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Obi Felten - Pazarlama Zirvesi 2011
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Obi Felten - Pazarlama Zirvesi 2011

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  • 1. Pages + PeopleObi FeltenDirector of Consumer Marketing, EMEA7 December 2011
  • 2. 3 powers convergingSo Lo Mo Social Local Mobile
  • 3. THE MOBILE WEB
  • 4. 5.6b Mobile subs 2011(vs 2b Internet users)10b 2020
  • 5. 835m smartphones190m Android phones (+ 550k/day)
  • 6. Mobile device + cloud =A supercomputer in your pocket Google VoiceSearch “Weather in Istanbul” “£10 in Turkish Lira” Google Maps Navigation “Take me to the Hilton” Goggles Visual search. Also use to solve sudoku, interact with ads Translate Talk to your taxi driver with conversation mode Goggles + Translate Take picture of menu and translate it instantly Google Wallet Pay, get loyalty points
  • 7. The ultimate shopping companion 79% of smartphone Internet users use their smartphones to help with shopping. 74% havepurchased as a result of using their smartphone while shopping.9 Google Confidential and Proprietary
  • 8. THE LOCAL WEB
  • 9. 12
  • 10. 40%of mobilesearchesare local
  • 11. Lo + Mo + So
  • 12. THE PEOPLE WEB
  • 13. 16
  • 14. 800m Facebook users300m Twitter users100m people take a social action on YouTube every week40m Google+ users in first 3 months
  • 15. 2007 2009 2010 2011Launch & iterate:Learning from our mistakes
  • 16. Social is a core human behaviournot a destination
  • 17. 1998: PageRank
  • 18. 2011: Social Search
  • 19. Circles: Just like in real life
  • 20. Don’t miss that important post
  • 21. Choose who you share what with
  • 22. Search
  • 23. Hangouts: Connect face to face
  • 24. Desmond Tutu + Dalai Lama hangout
  • 25. Muppets hangout
  • 26. CNNTurk hangouts
  • 27. Google+ Pages
  • 28. Fiat launches new car in a hangout
  • 29. Charities
  • 30. Celebs
  • 31. Movie stars
  • 32. Musicians: Tiziano Ferro album launch
  • 33. PAGES + PEOPLE= A BETTER WEB