Argo webinar   tags & categories
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Argo webinar tags & categories Presentation Transcript

  • 1. Cleaning up your TAGS &CATEGORIES
  • 2. What does good classification look like?
  • 3. Megamenus are distinctive, relevant and timely
  • 4. Topic pages arerobust and useful
  • 5. Topic indexes featureclear, well-populated topics
  • 6. Link aggregators are relevant
  • 7. Coming soon: Related posts
  • 8. The Classification ContinuumEntity tag Concept tag Subcategory Category Specific Broad + Plentiful + Rare
  • 9. Entity Concept (tag)A noun with a specific, typically An abstract noun representing physical manifestation. an idea or issue. Bill & Melinda Gates Foundation Foundations Proposition 19 Ballot initiatives Michael Bloomberg 2010 elections Washington Metro Area Transit Authority Public transportation Chinatown Neighborhoods 2010 U.N. AIDS Summit Meetings
  • 10. SubcategoryA concept that’s too big for its britches. Illegal immigration Ocean acidification Lifelong learning
  • 11. CategoryOne of 4 or 5 distinct terms that can describe all your posts. Technology Science Politics Economy
  • 12. The Classification Follies
  • 13. Duplicative mega-menus
  • 14. Unhelpful topic indextoo short! that’s the ticket! too long!
  • 15. Single-use tags
  • 16. Tags unrelated to your mission
  • 17. Tag names that lack context
  • 18. “Meta” tags
  • 19. Tags that are actually features
  • 20. How to get there (I) A step-by-step audit
  • 21. 1. Weed out overlapping tags.
  • 22. 2. Make your tag names search-friendly. (Advisory Neighborhood Commissions) (2010 New York State Elections) (Immigrations & Customs Enforcement) (Joslin Diabetes Center)
  • 23. 3. Eliminate weak, thinly- populated tags.
  • 24. 4. Change overweightconcepts to subcategories.
  • 25. 5. Improve your mega-menus.
  • 26. 6. Refresh your Don’t Miss topics weekly.
  • 27. How to get there (II)Questions to ask for every post
  • 28. Which categorydoes this match? Tip: Aim for 1 category per post.
  • 29. Is this tag central to the post? Tip: Users should expect to see the post on the topic page for the tag.
  • 30. Does Wordpress auto- complete the tag?Tip: If not, you’re creating a new tag. Tread carefully.
  • 31. If it’s a new tag, is it likely to recur?Tip: If you don’t know, wait. It’s easy to tag old posts.
  • 32. Do you have more than 6 tags on the post?Tip: Between 2 and 6 is ideal. Fewer’s fine. More? Use your best judgment.
  • 33. Questions!