it shows Strength Weakness Opportunities Threats of Vinamilk company Briefly, Vinamilk is a Vietnamese milk brand.

1. SWOT analysis:Vinamilk
Strength Weakness Opportunities Threats
- Major milkbrand
overa decade
- Marketingstrategy:
TV advertisement,
streetbanner…
- Product
diversification:
milk,yogurt,…&fit
withVietnamese
- Stable finance
- Has good
relationshipwith
marketplace
- Isn’tinitiativeon
resources(most
materialsare
importedfrom
abroad)
- Productmarket
share hasn’twidely
- Potential consumer
& highdemand
- Competitorsare
weakeneddue to
problemsrelatedto
quality&consumer
perspective:
“Vietnameseuse
Vietnameseproduct”
Nowadays,there’re
more and more
competitorsappearin
the milkmarket:
Abbott,Anline,Dutchlady
THTrueMilk….
(foreignaswell
asdomestic)