Obi Felten - Pazarlama Zirvesi 2011

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Pazarlama Zirvesi

Technology Business

Pages + People

Obi Felten
Director of Consumer Marketing, EMEA
7 December 2011

3 powers converging

So Lo Mo
Social Local Mobile

5.6b Mobile subs 2011
(vs 2b Internet users)
10b 2020

835m smartphones
190m Android phones (+ 550k/day)

Mobile device + cloud =
A supercomputer in your pocket
Google VoiceSearch “Weather in Istanbul”
“£10 in Turkish Lira”

Google Maps Navigation
“Take me to the Hilton”

Goggles Visual search. Also use to solve
sudoku, interact with ads

Translate Talk to your taxi driver with
conversation mode

Goggles + Translate Take picture of
menu and translate it instantly

Google Wallet Pay, get loyalty points

The ultimate shopping companion

79% of
smartphone Internet
users use their
smartphones to help
with shopping.

74% have
purchased as a result
of using their
smartphone while
shopping.

9
Google Confidential and Proprietary

800m Facebook users
300m Twitter users
100m people take a social action on
YouTube every week
40m Google+ users in first 3 months

2007 2009 2010 2011

Launch & iterate:
Learning from our mistakes

Social is a core human behaviour
not a destination

What's hot

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Obi Felten - Pazarlama Zirvesi 2011

1. Pages + People Obi Felten Director of Consumer Marketing, EMEA 7 December 2011

3. 3 powers converging So Lo Mo Social Local Mobile

4. THE MOBILE WEB

5. 5.6b Mobile subs 2011 (vs 2b Internet users) 10b 2020

6. 835m smartphones 190m Android phones (+ 550k/day)

7. Mobile device + cloud = A supercomputer in your pocket Google VoiceSearch “Weather in Istanbul” “£10 in Turkish Lira” Google Maps Navigation “Take me to the Hilton” Goggles Visual search. Also use to solve sudoku, interact with ads Translate Talk to your taxi driver with conversation mode Goggles + Translate Take picture of menu and translate it instantly Google Wallet Pay, get loyalty points

9. The ultimate shopping companion 79% of smartphone Internet users use their smartphones to help with shopping. 74% have purchased as a result of using their smartphone while shopping. 9 Google Confidential and Proprietary

10. THE LOCAL WEB

11.

12. 1 2

13. 40% of mobile searches are local

14. Lo + Mo + So

15. THE PEOPLE WEB

16. 1 6

17. 800m Facebook users 300m Twitter users 100m people take a social action on YouTube every week 40m Google+ users in first 3 months

18. 2007 2009 2010 2011 Launch & iterate: Learning from our mistakes

19. Social is a core human behaviour not a destination

20. 1998: PageRank

21. 2011: Social Search