SlideShare a Scribd company logo
1 of 27
It’s all about value Measurement in a user generated world
DEAN MCROBIE ,[object Object]
HOW BEST TO UTILIZE AND MEASURE USER GENERATED CONTENT?
[object Object]
How much is this worth to Nike?
[object Object]
What is value?
[object Object]
to the brands partners?
to the creator?
to show off?
trying to connect?
to send a message?
ASK!
YOU HAVE TO LISTEN
3MM FRIENDS IN ONE MONTH!
POTENTIAL LOSS OF $1.38MM WORTH OF FRIENDS
MEASUREMENT ≠ INSIGHT
IQ ≠ EQ
EQ = IQ
INSIGHT    MEASUREMENT
americascheer.com Rich media OLA & search TV Event @ The Rock PR Mobile Tour Retail Times Square
WHAT ABOUT LONG TERM VALUE?
EQ = IQ
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Viewers also liked (19)

C2 tourist motivations
C2 tourist motivationsC2 tourist motivations
C2 tourist motivations
 
values and ethical behavior in asian countries
values and ethical behavior in asian countriesvalues and ethical behavior in asian countries
values and ethical behavior in asian countries
 
Ob 4
Ob 4Ob 4
Ob 4
 
Assessment of values ppt
Assessment of values pptAssessment of values ppt
Assessment of values ppt
 
4. typologies of culture
4. typologies of culture4. typologies of culture
4. typologies of culture
 
8 2 พฤติกรรมนักท่องเที่ยว
8 2 พฤติกรรมนักท่องเที่ยว 8 2 พฤติกรรมนักท่องเที่ยว
8 2 พฤติกรรมนักท่องเที่ยว
 
Tourist Behavior
Tourist BehaviorTourist Behavior
Tourist Behavior
 
Measuring values and attitudes- Assessment 2
Measuring  values and attitudes- Assessment 2Measuring  values and attitudes- Assessment 2
Measuring values and attitudes- Assessment 2
 
Tourist behaviour, unit 2
Tourist behaviour, unit 2Tourist behaviour, unit 2
Tourist behaviour, unit 2
 
Chapter 12 Influence Of Culture On Consumer Behavior
Chapter 12 Influence Of Culture On Consumer BehaviorChapter 12 Influence Of Culture On Consumer Behavior
Chapter 12 Influence Of Culture On Consumer Behavior
 
Cross Culture – East & West
Cross Culture – East & WestCross Culture – East & West
Cross Culture – East & West
 
Values
ValuesValues
Values
 
Attitudes and values
Attitudes and valuesAttitudes and values
Attitudes and values
 
Cross cultural management
Cross cultural managementCross cultural management
Cross cultural management
 
Importance of values
Importance of valuesImportance of values
Importance of values
 
Values ppt
Values pptValues ppt
Values ppt
 
Tourist Behavior
Tourist BehaviorTourist Behavior
Tourist Behavior
 
Human values & professional ethics
Human values & professional ethicsHuman values & professional ethics
Human values & professional ethics
 
Tourism in India (ppt)
Tourism in India (ppt)Tourism in India (ppt)
Tourism in India (ppt)
 

Similar to Its All About Value

Federated Media Spotlight
Federated Media SpotlightFederated Media Spotlight
Federated Media SpotlightDM2EVENTS
 
Twitter Changes Everything
Twitter Changes EverythingTwitter Changes Everything
Twitter Changes EverythingGravity Summit
 
Winning Websites NAMP 2013
Winning Websites NAMP 2013Winning Websites NAMP 2013
Winning Websites NAMP 2013Ceci Dadisman
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
 
Rachel Happe - How To Drive Even More Engagement.
Rachel Happe - How To Drive Even More Engagement. Rachel Happe - How To Drive Even More Engagement.
Rachel Happe - How To Drive Even More Engagement. FeverBee Limited
 
Leveraging Social Media Marketing Trends in the Apartment Industry
Leveraging Social Media Marketing Trends in the Apartment Industry  Leveraging Social Media Marketing Trends in the Apartment Industry
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
 
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
 
Fan Engagement: The Why and the How.
Fan Engagement: The Why and the How.Fan Engagement: The Why and the How.
Fan Engagement: The Why and the How.Suzy Mae
 
Social Networking In Extension
Social Networking In ExtensionSocial Networking In Extension
Social Networking In ExtensionDwayne Hunter
 
