Obi Felten - Pazarlama Zirvesi 2011

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Obi Felten - Pazarlama Zirvesi 2011

  1. 1. Pages + PeopleObi FeltenDirector of Consumer Marketing, EMEA7 December 2011
  2. 2. 3 powers convergingSo Lo Mo Social Local Mobile
  3. 3. THE MOBILE WEB
  4. 4. 5.6b Mobile subs 2011(vs 2b Internet users)10b 2020
  5. 5. 835m smartphones190m Android phones (+ 550k/day)
  6. 6. Mobile device + cloud =A supercomputer in your pocket Google VoiceSearch “Weather in Istanbul” “£10 in Turkish Lira” Google Maps Navigation “Take me to the Hilton” Goggles Visual search. Also use to solve sudoku, interact with ads Translate Talk to your taxi driver with conversation mode Goggles + Translate Take picture of menu and translate it instantly Google Wallet Pay, get loyalty points
  7. 7. The ultimate shopping companion 79% of smartphone Internet users use their smartphones to help with shopping. 74% havepurchased as a result of using their smartphone while shopping.9 Google Confidential and Proprietary
  8. 8. THE LOCAL WEB
  9. 9. 12
  10. 10. 40%of mobilesearchesare local
  11. 11. Lo + Mo + So
  12. 12. THE PEOPLE WEB
  13. 13. 16
  14. 14. 800m Facebook users300m Twitter users100m people take a social action on YouTube every week40m Google+ users in first 3 months
  15. 15. 2007 2009 2010 2011Launch & iterate:Learning from our mistakes
  16. 16. Social is a core human behaviournot a destination
  17. 17. 1998: PageRank
  18. 18. 2011: Social Search
  19. 19. Circles: Just like in real life
  20. 20. Don’t miss that important post
  21. 21. Choose who you share what with
  22. 22. Search
  23. 23. Hangouts: Connect face to face
  24. 24. Desmond Tutu + Dalai Lama hangout
  25. 25. Muppets hangout
  26. 26. CNNTurk hangouts
  27. 27. Google+ Pages
  28. 28. Fiat launches new car in a hangout
  29. 29. Charities
  30. 30. Celebs
  31. 31. Movie stars
  32. 32. Musicians: Tiziano Ferro album launch
  33. 33. PAGES + PEOPLE= A BETTER WEB

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