proposition 19 Ballot initiatives Michael Bloomberg 2010 elections Washington Metro Area Transit Authority Public transportation Chinatown Neighborhoods 2010 U.N. AIDS Summit Meetings
SubcategoryA concept that’s too big for its britches. Illegal immigration Ocean acidiﬁcation Lifelong learning
CategoryOne of 4 or 5 distinct terms that can describe all your posts. Technology Science Politics Economy
The Classiﬁcation Follies
Unhelpful topic indextoo short! that’s the ticket! too long!
Tags unrelated to your mission
Tag names that lack context
Tags that are actually features
How to get there (I) A step-by-step audit
1. Weed out overlapping tags.
2. Make your tag names search-friendly. (Advisory Neighborhood Commissions) (2010 New York State Elections) (Immigrations & Customs Enforcement) (Joslin Diabetes Center)
3. Eliminate weak, thinly- populated tags.
4. Change overweightconcepts to subcategories.
5. Improve your mega-menus.
6. Refresh your Don’t Miss topics weekly.
How to get there (II)Questions to ask for every post
Which categorydoes this match? Tip: Aim for 1 category per post.
Is this tag central to the post? Tip: Users should expect to see the post on the topic page for the tag.
Does Wordpress auto- complete the tag?Tip: If not, you’re creating a new tag. Tread carefully.
If it’s a new tag, is it likely to recur?Tip: If you don’t know, wait. It’s easy to tag old posts.
Do you have more than 6 tags on the post?Tip: Between 2 and 6 is ideal. Fewer’s ﬁne. More? Use your best judgment.