Using Analytics to Guide Your Museum Strategies
Using Analytics to Guide Your Museum StrategiesUsing Analytics to Guide Your Museum Strategies
Using Analytics to Guide Your Museum StrategiesWest Muse
 
2019 FIRST in Texas: Social Media and Your Robotics Team
2019  FIRST in Texas: Social Media and Your Robotics Team2019  FIRST in Texas: Social Media and Your Robotics Team
2019 FIRST in Texas: Social Media and Your Robotics TeamFIRST in Texas
 
Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013Pod Legal
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNFAyelet Baron
 
Social Media Case Studies Compilation #1 - 110210
Social Media Case Studies Compilation #1 - 110210Social Media Case Studies Compilation #1 - 110210
Social Media Case Studies Compilation #1 - 110210FullsourceWP
 
PeopleBrowsr Summary Deck
PeopleBrowsr Summary DeckPeopleBrowsr Summary Deck
PeopleBrowsr Summary DeckPeopleBrowsr
 
Social Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsSocial Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsOur Kids Media
 

Similar to Its All About Value (20)

Federated Media Spotlight
Federated Media SpotlightFederated Media Spotlight
Federated Media Spotlight
 
Twitter Changes Everything
Twitter Changes EverythingTwitter Changes Everything
Twitter Changes Everything
 
Digital Strategy Master Class - Jordan Markowski, Edelman
Digital Strategy Master Class - Jordan Markowski, EdelmanDigital Strategy Master Class - Jordan Markowski, Edelman
Digital Strategy Master Class - Jordan Markowski, Edelman
 
Winning Websites NAMP 2013
Winning Websites NAMP 2013Winning Websites NAMP 2013
Winning Websites NAMP 2013
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
 
Social media in 2010 and 2011
Social media in 2010 and 2011Social media in 2010 and 2011
Social media in 2010 and 2011
 
Rachel Happe - How To Drive Even More Engagement.
Rachel Happe - How To Drive Even More Engagement. Rachel Happe - How To Drive Even More Engagement.
Rachel Happe - How To Drive Even More Engagement.
 
Leveraging Social Media Marketing Trends in the Apartment Industry
Leveraging Social Media Marketing Trends in the Apartment Industry  Leveraging Social Media Marketing Trends in the Apartment Industry
Leveraging Social Media Marketing Trends in the Apartment Industry
 
Social media 101 (English)
Social media 101 (English)Social media 101 (English)
Social media 101 (English)
 
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...
 
LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social Media
 
Fan Engagement: The Why and the How.
Fan Engagement: The Why and the How.Fan Engagement: The Why and the How.
Fan Engagement: The Why and the How.
 
Social Networking In Extension
Social Networking In ExtensionSocial Networking In Extension
Social Networking In Extension
 
Using Analytics to Guide Your Museum Strategies
Using Analytics to Guide Your Museum StrategiesUsing Analytics to Guide Your Museum Strategies
Using Analytics to Guide Your Museum Strategies
 
2019 FIRST in Texas: Social Media and Your Robotics Team
2019  FIRST in Texas: Social Media and Your Robotics Team2019  FIRST in Texas: Social Media and Your Robotics Team
2019 FIRST in Texas: Social Media and Your Robotics Team
 
Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013Ggd sm-group-presentation-2013
Ggd sm-group-presentation-2013
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNF
 
Social Media Case Studies Compilation #1 - 110210
Social Media Case Studies Compilation #1 - 110210Social Media Case Studies Compilation #1 - 110210
Social Media Case Studies Compilation #1 - 110210
 
PeopleBrowsr Summary Deck
PeopleBrowsr Summary DeckPeopleBrowsr Summary Deck
PeopleBrowsr Summary Deck
 
Social Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsSocial Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer Camps
 

Recently uploaded

SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...Pooja Nehwal
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...nirzagarg
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...home
 
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedDelhi Call girls
 
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...amitlee9823
 
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️Delhi Call girls
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...Call Girls in Nagpur High Profile
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introductionsivagami49
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...amitlee9823
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyNitya salvi
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfamanda2495
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneLukeKholes
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja Nehwal
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfParomita Roy
 

Recently uploaded (20)

SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Th...
 
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard  ...
Anamika Escorts Service Darbhanga ❣️ 7014168258 ❣️ High Cost Unlimited Hard ...
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
Call Girls Basavanagudi Just Call 👗 7737669865 👗 Top Class Call Girl Service ...
 
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
call girls in Vaishali (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝✔️✔️
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 

Its All About Value