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Media planning and evaluation[1]






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    Media planning and evaluation[1] Media planning and evaluation[1] Presentation Transcript

    • Music Magazine Planning Asher Boyd 12 CP-T
    • My music genre
      • I have decided to chose the Hip Hop genre of music as my magazine as it is regarded by many: as a very popular genre of music by the participants that partook in my questionnaire . With its unique sounds, Hip Hop is commonly based on concepts of looping, rapping, free styling, DJ-ing, scratching, sampling and beat boxing. The music is used to express concerns of political, social, and personal issues.
      • Also I chose this music genre for my magazine because I personally love Hip Hop and the messages that it portrays especially those that are of a positive nature. As well as the artists that produce the music controversial or not. Hip Hop is a a unique, popular and entertaining genre of music.
    • The source Magazine was first established as a newsletter in 1988, the president of the magazine is Jeremy Miller. The source has grown into one of the largest and most influential hip-hop publications in the United States. It has be said to be “The Bible of Hip-Hop.“ The readership of the magazine is… The source magazine targets all hip hop lovers of all ages that have a thorough interest in the genre and all that it has to offer. This edition of the Source Magazine has “Lil Wayne” in big letters emphasising he is a major superstar of Hip-Hop. His photo is a close up shot as the front cover advertising it to the target audience of hip hop lovers that he will be main feature within the magazine, which will appeal to them as currently he is the top man in Hip-Hop. Also along the right side it shows the other musicians that feature in the magazine to appeal to the readers of hip hop magazine. Also it says “The Bible Of Hip-Hop music, culture & politics” this shows that the magazine or more than just about the music but the culture and politics in the Hip-Hop industry also because it is called “The Bible Of Hip-Hop music” it shows that its better than any other Magazine so buyers would be getting the best information from this magazine. Research into 2 Hip Hop Magazines
      • The vibe magazine was founded by Quincy Jones who is a music producer the publication in 1993, in partnership with Time Inc. The magazine features Hip- Hop and RnB as well as actors and entertains around the Hip-Hop industry.
      • The readership of the magazine is…
      • The magazine predominantly young, urban followers of Hip-Hop culture. As it is a revamped magazine which is trying to target a young audience however older people can still read and enjoy.
      • This edition of ‘Vibe’ has “Drizzy-Drake” on the front cover who is an up and coming artist who is said to be the best new comer and received the award for “rookie of the year”. This would appeal to target audience as they should know him as he is very famous even at this early part of his career. His appearance would make people want to read in order to find out more about him and what he thinks. Also an ‘EXCLUSIVE’ interview with ‘Chris Brown’ would also appeal to people as he is in a lot of media speculation with the Rhiana scandal. therefore people will want to know what he has to say about his actions, this being exclusive would entice them more so. Also the other artists that will be feature in the magazine will appeal to the target audience as they are apart of the industry also.
    • Meet Namdi. He is a 16 year old who goes to Richmond college. He lives with his small family in Streatham. He lives the normal teen life; which entails him going out with his friends, girlfriend, shopping, raving and he has a passionate love for football but other than this he enjoys his musical comfort of Hip-Hop and inspires to be a well acclaimed English rapper. During his outings he is never without his headphones which blare out the musical lyrics of: Lil Wayne, Jay-z, Drake, Eminem, 2pac, BIG, 50 Cent and the legend who is Slick-Rick. His musical background comes from his mum who was brought up on the foundation of Hip-Hop with artists like: Run D Mc. He is currently subscribed to hip hop magazine: “The Source” he pays £10 for this subscription and is always looking at new and exclusive Hip Hop magazines to subscribe to in order to increase his outlook on magazine and what they are looking for in new up and coming artists. Audience Profile
    • School Magazine
    • Evaluation of preliminary task: School magazine
      • In evaluation of my magazine, I would say it has turned out well and is of a standard that would attract my target audience and also competes in the professional market of magazines. I feel this because based on my market research I did via a questionnaire on www.surveymonkey.com by following the basis of it I have come out with something that I feel people will appreciate as a school magazine based on what they wanted. My target audience being those that are in year 11 at school or in Post 16/college.
      • Originally, I started off with another magazine cover design which has been changed dramatically in order to get where it is now. It first started off with a different colour scheme but after careful deliberation I decided to change it so it appealed to my target audience which is year 11 students that go to Harris Crystal Palace; this is why I decided to change the colour scheme to the Harris colours of green. After this I changed the title of my magazine which was previously going to be named the student voice this is was then in my view intelligently changed to S-Vox which means the same thing except I changed the word “Voice” to “Vox” as it is diverse to many other magazine names but means the same thing “voice” and S stands for “student” which as a result makes “S-Vox”. Following my title change, I then changed my pictures which were: headphones with the core running down the middle with speakers at either side emphasising sound because of “voice” and then school equipment, Harris tie and the Harris lunch card. This was done to appeal to the Harris students.
    • Flat plan of Rappers Delight: Front cover & Contents page
    • Contents page
    • Audience Research questionnaire
      • Name……..
      • Gender: Male  Female 
      • Genre of music for the my magazine: RnB  Hip Hop  Pop  Country  Reggae 
      • Colour schemes: Red  Green  Blue  Yellow  Orange  Pink
      • Names for magazine : Hip Hop stars  Rappers Delight  H x2  Hip Hop House 
    • Evaluation of Media project