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Empowering Travel Professionals Marketing via Smart Phone! Virtuoso Travel Week Presentation

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Title: iPhoneOlogy: How to document and create beautiful in real-time content via your smartphone!

Description:
“3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” - Eventbrite
A picture has always been worth a thousand words and in 2018 capturing that experience in real-time at the right time is the key to standing out from the noise and telling compelling stories. Thankfully you already have all the technology you need to make that happen in your pocket. The smartphone has drastically transformed how we convey experiences online but just because everyone has a smartphone doesn’t mean everyone knows how to capture moments, edit them and post them.
During this session you’ll learn:
Tips and tricks for maximizing the settings of your smartphone
The unique photo features available on Facebook, Instagram, Twitter and Linkedin.
The best apps and additional gear to add to your smartphone when traveling
The difference between documenting and creating content and why that matters
Value of real and raw vs polished and produced

Published in: Travel
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Empowering Travel Professionals Marketing via Smart Phone! Virtuoso Travel Week Presentation

  1. 1. brian@iSocialFanz.com @iSocialFanz www.isocialfanz.com
  2. 2. @
  3. 3. 3 out of 4 Millennials would choose to spend their money on an EXPERIENCE rather than buying something desirable. Via Eventbrite: The Experience Movement: Research Report
  4. 4. On-demand
  5. 5. Future of Marketing is Relatability
  6. 6. Document vs Create www.isocialfanz.com/thinklikeafan-gear/
  7. 7. Raw & Real vs Polished & Produced
  8. 8. People - Places - Products - Experiences ACCESS Provide
  9. 9. ACCESS
  10. 10. Documenting Participating Streaming New Reality Dreaming
  11. 11. Participatory Content Talk with the community & include them in the content!
  12. 12. Social Video YouTube Facebook Twitter Instagram IGTV Linkedin Vimeo
  13. 13. Storytelling Video Snapchat Instagram Stories Facebook Stories WhatsApp WeChat
  14. 14. Live Video Facebook Live Periscope Instagram Live YouTube Live
  15. 15. Field Of Dreams Marketing Is Over Document Experiences & Up-Cycle Content
  16. 16. Horizontal vs Vertical Video The Great Debate
  17. 17. Instagram / IGTV
  18. 18. Twitter
  19. 19. LinkedIn Video
  20. 20. SmartPhone Hacks • Timer is your friend • Use Burst Mode • Leverage Live Photos • Use focus • Portrait Mode • “Rule of Thirds” - Turn on grid in settings • Mobile = Be Mobile • Use HDR for backlit subjects
  21. 21. Gear • Table Tripod • Mount • Lens • Audio
  22. 22. K.I.S.S. Editing iMovie Camtasia Final Cut Pro Adobe Premier
  23. 23. Photo Mobile Apps • Adobe Lightroom • Snapseed • VSCO • Camera+ • Enlight

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