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         FEKRA COMMUNICATIONS


© 2013              Credentials
™

                                              Our Concept


We believe every successful campaign starts
with a simple idea or concept… “Fekra”


At Fekra Communications we work hard to
create and develop unconventional and
creative ideas and concepts to achieve your
organization's objectives
™

                              Our Mission




“   To become a valuable partner to all




                                     ”
    clients providing quality strategic
    counsel and creative solutions…
™

                                                                   Who We Are

Every member of our team provides their own individual skill set
that ensures having a solid team mix combining first hand local
and international PR and journalistic experiences.


¨    Team offering an impressive mixture of local, regional 
      and international knowledge and expertise
¨    Long and distinguished career in public relations, media
      relations, corporate communications, strategic branding,
      event management, digital communications, advertising,
      communications training, and issues management
¨    Developed and implemented creative strategies and
      campaigns for Fortune 500 companies across the region
¨    Local talent with international expertise – fully Arabic team
      that is fluent in written and spoken Arabic, English and
      French
™

                                                             What We Do


With over 55 years of combined expertise both regionally
and globally, Fekra Communications team has a proven track
record of providing:

¨    High-level communications consultancy
¨    Strategic advice
¨    Planning and tactical support
¨    Training and on-going creative thinking
¨    Public relations campaigns that both protect and promote
      our clients
¨    Integrating digital and creative strategies into client
      campaigns
™

                                           Integrated Solution


Working closely with our business partners and
sister companies as an integrated marketing
communications group to offer world-class
marketing communications services across the
Middle East
¨    Public Relations
¨    Advertising  Branding
¨    Digital Solutions
¨    Translation
¨    Event Management
¨    Event Solutions
™

                                                              Affiliations



¨    Members of Middle East Public Relations Association
¨    Global Affiliate Members of Chartered Institute of
      Public Relations
¨    Members of International Public Relations Association
™

                    MENA Geographic Reach



Head Office       Affiliates
Dubai            Doha
                 Kuwait City
Network Offices   Manama
Cairo            Muscat
Jeddah           Beirut
Riyadh           Amman
™

                                                                   Global Network


Middle East member of GlobalCom PR-Network

¨    GlobalCom PR-Network is a worldwide group of full service PR and
      Marketing Communications agencies. 45 partners and affiliated
      agencies cover all member states of the European Union and 60
      countries worldwide including Africa, Asia Pacific, Middle East, North
      and South America.
¨    With more than 1,200 experienced PR consultants, GlobalCom PR-
      Network serves national and international clients who benefit from
      GlobalCom's local expertise and international presence.
¨    The client list includes references in automotive, consumer electronics,
      cleantech, financial services, healthcare, information technology,          Middle East member of
                                                                                 GlobalCom PR-Network
      lifestyle, pharma, renewable energy, sustainability, travel and tourism.
™

                                       Services

¨    Business to business
¨    Consumer marketing
¨    Strategic planning and counsel
¨    Executive communications
¨    Reputation management
¨    Internal communications
¨    Crisis and issues management
¨    Media relations
¨    Social media
¨    Media and crisis training
¨    Communications skills training
¨    Event management
¨    Content development
™

    Company We Keep
SECTOR EXPERIENCE
™

    Experience
              ¨




             
            TECHNOLOGY
CONSUMER  RETAIL
Experience
             ¨




               
™
™

    Experience
              ¨




             
            GOVERNMENT
™

    Experience
             ¨




             
           FINANCIAL
AUTOMOTIVE
Experience
             ¨




               
                  TRAVEL  HOSPITALITY
             ¨




               
                  REAL ESTATE
             ¨




               
™
INDUSTRIAL / ENERGY
Experience
             ¨




               
                  HEALTHCARE
             ¨




               
™
™

                                                      Our Strengths


¨    Commitment to client service excellence
¨    Achieving exceptional results for clients
¨    Quality driven and focus
¨    Strategic counsel and unconventional creative
      thinking
¨    Impact measurement and analysis
¨    Excellent reputation in the market
¨    Integration with strong creative and business
      partners across the region
™

                                                    Success Values


¨    WORK closely with clients to provide
      innovative and effective communications
      solutions that achieve best results


