MTagger Integrating Social Bookmarking into Library Content  Ken Varnum Web Systems Manager University of Michigan Library...
Introduction
A Brief History of  Social Bookmarking <ul><li>Late 1990s – lots of small networked bookmark services (links in the protoc...
Tagging Moves Into Mainstream <ul><li>Facebook </li></ul><ul><li>Technorati </li></ul><ul><li>Flickr </li></ul><ul><li>Ama...
Why? <ul><li>Seems that everyone feels the need to categorize & organize (not just us librarians!) </li></ul><ul><li>Tool ...
Tagging at MLibrary <ul><li>Enhance findability of objects </li></ul><ul><li>Enable future researchers to follow existing ...
Tagging Goodness is Baked Right In <ul><li>Web site </li></ul><ul><li>Catalog </li></ul><ul><li>Digital images </li></ul><...
 
 
 
 
Usage vs. Expectations <ul><li>Enhance findability of objects </li></ul><ul><li>Enable future researchers to follow existi...
Usage <ul><li>As of 11/04/09 </li></ul><ul><li>2395 total users (1015 active) </li></ul><ul><li>5033 tags (4145 unique) </...
I Tried It, But I Didn’t Inhale <ul><li>Majority of taggers tag one item. Once. </li></ul><ul><li>Faculty, staff, students...
A Note on Privacy <ul><li>Tagging tied to U-M single sign-on (uniqname); guest accounts welcome </li></ul><ul><li>Accounta...
Usability Study  <ul><li>Conducted over four months in summer 2008 </li></ul><ul><li>Two students at U-M School of Informa...
Usability: Interface Problems
Usability: Interface Problems
Usability: Purpose of Tagging <ul><li>Unclear to users </li></ul><ul><li>Personal motivations are stronger than social mot...
Usability Recommendations <ul><li>Tag cloud display on pages </li></ul><ul><li>Tag cloud display in MTagger </li></ul><ul>...
Lessons Learned <ul><li>Motivations </li></ul><ul><li>Outcomes  </li></ul><ul><li>Enable personal reference library </li><...
Motivations <ul><li>To find things again </li></ul><ul><li>To pull together research </li></ul><ul><li>To share with other...
Outcomes <ul><li>Easier sharing: </li></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Tagged items </li></ul></ul><ul><ul...
Personal Reference Library <ul><li>Tagging is less a goal than a byproduct </li></ul><ul><li>Be more like Zotero, CiteULik...
Context is King <ul><li>A tagged item shouldn’t wander the wilderness </li></ul><ul><li>What’s related?  </li></ul><ul><li...
In a Broader Context <ul><li>There’s an RLG group devoted to social media </li></ul><ul><li>A survey is underway at Survey...
Some Observations <ul><li>Great variety of sites – many new </li></ul><ul><li>Success tied to objective and audience, not ...
Some More Observations <ul><li>Few sites use ranking, filtering mechanisms, use patterns to guide visitors </li></ul><ul><...
Why Contribute? (Prelim) <ul><li>Tie-in to community of fellow enthusiasts </li></ul><ul><li>Ongoing conversation from own...
MTagger’s Goals Today <ul><li>Put tagging in the flow </li></ul><ul><li>Put emphasis on the patron </li></ul><ul><li>Taggi...
 
Bigger Picture <ul><li>Benefit to scale (delicious, flickr) </li></ul><ul><li>Benefit to academic (“serious”) focus </li><...
Open APIs <ul><li>Programmatically query for an item/user/tag, find out what associated elements are </li></ul><ul><li>Use...
Open Code <ul><li>Current MTagger is Available </li></ul><ul><li>Contact me for link </li></ul><ul><li>Future code will al...
Open Tagging <ul><li>We would be happy to explore building social bookmarking into other library sites using our code; cod...
Concluding Thoughts <ul><li>Social Bookmarking is a social phenomenon </li></ul><ul><li>Has a clear motivation for the tag...
Thank You <ul><li>Email:  [email_address] </li></ul><ul><li>Twitter:  @varnum </li></ul><ul><li>RSS4Lib (blog):  http://ww...
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Integrating Social Bookmarking into Library Content

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The University of Michigan library launched MTagger, a social bookmarking tool, in the winter of 2008. MTagger allows users to tag webpage on the library site, catalog records, or digital images, or anywhere else. MTagger is deeply integrated into our VuFind experimental catalog (launched February 2009), providing the mechanism for users to select and sort their “Favorites.” It is also part of our new Drupal web site (launched August 2009). MTagger preserves the concept of “collections” and enables a faceted approach for users to narrow search results. The tool was intended to enhance findability across collections and to expose “hidden” collections. Learn about the library’s original design, how we conducted usability testing, what we found, and how we changed the application in response.

