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1. Market
Research

2. What is Market Research???
The systematic collection of information on
existing or potential markets for analysis and
subsequent action. It is an important
component of business strategy.

3. Marketing Research =
Market
Research
Consumer
Research

4. Why do we need market research???
For better
decision-making
Deliver best to
your customer
Maximise profit
Minimise risk

5. Where
to
start???

6. Objective
• What do you need to know?
Method
• How best you will get the result.
Sample
• From who?
Analysis
• What will you do with the information.
Resources
• Budget.
Points to be consider

7. Types of Research

8. Qualitative Research
 Qualitative Research used to describe feelings.
 It is best to generate hypotheses.
 It is unstructured or semi-structured.
 Usually a small number of non-representative cases.

9. Quantitative Research
 Quantitative Research used to describe facts.
 Statistical data are being usually in the form of tabulations.
 Usually a large number of cases representing the population
of interest.
 Structured techniques such as online questionnaires, on-street
or telephone interviews.

12. To know more about research company
Visit us at
http://discuss.io/