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Interpretive Sign
 Design Project
    Malia Shoji
Interpretive Sign Goal
           Goal
The over all goal for this
interpretive sign is to generate
awareness so that there would be an
increase in CASA volunteers.

A sub-goal would be for those who
weren’t able to volunteer to donate
to the CASA organization.
Interpretive Sing Audience
         Audience
The audience for this interpretive
sign consists of all community
members in Salem/Marion County.

The sub-audiences within the
Salem/Marion County Community
would consists of those interested in
philanthropy, volunteering, retired
teachers or anyone who enjoys
helping young children.
Interpretive Sign Message
         Message
The overall message for this
interpretive sign is:

“Not everyone can be a foster parent
or adopt a foster child but anyone
can provide support and guidance to
a foster child.”
1st design
Changes




One change was to create           I also wanted to better utilize the
unity between the two              white space on the poster as well
pictures, even though they         as draw the reader’s eyes to
are showing two different          specific areas on the poster for a
scenarios.                         dramatic effect.
2nd Design
Changes
                                            Odd numbers for photos creates
                                            better alignment and visual ease so
                                            I’ve chosen to use the more
                                            dramatic of the two photos.




The realignment of the photos created a
more dramatic effect but the spacing of
the texts was high effort for the viewer.
3rd Design
Changes



                                     The closer proximity of the text creates lower effort
                                     for the viewer but the two different alignments
                                     creates conflict.


The photos run off and use of it as a focal point enhances the
dramatic effect while also embellishing the over all message. The
use of the photo on the bottom however creates an awkward
alignment.
4th Design
Changes
                         Changes


                               The consistent alignment and use
                               of chunking creates the promise of
                               low effort. The text of this design
                               doesn’t embellish the overall
The color enhances the         theme of this poster.
emotions but I don’t
think the warm color
of the yellow and the
cool color of the blue
tint improve the
overall goal of this
poster.
Final Design
Changes
                           Changes


                                     The monochromatic
                                     color scheme and
                                     dramatic photo,
The change of text,                  further draws on the
color and spacing of                 emotions this poster
this final design create             is trying to bring to it’s
a style and theme that               audience.
enhances the message
of this poster.

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CSE Interpretive Design Portfolio

  • 1. Interpretive Sign Design Project Malia Shoji
  • 2. Interpretive Sign Goal Goal The over all goal for this interpretive sign is to generate awareness so that there would be an increase in CASA volunteers. A sub-goal would be for those who weren’t able to volunteer to donate to the CASA organization.
  • 3. Interpretive Sing Audience Audience The audience for this interpretive sign consists of all community members in Salem/Marion County. The sub-audiences within the Salem/Marion County Community would consists of those interested in philanthropy, volunteering, retired teachers or anyone who enjoys helping young children.
  • 4. Interpretive Sign Message Message The overall message for this interpretive sign is: “Not everyone can be a foster parent or adopt a foster child but anyone can provide support and guidance to a foster child.”
  • 6. Changes One change was to create I also wanted to better utilize the unity between the two white space on the poster as well pictures, even though they as draw the reader’s eyes to are showing two different specific areas on the poster for a scenarios. dramatic effect.
  • 8. Changes Odd numbers for photos creates better alignment and visual ease so I’ve chosen to use the more dramatic of the two photos. The realignment of the photos created a more dramatic effect but the spacing of the texts was high effort for the viewer.
  • 10. Changes The closer proximity of the text creates lower effort for the viewer but the two different alignments creates conflict. The photos run off and use of it as a focal point enhances the dramatic effect while also embellishing the over all message. The use of the photo on the bottom however creates an awkward alignment.
  • 12. Changes Changes The consistent alignment and use of chunking creates the promise of low effort. The text of this design doesn’t embellish the overall The color enhances the theme of this poster. emotions but I don’t think the warm color of the yellow and the cool color of the blue tint improve the overall goal of this poster.
  • 14. Changes Changes The monochromatic color scheme and dramatic photo, The change of text, further draws on the color and spacing of emotions this poster this final design create is trying to bring to it’s a style and theme that audience. enhances the message of this poster.