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  • thanq its very good and useful to me in thinking about development comes along with think of in which.... very nice function.... tanq for this.....
    Sharika
    http://financeadded.com http://traveltreble.com
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Integrating Social Bookmarking into Library Content

  1. 1. MTagger Integrating Social Bookmarking into Library Content Ken Varnum Web Systems Manager University of Michigan Library Michigan Library Association 2009
  2. 2. Introduction
  3. 3. A Brief History of Social Bookmarking <ul><li>Late 1990s – lots of small networked bookmark services (links in the protocloud) </li></ul><ul><li>Early 2000s saw Del.icio.us come into being </li></ul><ul><ul><li>Added tagging to online bookmarks </li></ul></ul><ul><ul><li>Coined term “Social Bookmarking ” </li></ul></ul><ul><ul><li>Gained millions of users, eventually sold to Yahoo! </li></ul></ul>
  4. 4. Tagging Moves Into Mainstream <ul><li>Facebook </li></ul><ul><li>Technorati </li></ul><ul><li>Flickr </li></ul><ul><li>Amazon </li></ul><ul><li>Twitter (#mla2009) </li></ul><ul><li>Etc., etc., etc. </li></ul>
  5. 5. Why? <ul><li>Seems that everyone feels the need to categorize & organize (not just us librarians!) </li></ul><ul><li>Tool for us to share our knowledge, expertise, opinion </li></ul><ul><li>Leave tracks for the future – Kilroy Was Here </li></ul>
  6. 6. Tagging at MLibrary <ul><li>Enhance findability of objects </li></ul><ul><li>Enable future researchers to follow existing paths </li></ul><ul><li>Generate source of improved metadata </li></ul><ul><li>Let our patrons find things a second time </li></ul>
  7. 7. Tagging Goodness is Baked Right In <ul><li>Web site </li></ul><ul><li>Catalog </li></ul><ul><li>Digital images </li></ul><ul><li>Digital publications </li></ul><ul><li>Bookmarklet for everything else </li></ul>
  8. 12. Usage vs. Expectations <ul><li>Enhance findability of objects </li></ul><ul><li>Enable future researchers to follow existing paths </li></ul><ul><li>Generate source of improved metadata </li></ul><ul><li>Let our patrons find things a second time </li></ul>
  9. 13. Usage <ul><li>As of 11/04/09 </li></ul><ul><li>2395 total users (1015 active) </li></ul><ul><li>5033 tags (4145 unique) </li></ul><ul><li>11552 items tagged </li></ul>
  10. 14. I Tried It, But I Didn’t Inhale <ul><li>Majority of taggers tag one item. Once. </li></ul><ul><li>Faculty, staff, students </li></ul><ul><li>Not as broadly / deeply as we’d like </li></ul><ul><ul><li>Most items tagged by one person </li></ul></ul><ul><ul><li>Most items tagged with a single tag </li></ul></ul>
  11. 15. A Note on Privacy <ul><li>Tagging tied to U-M single sign-on (uniqname); guest accounts welcome </li></ul><ul><li>Accountability & public face </li></ul><ul><li>Balance of anonymity and sharing </li></ul><ul><li>Most feedback on this issue from a single source </li></ul>
  12. 16. Usability Study <ul><li>Conducted over four months in summer 2008 </li></ul><ul><li>Two students at U-M School of Information </li></ul><ul><li>Librarians on steering committee </li></ul><ul><li>Heuristic evaluation </li></ul><ul><li>In-depth user interviews </li></ul>
  13. 17. Usability: Interface Problems
  14. 18. Usability: Interface Problems
  15. 19. Usability: Purpose of Tagging <ul><li>Unclear to users </li></ul><ul><li>Personal motivations are stronger than social motivations </li></ul><ul><li>“What’s in it for me” not apparent </li></ul><ul><li>Tagging is a &quot;Librarian&quot; thing </li></ul>
  16. 20. Usability Recommendations <ul><li>Tag cloud display on pages </li></ul><ul><li>Tag cloud display in MTagger </li></ul><ul><li>Preference for tag display alongside traditional search results </li></ul><ul><li>Handling of “collections” </li></ul><ul><li>Workflow </li></ul>
  17. 21. Lessons Learned <ul><li>Motivations </li></ul><ul><li>Outcomes </li></ul><ul><li>Enable personal reference library </li></ul><ul><li>Contextualize the material </li></ul>
