Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Slide 1Innovation:A personal journeyIstanbulJames Alexander5 December 2012
Slide 2
Slide 3
Ethnographers view: Consumers are changing   Slide 4“… The consumer revolution of the last 30 years is giving way to the F...
Socio-economists view: We’ve been here before   Slide 5
Freeform companies, enabled by technology are transforming   Slide 6industries
The marketplace where people meet to lend and borrow money   Slide 7Borrowers                                  Lenders    ...
Financial return and social reward    Slide 8Working, differentiated, compelling•   Launched in the UK March 2005•   >£250...
Proliferation of models, growing fast                      Slide 9 “Peer-to-peer lending, using the web as a conduit, is a...
Slide 10Control, community, transparency and ethicality key for value and trust Openness              “No other financial ...
Slide 11The rise of Collaborative Consumption                                  “… A socioeconomic                         ...
A few things I learnt                      Slide 12•    Ask for help•    Clarity of purpose•    Get really clear on your i...
Slide 13
Slide 14“… Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only t...
Slide 15Thank youPlease feel free to get in touchJames Alexander@jamesgreenthingjalexander@the-foundation.com
Innovation                                                                                Slide 16Principles based on an e...
Innovation                                                  Slide 17The Foundation’s principles of innovation1. Be clear a...
The Foundation Innovation Map:                                                                                            ...
Upcoming SlideShare
Loading in …5
×

James Alexander - Pazarlama Zirvesi 2012

1,349 views

Published on

James Alexander - Ortak, The Foundation & Kurucu Ortak Zopa.com
FİNANS SEKTÖRÜNDE YENİLİKÇİ BİR HİKAYE: ZOPA

James Alexander - Partner, The Foundation & Co-Founder Zopa.com
AN INNOVATIVE FINANCIAL BUSINESS STORY: ZOPA

  • Be the first to comment

James Alexander - Pazarlama Zirvesi 2012

  1. 1. Slide 1Innovation:A personal journeyIstanbulJames Alexander5 December 2012
  2. 2. Slide 2
  3. 3. Slide 3
  4. 4. Ethnographers view: Consumers are changing Slide 4“… The consumer revolution of the last 30 years is giving way to the Freeform Revolution of the next 30 … Freeformers are people best defined by their own self-reliance”
  5. 5. Socio-economists view: We’ve been here before Slide 5
  6. 6. Freeform companies, enabled by technology are transforming Slide 6industries
  7. 7. The marketplace where people meet to lend and borrow money Slide 7Borrowers Lenders • Great Returns• Low, low rates • It’s human• No banks • It’s safe• It’s fair • You’re in control
  8. 8. Financial return and social reward Slide 8Working, differentiated, compelling• Launched in the UK March 2005• >£250m through the market• Borrowers getting the cheapest loans in the country• Lender returns >6%• <1% defaults
  9. 9. Proliferation of models, growing fast Slide 9 “Peer-to-peer lending, using the web as a conduit, is an emerging business. ..In the UK companies such as Zopa.... are developing this model. At present, these companies are tiny. But so, a decade and a half ago, was Google. The banking middle men may in time become the surplus links in the chain. Where music and publishing have led, finance could follow.” Andy Haldane, executive director of financial stability at the Bank of England, 14th March 2012. 9
  10. 10. Slide 10Control, community, transparency and ethicality key for value and trust Openness “No other financial site that I have is highly visited has the guts to run a discussion valued board and take it on the chin. That makes me feel like I am part of a Users feel community and seems to trigger a sense of valued belonging. With belonging comes pride and and passion. committed When I tell my friends about Zopa I feel hurt by any negative comments they make as Users though the site was my own, and for that become reason it gets me all wound up when I seechampions even the tiniest glitches on the site” of Zopa Mosshill, Zopa lender,blog
  11. 11. Slide 11The rise of Collaborative Consumption “… A socioeconomic groundswell that will transform the way companies think about their value propositions …”
  12. 12. A few things I learnt Slide 12• Ask for help• Clarity of purpose• Get really clear on your insights, then challenge everything• Future back thinking• Leadership / painting pictures• Liberating committed people• Permission to fail• Listening and adapting fast
  13. 13. Slide 13
  14. 14. Slide 14“… Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has …” Margaret Mead
  15. 15. Slide 15Thank youPlease feel free to get in touchJames Alexander@jamesgreenthingjalexander@the-foundation.com
  16. 16. Innovation Slide 16Principles based on an extensive piece of work for a large global corporation
  17. 17. Innovation Slide 17The Foundation’s principles of innovation1. Be clear about your purpose & mission2. Define innovation for your organisation3. Leaders must create the right conditions for innovation4. Think both big and small5. Focus on what customers value6. Innovate from the outside in7. Dare to fail, but do it fast and cheap8. Invest in the innovations of others
  18. 18. The Foundation Innovation Map: Slide 18The six elements that matter most 4. Create a top-down plan, process, structure and set of tools 1. Clarify your purpose Innovation • Why do we exist? Map • What is our purpose? PROCESS & (Guidance for how we continually STRUCTURE improve our offer) TOP DOWN PLAN Portfolio/resource allocation TOOLS Strategic direction Capability Big steps Prioritisation & development pipeline Business case Partnering protection 3. Choose the most 6. Follow a clear process to innovate appropriate Innovate from i ii iii iv v vi Get a clear the outside in innovation Agree the Define what understanding – better ways Prototype, Scale the model specific pilot, roll out innovation of exactly to create proven model issues for fast and right, means for what value for to realise innovation to dare to fail your company customers customers benefits address and learn value than alternatives What structure, process and approach to Clear strategic Most effective way Ideas turned into Innovation Customer needs, Ideas and the change will best enable imperative for your firm to reality, working capability articulated or belief they can be innovation in your have new ideas hard to achieve embedded and in unspoken acted upon organisation? and put them into success action action Simple by Complex the reality of Simple deeper and analysis understanding markets more profound and focus and organisations DIRECTION PERMISSION Grow skills, share tools and Remove barriers technologies ENERGY Scale up what works Develop new habits and Encourage activity 2. Identify the performance priorities Small successes celebrated challenge for innovation to address Look outside • Why will we not succeed through business as usual? (Why we have to innovate) 5. Give people direction, energy and permission

×