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Sorting Out Social Classification Tagging and Folksonomies in Practice Gene Smith Access 2005 October 17, 2005
About Me <ul><li>Principal, nForm User Experience Consulting </li></ul><ul><li>Information Architect </li></ul><ul><ul><li...
 
 
 
 
 
 
 
 
Tags & Tagging <ul><li>Tags </li></ul><ul><li>User-added descriptive metadata </li></ul><ul><li>Tagging </li></ul><ul><li>...
Some Examples Social Bookmarking Media Sharing Weblogs Other
<ul><li>“ Folksonomy  is a neologism for a practice of collaborative categorization using simple tags.”  </li></ul><ul><li...
<ul><li>“ Folksonomy  is a neologism for a practice of  collaborative categorization  using  simple tags .”  </li></ul><ul...
Collaborative Categorization <ul><li>Tags are shared </li></ul><ul><li>Feedback loop </li></ul>
Simple Tags <ul><li>Flat namespace </li></ul><ul><li>No hierarchy </li></ul><ul><li>Simple interface (text box) </li></ul>...
 
Kinds of Folksonomy <ul><li>Broad </li></ul><ul><ul><li>Many users tag one resource </li></ul></ul><ul><ul><li>Examples: <...
 
 
<ul><li>“ The old way creates a tree. The new rakes leaves together.” </li></ul><ul><li>- David Weinberger </li></ul>
<ul><li>“ Folksonomies …  don't support searching  and other types of browsing  nearly as well  as tags from  controlled v...
<ul><li>“ Folksonomies …  don't support searching  and other types of browsing  nearly as well  as tags from  controlled v...
<ul><li>“ It’s just as problematic to ignore the compelling social, cultural, and academic arguments  against   lowest-com...
<ul><li>“ It’s just as problematic to ignore the compelling social, cultural, and academic arguments  against   lowest-com...
 
Ontology is Overrated <ul><li>Classification of the web has failed </li></ul><ul><li>Classification itself is filled with ...
Two core questions <ul><li>What’s a sustainable way to classify the big messy web? </li></ul><ul><li>Can a loosely organiz...
 
<ul><li>“Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because  other p...
<ul><li>“ Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because  other ...
<ul><li>“ Tagging bulldozes the cost of classification and piles it onto the price of discovery.” </li></ul><ul><ul><li>Ia...
The Big Messy Web
The Big Messy Web <ul><li>Ecosystem of Discovery </li></ul><ul><ul><li>Email, Blogs, Search, News, Tags </li></ul></ul><ul...
Problems with Tagging <ul><li>Findability </li></ul><ul><li>Collection Management </li></ul><ul><li>Accuracy </li></ul><ul...
Benefits of Tagging <ul><li>Increased re-findability </li></ul><ul><li>User engagement & investment </li></ul><ul><li>Soci...
The Green Pages <ul><li>Expertise Directory </li></ul><ul><li>Intranet Application </li></ul><ul><ul><li>Name </li></ul></...
Features <ul><li>Synonyms </li></ul><ul><ul><li>Basic authority file  </li></ul></ul><ul><ul><li>“ Tagging tags” </li></ul...
What tagging means <ul><li>“ I am describing my skills” </li></ul><ul><li>“ I share skills with others in my business unit...
Authority, Accuracy and Trust <ul><li>“ Knowledge is messy” </li></ul><ul><li>“ There’s duplication/overlap in the skills ...
Approaches to managing tag sets <ul><li>Capture, contain, cleanse </li></ul><ul><ul><li>Sacrifice agility in the long-term...
 