¨    OBSERVE the highest standards of ethics and
      professionalism


¨    GIVE BACK to the communities in which we
      operate
TESTIMONIALS
™

                                                                                   Testimonials

“On behalf of our team at PepsiCo, I would like to express my thanks and
appreciation to you and your team and suppliers for the excellent work that
you have delivered over the past few weeks in planning the PepsiCo-AFDP
press conference. I truly believe that you have done a fantastic job and have
been real partners and a great reason for the success of our event. The set-up
and branding were fantastic and have exceeded all expectations to the point
that we would like to take everything to our offices. 
I would like to express a special thank you to you for your exceptional work on
the project.
I wish you and the team all the best of luck in the future.” April 9, 2013
Noha Hefny, Senior Manager- External Communications  Citizenship- Asia,
Middle East  Africa, PepsiCo, Inc.


“After working closely with Mohammed  Lojayne from Fekra, I can say with
all confidence that their commitment to help our business succeed in the
Middle East has been unparalleled. Their attention to our needs combined with
their local expertise and knowledge of the market was evident when time came
come up with cleaver PR strategies. I have no hesitation in recommending
Fekra to any enterprise wishing to develop and/or expend their visibility in the
the MENA regions.” April 11, 2013
Michel Zeidan, Director, Publisher Development, Canada, Middle East  Africa,
Triton Digital
™

                                                                               Testimonials

“Fekra Communications have assisted my company with a highly successful PR
and market introduction campaign. Their press reach has been considerable
across the MENA region generating an unexpectedly high level of interviews
and press reports about our offering. In turn each of these have generated
several profitable leads which we are confident will flourish into long term
client relationships. Mohammed and his team are professional, approachable,
very thorough and a pleasure to deal with.” October 2012
Ben Elliott-Scott, Managing Director, Desert Snow




“I assertively recommend Fekra Communications and the efficient team behind
this promising agency, whom you can trust to deliver outstanding results and
always exceed expectations.” March 2012
Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
™

                                                                                         Testimonials

“Mohammed is a very well-experienced media consultant with valuable
journalistic acumen. We worked together on the media planning and
implementation of an event in Dubai, during which Mohammed was incredible
to work with. He is highly professional, and always delivered flawlessly and by
the deadline. He is adept at delivering in both English and Arabic, which is a
true asset and his media relations are effective. He has a true understanding of
the profession, is a strategic thinker and a practical and realistic professional. 

I personally enjoy working with Mohammed and dealing with him, he is highly
efficient and is full of integrity. I look forward to more opportunities to work
with him in the future.” October 9, 2011
Top qualities: Personable, On Time, High Integrity
Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications


“Mohammed has been one inspirational thinker and go-getter. His ability to
craft out PR strategies and handle events in any given environment, makes me
want to call on Fekra Communications to handle strategic milestones at Al
Ghurair. With a highly passionate team always ready to give in their very best,
Mohammed has a track record of highly effective outcomes together with an
excellent connection with the Media in and around the region. Looking
forward to continued associations!” October 23, 2012
Sameera Fernandes, Group Communications Manager at Al Ghurair, UAE
™

                                                                                       Testimonials

“Mohammed is a dedicated PR expert who works hard, learns fast and
produces good results. He handled major IBM events successfully and
professionally. I enjoyed working with him so much specially under
tremendous pressure ;)” March 1, 2009
Top qualities: Great Results, Personable, High Integrity
Dina Galal, Communications Director, IBM Egypt




“I have had the pleasure to work with Mohamed closely on various IBM
campaigns and events. He is very passionate, extremely thorough thinker and
imaginative with strong analytic abilities. A focused leader within advertising. 
Worked admirably under pressure and a great team player. Mohamed would
be a great asset to any company he joins. I look forward to working with him
again in the future.” March 20, 2011
Top qualities: Great Results, Expert, Creative
Noha Ismail, Marketing Executive, IBM Egypt
TEAM BIOS
™

                                         Executive Team Bios

Mohammed El Batta, Founder  Managing Director
 
Mohammed El Batta is an experienced public relations/communications consultant
with 15 years experience working with key multinational, regional and local blue-chip
accounts across the Middle East with specialization in the telecom and IT sectors.

His expertise spans across strategic and campaign planning, crisis management,
internal communications, media relations and training, corporate social responsibility,
in addition to advertising, branding and event management.

He received recognition for his work from the Egyptian Ministry of Tourism, Cairo
Shopping  Tourism Festival, du, as well as Government of Sharjah. Mohammed is also
board member of the Middle East Public Relations Association chairing the corporate
communications and membership committee.
™

                                          Executive Team Bios

Halim Abou Seif, Senior Consultant
 
Halim is one of the region’s top communications professionals and trainers with over
23 years experience and is renowned for his strategic planning and counsel to top
government bodies and multinational organizations in Egypt and the region.

His primary expertise lies in strategic planning, communications training, crisis
management and reputation management, in addition to his experience in marketing,
event management and promotions.

Halim is founder and president of Egypt’s Jeep Club, that has established itself as one
of the strongest consumer marketing tools in the country for automotive brands. He is
also part time professor at the American University in Cairo and Misr International
University and accredited instructor at Charter institute of Public Relations in London.
™

                                                                    Team Bios

Lojayne Mohsen, Senior Consultant
With over six years experience in integrated marketing communications between
agency and client side, Lojayne’s expertise spans across media relations, event
management, marketing, branding, planning and execution of tactical marketing
campaigns.

Lojayne’s career over the past three years was focused in the public relations domain  
working on a wide range of clients specializing in the telecom and IT sectors such as
Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai,
Lojayne worked in Egypt and handled several key accounts such as Samsung,
Novartis, Scib paints and Sprite.

Lojayne started her marketing career at Huawei Technologies and was responsible for
planning and organizing the company’s marketing, advertising and PR activities. She
was responsible for handling the company’s yearly participation at Cairo ICT
exhibition handling all preparations including booth design and construction,
logistics, budgeting, branding and PR activities.
™

                                                                       Team Bios

	
  
Nimati Shuhaibar, Senior Account Manager
	
  	
  
Nimati is a highly motivated communications and PR specialist with solid sales and
agency experience having worked for three  years in Dubai after coming in from the
UK.

Nimati has a special focus on corporate and financial communications where she
managed clients relationships and built an extensive client base in the financial remit,
while identifying potential new business opportunities.

Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in
France Agency,  and The Economist and has a strong background in Wealth
management, Corporate and retail banking and exchange traded funds.

After graduation Nimati worked for a FTSE 250 recruitment organization where she
focused on a niche segment of the market and handled corporate accounts such as
RBS, Namoura and Citi Group.  She earned a degree in Business Management and
Economics from Royal Holloway University of London in the UK.
™

                                                                        Team Bios

	
  
Alex Kinsey, Senior English Editor
	

Alex is a creative copywriter from the UK with over 12 years’ experience of working
professionally with words. He has written extensively for global brands and
organizations, blue chip companies and new business start-ups.

He creates compelling and effective copy for websites, digital content and blogs, as
well as creative press and TV adverts and marketing and communications materials.

He has written for all kinds of clients across a wide range of industry sectors, from
global consumer brands, financial services and the legal industry through to tourism
bodies and international artists.
™

                                                                Contact Information


	
  
Fekra	
  Communica.ons	
  –	
  Head	
  Office	
  
Building	
  No.	
  11,	
  Office	
  G09	
  
Dubai	
  Internet	
  City	
  
P.O.	
  Box:	
  23135,	
  Dubai,	
  UAE	
  
T:	
  +971	
  4	
  4317178|	
  F:	
  +971	
  4	
  4317283	
  
E:	
  info@fekracomms.com	
  |	
  www.fekracomms.com	
  
THANK YOU

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Fekra credentials 2013 final

  • 1. FEKRA COMMUNICATIONS © 2013 Credentials
  • 2. Our Concept We believe every successful campaign starts with a simple idea or concept… “Fekra” At Fekra Communications we work hard to create and develop unconventional and creative ideas and concepts to achieve your organization's objectives
  • 3. Our Mission “ To become a valuable partner to all ” clients providing quality strategic counsel and creative solutions…
  • 4. Who We Are Every member of our team provides their own individual skill set that ensures having a solid team mix combining first hand local and international PR and journalistic experiences. ¨  Team offering an impressive mixture of local, regional and international knowledge and expertise ¨  Long and distinguished career in public relations, media relations, corporate communications, strategic branding, event management, digital communications, advertising, communications training, and issues management ¨  Developed and implemented creative strategies and campaigns for Fortune 500 companies across the region ¨  Local talent with international expertise – fully Arabic team that is fluent in written and spoken Arabic, English and French
  • 5. What We Do With over 55 years of combined expertise both regionally and globally, Fekra Communications team has a proven track record of providing: ¨  High-level communications consultancy ¨  Strategic advice ¨  Planning and tactical support ¨  Training and on-going creative thinking ¨  Public relations campaigns that both protect and promote our clients ¨  Integrating digital and creative strategies into client campaigns
  • 6. Integrated Solution Working closely with our business partners and sister companies as an integrated marketing communications group to offer world-class marketing communications services across the Middle East ¨  Public Relations ¨  Advertising Branding ¨  Digital Solutions ¨  Translation ¨  Event Management ¨  Event Solutions
  • 7. Affiliations ¨  Members of Middle East Public Relations Association ¨  Global Affiliate Members of Chartered Institute of Public Relations ¨  Members of International Public Relations Association
  • 8. MENA Geographic Reach Head Office Affiliates Dubai Doha Kuwait City Network Offices Manama Cairo Muscat Jeddah Beirut Riyadh Amman
  • 9. Global Network Middle East member of GlobalCom PR-Network ¨  GlobalCom PR-Network is a worldwide group of full service PR and Marketing Communications agencies. 45 partners and affiliated agencies cover all member states of the European Union and 60 countries worldwide including Africa, Asia Pacific, Middle East, North and South America. ¨  With more than 1,200 experienced PR consultants, GlobalCom PR- Network serves national and international clients who benefit from GlobalCom's local expertise and international presence. ¨  The client list includes references in automotive, consumer electronics, cleantech, financial services, healthcare, information technology, Middle East member of GlobalCom PR-Network lifestyle, pharma, renewable energy, sustainability, travel and tourism.
  • 10. Services ¨  Business to business ¨  Consumer marketing ¨  Strategic planning and counsel ¨  Executive communications ¨  Reputation management ¨  Internal communications ¨  Crisis and issues management ¨  Media relations ¨  Social media ¨  Media and crisis training ¨  Communications skills training ¨  Event management ¨  Content development
  • 11. Company We Keep
  • 13. Experience ¨   TECHNOLOGY
  • 14. CONSUMER RETAIL Experience ¨   ™
  • 15. Experience ¨   GOVERNMENT
  • 16. Experience ¨   FINANCIAL
  • 17. AUTOMOTIVE Experience ¨   TRAVEL HOSPITALITY ¨   REAL ESTATE ¨   ™
  • 18. INDUSTRIAL / ENERGY Experience ¨   HEALTHCARE ¨   ™
  • 19. Our Strengths ¨  Commitment to client service excellence ¨  Achieving exceptional results for clients ¨  Quality driven and focus ¨  Strategic counsel and unconventional creative thinking ¨  Impact measurement and analysis ¨  Excellent reputation in the market ¨  Integration with strong creative and business partners across the region
  • 20. Success Values ¨  WORK closely with clients to provide innovative and effective communications solutions that achieve best results ¨  OBSERVE the highest standards of ethics and professionalism ¨  GIVE BACK to the communities in which we operate
  • 22. Testimonials “On behalf of our team at PepsiCo, I would like to express my thanks and appreciation to you and your team and suppliers for the excellent work that you have delivered over the past few weeks in planning the PepsiCo-AFDP press conference. I truly believe that you have done a fantastic job and have been real partners and a great reason for the success of our event. The set-up and branding were fantastic and have exceeded all expectations to the point that we would like to take everything to our offices.  I would like to express a special thank you to you for your exceptional work on the project. I wish you and the team all the best of luck in the future.” April 9, 2013 Noha Hefny, Senior Manager- External Communications Citizenship- Asia, Middle East Africa, PepsiCo, Inc. “After working closely with Mohammed Lojayne from Fekra, I can say with all confidence that their commitment to help our business succeed in the Middle East has been unparalleled. Their attention to our needs combined with their local expertise and knowledge of the market was evident when time came come up with cleaver PR strategies. I have no hesitation in recommending Fekra to any enterprise wishing to develop and/or expend their visibility in the the MENA regions.” April 11, 2013 Michel Zeidan, Director, Publisher Development, Canada, Middle East Africa, Triton Digital
  • 23. Testimonials “Fekra Communications have assisted my company with a highly successful PR and market introduction campaign. Their press reach has been considerable across the MENA region generating an unexpectedly high level of interviews and press reports about our offering. In turn each of these have generated several profitable leads which we are confident will flourish into long term client relationships. Mohammed and his team are professional, approachable, very thorough and a pleasure to deal with.” October 2012 Ben Elliott-Scott, Managing Director, Desert Snow “I assertively recommend Fekra Communications and the efficient team behind this promising agency, whom you can trust to deliver outstanding results and always exceed expectations.” March 2012 Ashraf Salloum, Group Marketing Head, Al Sayegh Brothers
  • 24. Testimonials “Mohammed is a very well-experienced media consultant with valuable journalistic acumen. We worked together on the media planning and implementation of an event in Dubai, during which Mohammed was incredible to work with. He is highly professional, and always delivered flawlessly and by the deadline. He is adept at delivering in both English and Arabic, which is a true asset and his media relations are effective. He has a true understanding of the profession, is a strategic thinker and a practical and realistic professional. I personally enjoy working with Mohammed and dealing with him, he is highly efficient and is full of integrity. I look forward to more opportunities to work with him in the future.” October 9, 2011 Top qualities: Personable, On Time, High Integrity Jumana Abu-Hannoud, Managing Director, Pegasus Strategic Communications “Mohammed has been one inspirational thinker and go-getter. His ability to craft out PR strategies and handle events in any given environment, makes me want to call on Fekra Communications to handle strategic milestones at Al Ghurair. With a highly passionate team always ready to give in their very best, Mohammed has a track record of highly effective outcomes together with an excellent connection with the Media in and around the region. Looking forward to continued associations!” October 23, 2012 Sameera Fernandes, Group Communications Manager at Al Ghurair, UAE
  • 25. Testimonials “Mohammed is a dedicated PR expert who works hard, learns fast and produces good results. He handled major IBM events successfully and professionally. I enjoyed working with him so much specially under tremendous pressure ;)” March 1, 2009 Top qualities: Great Results, Personable, High Integrity Dina Galal, Communications Director, IBM Egypt “I have had the pleasure to work with Mohamed closely on various IBM campaigns and events. He is very passionate, extremely thorough thinker and imaginative with strong analytic abilities. A focused leader within advertising. Worked admirably under pressure and a great team player. Mohamed would be a great asset to any company he joins. I look forward to working with him again in the future.” March 20, 2011 Top qualities: Great Results, Expert, Creative Noha Ismail, Marketing Executive, IBM Egypt
  • 27. Executive Team Bios Mohammed El Batta, Founder Managing Director   Mohammed El Batta is an experienced public relations/communications consultant with 15 years experience working with key multinational, regional and local blue-chip accounts across the Middle East with specialization in the telecom and IT sectors. His expertise spans across strategic and campaign planning, crisis management, internal communications, media relations and training, corporate social responsibility, in addition to advertising, branding and event management. He received recognition for his work from the Egyptian Ministry of Tourism, Cairo Shopping Tourism Festival, du, as well as Government of Sharjah. Mohammed is also board member of the Middle East Public Relations Association chairing the corporate communications and membership committee.
  • 28. Executive Team Bios Halim Abou Seif, Senior Consultant   Halim is one of the region’s top communications professionals and trainers with over 23 years experience and is renowned for his strategic planning and counsel to top government bodies and multinational organizations in Egypt and the region. His primary expertise lies in strategic planning, communications training, crisis management and reputation management, in addition to his experience in marketing, event management and promotions. Halim is founder and president of Egypt’s Jeep Club, that has established itself as one of the strongest consumer marketing tools in the country for automotive brands. He is also part time professor at the American University in Cairo and Misr International University and accredited instructor at Charter institute of Public Relations in London.
  • 29. Team Bios Lojayne Mohsen, