Each and every website is build with an aim and a goal to achieve, and that must be understood in detail before deciding on the web design agency and agreeing to a scope of work.

1. 8 Simple steps to choose the best Web
Design Agency
Each and every website is build with an aim and a goal to achieve, and that must be
understood in detail before deciding on the web design agency and agreeing to a scope of
work.
So before asking your online marketing agency any question, you have to be very clear with
the short term and long term objective of your online avatar, so that you can clearly
communicate your requirement and understand what the agency has to promise and deliver.
STEP 1:- My expectation from the website
Every business has its own expectation from a website, some use it just to showcase their
services, products, awards, testimonials and for some it works as an online shop where sales
and purchase transactions are done typically an E-commerce space.
So once these points are clear to you and you understand your level of expectation, you can
ask the agency about the same in terms of any proof of the similar work done by them in
terms of websites and online marketing.
STEP 2:- Over all experience vs. the money involved
However good the solution could be ultimately cost matters, and one more thing universal
about cost – you get what you pay for. Services are intangible and can only be experienced as
you can't see it before hand like products and thus you have to cross check the agencies
background, market positioning and trust worthiness.
You can also compare the proposals with the costs you were bearing last year and compare
the ROI. You can remove and includes services heads based on your last experience and
requirement.

2. STEP 3:- Reference Check
This step includes asking for information and reference checks of their existing clients and
case studies. You can also ask for relevant collaterals which means asking for ref check of a
client of the same industry as you're in, having almost the same scope of work or solution
offered to you and in the same geography, it will set your expectation right for the agency.
In Reference check you can ask the responsiveness of the agency and whether the committed
results were met or not, and their overall experience.
STEP 4:- Communicate and be on the learning end
Ask a lot of questions like
 Why are we doing this?
 What is this?
 How will this help the business?
 By when can we achieve this?
 What if we do it like this?
Asking questions will give you clarity and understanding of the deliverables and will help
you understand the web design agency knowledge on the subject matter. It will also help you
to be informed and take wiser decisions.
STEP 5:- Never take the content casually
It's suicidal to go for a re-Launch or Launch of a new website assuming the content is
covered in website development. This is altogether a separate competency and you must be
more cautious about this and needs to be in sync with the team so that the content fits in the
design and vice versa.
Ask if they do content development and if yes, ask for samples and evaluate. Also tell them
your target audience and target market so that they can design and develop the content
considering the visitors psychology and engage them.
STEP 6:- Are things accountable and quantifiable (key performance indicators)
Brainstorm with your team and within about the goals and expectations from the agency. Set
small goals like,
 1st quarter we will be ready with the website and go live
 2nd quarter we will start with online marketing
 3rd quarter we will introduce paid add and so on
Similarly you can also set some measurable output from the website like
 How will product and brand awareness will increase and in what %
 Generate more leads than previous month, quarter, year or YOY.
 Increase in online sale via website

3. Your online agency must understand you business model to come up with a solution where
they provide the real value through website.
STEP 7:- What's the plan or rather what's OUR PLAN
Being the Marketing in charge of your organisation you are the front runner, and you must
have set goals, objectives and targets to achieve, which is fine, but have you, discussed them
with the web designing agency.
Yes they have all the right to understand this aspect so that same must be considered while
designing and developing the websites as well as at the time of online marketing.
Ask them what are their plans to achieve these targets, what is their strategy to generate
business. How do they see to increase relevant traffic month on month to achieve the desired
conversion ratio.
STEP 8:- Understand the ongoing delivery model and relationship
Many issues come to surface only after the practical exposure in the market place and after
getting feedback from the visitors or friends, thus a post launch model, or maintenance
service level agreement has to be in place and must be enquired from the agency.
Questions like who will be handling your account? What kind of model do the agency
has in place and what is the escalation matrix should be asked.
Reference- https://www.rebelmouse.com/simple-steps-to-choose-the-best-web-design-agency-
1149974585.html