1. Rabo Mobiel
Mobile Banking Payments
Dan Armstrong
CTO, Rabo Mobiel B.V. (dan.armstrong@rabomobiel.nl)
MoMo Amsterdam, 31 March 2008
2. About Rabobank / Rabo Mobiel
Rabobank
NL: 2,7 mln internet banking customers,
7 mln customers overall (~50% market
share)
Extremely high loyalty, broad national
coverage of customers
Tradition of innovation
AAA rating (Moody's, Standard Poor's)
Top-15 world financial institution
Rabo Mobiel
Started in summer 2005, launched to the
marketing in November 2006
Over 100.000 customers last week,
postpaid/prepaid, all customer segments,
regions.