  18. 22. Motivations <ul><li>To find things again </li></ul><ul><li>To pull together research </li></ul><ul><li>To share with others </li></ul>
  19. 23. Outcomes <ul><li>Easier sharing: </li></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Tagged items </li></ul></ul><ul><ul><li>User lists </li></ul></ul><ul><li>Publish to other social networking tools </li></ul>
  20. 24. Personal Reference Library <ul><li>Tagging is less a goal than a byproduct </li></ul><ul><li>Be more like Zotero, CiteULike, </li></ul><ul><li>Reinvention of ‘My Library’ </li></ul>
  21. 25. Context is King <ul><li>A tagged item shouldn’t wander the wilderness </li></ul><ul><li>What’s related? </li></ul><ul><li>How can I use it? </li></ul>
  22. 26. In a Broader Context <ul><li>There’s an RLG group devoted to social media </li></ul><ul><li>A survey is underway at Survey Monkey: http://bit.ly/4xN52Z </li></ul><ul><li>A few findings from our analysis – courtesy of Karen Smith-Yoshimura at RLG </li></ul>
  23. 27. Some Observations <ul><li>Great variety of sites – many new </li></ul><ul><li>Success tied to objective and audience, not necessarily traffic </li></ul><ul><li>Value in leveraging “sense of community” </li></ul><ul><li>Some sites heavily moderated, others not at all </li></ul><ul><li>Strict credentialing limits effectiveness </li></ul><ul><li>Lots of features of little value if not used and require more documentation, overhead </li></ul>Courtesy Karen Smith-Yoshimura, RLG
  24. 28. Some More Observations <ul><li>Few sites use ranking, filtering mechanisms, use patterns to guide visitors </li></ul><ul><li>Institution-specific sites have fewer contributions than aggregate sites </li></ul><ul><li>Tags contributed on network-level of more value </li></ul><ul><li>Tagging is most useful when there is no existing metadata (e.g. photos, videos, audio) </li></ul><ul><li>Need “critical mass” and “sense of community” (existing or created) </li></ul>Courtesy Karen Smith-Yoshimura, RLG
  25. 29. Why Contribute? (Prelim) <ul><li>Tie-in to community of fellow enthusiasts </li></ul><ul><li>Ongoing conversation from own lives </li></ul><ul><li>Pragmatic </li></ul><ul><li>Feeling of contributing to the “brand” of the institution or community </li></ul><ul><li>Enhance own reputation </li></ul>Courtesy Karen Smith-Yoshimura, RLG
  26. 30. MTagger’s Goals Today <ul><li>Put tagging in the flow </li></ul><ul><li>Put emphasis on the patron </li></ul><ul><li>Tagging as background activity; saving as foreground </li></ul><ul><li>Improve the interface for secondary discovery </li></ul><ul><li>Mirlyn (catalog) is model </li></ul>
  27. 32. Bigger Picture <ul><li>Benefit to scale (delicious, flickr) </li></ul><ul><li>Benefit to academic (“serious”) focus </li></ul><ul><li>Mechanism needed for sharing tags across libraries </li></ul>
  28. 33. Open APIs <ul><li>Programmatically query for an item/user/tag, find out what associated elements are </li></ul><ul><li>Uses include research guides, current awareness </li></ul><ul><li>Are we already pulling old Mirlyn items into Vufind Mirlyn via MTagger? </li></ul>
  29. 34. Open Code <ul><li>Current MTagger is Available </li></ul><ul><li>Contact me for link </li></ul><ul><li>Future code will also be available </li></ul>
  30. 35. Open Tagging <ul><li>We would be happy to explore building social bookmarking into other library sites using our code; code is available. </li></ul><ul><li>The more the merrier </li></ul><ul><li>Want to tag in our pool? </li></ul><ul><li>Contact me </li></ul>
  31. 36. Concluding Thoughts <ul><li>Social Bookmarking is a social phenomenon </li></ul><ul><li>Has a clear motivation for the tagger – find my stuff again </li></ul><ul><li>Connect that motivation to the library patron </li></ul><ul><li>Research trails will follow </li></ul>
  32. 37. Thank You <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @varnum </li></ul><ul><li>RSS4Lib (blog): http://www.rss4lib.com/ </li></ul><ul><li>Slides: http://www.slideshare.net/KenVarnum </li></ul><ul><li>MTagger: http://www.lib.umich.edu/mtagger/ </li></ul>

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