 
 
Summary <ul><li>Tagging is augmentation </li></ul><ul><ul><li>Re-findability, user engagement </li></ul></ul><ul><li>Taggi...
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Access 2005 Tagging

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Access 2005 Tagging

  1. 1. Sorting Out Social Classification Tagging and Folksonomies in Practice Gene Smith Access 2005 October 17, 2005
  2. 2. About Me <ul><li>Principal, nForm User Experience Consulting </li></ul><ul><li>Information Architect </li></ul><ul><ul><li>Founding member of the Information Architecture Institute </li></ul></ul><ul><ul><li>Advisory board </li></ul></ul><ul><ul><li>Folksonomies Panel, IA Summit 2005 </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>http://atomiq.org </li></ul></ul><ul><ul><li>http://tagsonomy.com </li></ul></ul>
  3. 11. Tags & Tagging <ul><li>Tags </li></ul><ul><li>User-added descriptive metadata </li></ul><ul><li>Tagging </li></ul><ul><li>The practice of </li></ul><ul><ul><li>users adding descriptive metadata to resources </li></ul></ul><ul><ul><li>allowing users to add and share their own descriptive metadata </li></ul></ul>
  4. 12. Some Examples Social Bookmarking Media Sharing Weblogs Other
  5. 13. <ul><li>“ Folksonomy is a neologism for a practice of collaborative categorization using simple tags.” </li></ul><ul><li>- Wikipedia </li></ul><ul><li>http://en.wikipedia.org/wiki/Folksonomy </li></ul>
  6. 14. <ul><li>“ Folksonomy is a neologism for a practice of collaborative categorization using simple tags .” </li></ul><ul><li>- Wikipedia </li></ul><ul><li>http://en.wikipedia.org/wiki/Folksonomy </li></ul>
  7. 15. Collaborative Categorization <ul><li>Tags are shared </li></ul><ul><li>Feedback loop </li></ul>
  8. 16. Simple Tags <ul><li>Flat namespace </li></ul><ul><li>No hierarchy </li></ul><ul><li>Simple interface (text box) </li></ul><ul><li>WordsSmashedTogether </li></ul><ul><ul><li>“ sometaithurts” </li></ul></ul>
  9. 18. Kinds of Folksonomy <ul><li>Broad </li></ul><ul><ul><li>Many users tag one resource </li></ul></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><li>Del.icio.us, Furl, Digg </li></ul></ul><ul><li>Narrow </li></ul><ul><ul><li>Few users tag one resource </li></ul></ul><ul><li>Examples: </li></ul><ul><li>Flickr, Technorati </li></ul>
  10. 21. <ul><li>“ The old way creates a tree. The new rakes leaves together.” </li></ul><ul><li>- David Weinberger </li></ul>
  11. 22. <ul><li>“ Folksonomies … don't support searching and other types of browsing nearly as well as tags from controlled vocabularies applied by professionals .” </li></ul><ul><li>- Lou Rosenfeld </li></ul><ul><li>“ Building, maintaining, and enforcing a controlled vocabulary is, relative to folksonomies, enormously expensive … </li></ul><ul><li>- Clay Shirky </li></ul>
  12. 23. <ul><li>“ Folksonomies … don't support searching and other types of browsing nearly as well as tags from controlled vocabularies applied by professionals .” </li></ul><ul><li>- Lou Rosenfeld </li></ul><ul><li>“ Building, maintaining, and enforcing a controlled vocabulary is, relative to folksonomies, enormously expensive … </li></ul><ul><li>- Clay Shirky </li></ul>
  13. 24. <ul><li>“ It’s just as problematic to ignore the compelling social, cultural, and academic arguments against lowest-common-denominator classification … </li></ul><ul><li>- Liz Lawley </li></ul><ul><li>“ The mass amateurization of publishing means the mass amateurization of cataloging is a forced move.” </li></ul><ul><li>- Clay Shirky </li></ul>
  14. 25. <ul><li>“ It’s just as problematic to ignore the compelling social, cultural, and academic arguments against lowest-common-denominator classification … </li></ul><ul><li>- Liz Lawley </li></ul><ul><li>“ The mass amateurization of publishing means the mass amateurization of cataloging is a forced move.” </li></ul><ul><li>- Clay Shirky </li></ul>
  15. 27. Ontology is Overrated <ul><li>Classification of the web has failed </li></ul><ul><li>Classification itself is filled with bias and error </li></ul><ul><li>Tagging is the solution </li></ul><ul><li>http://www.shirky.com/writings/ontology_overrated.html </li></ul>
  16. 28. Two core questions <ul><li>What’s a sustainable way to classify the big messy web? </li></ul><ul><li>Can a loosely organized network of individuals categorizing things for their own interest succeed where the librarians failed? </li></ul>
  17. 30. <ul><li>“Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because other people would do it for you .” </li></ul>
  18. 31. <ul><li>“ Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because other people would do it for you .” </li></ul><ul><li>Would they? Would you want them to? </li></ul>
  19. 32. <ul><li>“ Tagging bulldozes the cost of classification and piles it onto the price of discovery.” </li></ul><ul><ul><li>Ian Davis </li></ul></ul>
  20. 33. The Big Messy Web
  21. 34. The Big Messy Web <ul><li>Ecosystem of Discovery </li></ul><ul><ul><li>Email, Blogs, Search, News, Tags </li></ul></ul><ul><li>Constrained Domain </li></ul><ul><ul><li>Security, privacy, content, community </li></ul></ul><ul><li>Big Messy Web </li></ul><ul><ul><li>Pockets of local structure </li></ul></ul>
  22. 35. Problems with Tagging <ul><li>Findability </li></ul><ul><li>Collection Management </li></ul><ul><li>Accuracy </li></ul><ul><li>Scalability </li></ul>
  23. 36. Benefits of Tagging <ul><li>Increased re-findability </li></ul><ul><li>User engagement & investment </li></ul><ul><li>Social interaction & community </li></ul><ul><li>Ad hoc user research </li></ul><ul><li>More metadata! </li></ul>
  24. 37. The Green Pages <ul><li>Expertise Directory </li></ul><ul><li>Intranet Application </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Business contact information </li></ul></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Responsibilities </li></ul></ul>
  25. 38. Features <ul><li>Synonyms </li></ul><ul><ul><li>Basic authority file </li></ul></ul><ul><ul><li>“ Tagging tags” </li></ul></ul><ul><ul><li>Adding descriptions </li></ul></ul><ul><li>Suggestions </li></ul><ul><ul><li>Google Suggest * Flickr </li></ul></ul>
  26. 39. What tagging means <ul><li>“ I am describing my skills” </li></ul><ul><li>“ I share skills with others in my business unit” </li></ul><ul><li>“ I am describing the skills of my business unit” </li></ul><ul><li>“ All/some/few of my skills are relevant” </li></ul>
  27. 40. Authority, Accuracy and Trust <ul><li>“ Knowledge is messy” </li></ul><ul><li>“ There’s duplication/overlap in the skills list” </li></ul><ul><li>“ Can we group different kinds of skills?” </li></ul><ul><li>“ How do you know someone has that skill?” </li></ul><ul><li>“ How do you validate skills?” </li></ul><ul><li>“ Are there liability issues?” </li></ul>
  28. 41. Approaches to managing tag sets <ul><li>Capture, contain, cleanse </li></ul><ul><ul><li>Sacrifice agility in the long-term </li></ul></ul><ul><li>Semi-professionalization </li></ul><ul><ul><li>Give engaged taggers tools to help manage the tag cloud </li></ul></ul><ul><li>Algorithms </li></ul><ul><ul><li>Scalable </li></ul></ul>
  29. 45. Summary <ul><li>Tagging is augmentation </li></ul><ul><ul><li>Re-findability, user engagement </li></ul></ul><ul><li>Tagging is an immature tool </li></ul><ul><li>Consider the ecosystem of discovery </li></ul><ul><ul><li>Search, taxonomies & tags playing together </li></ul></ul>

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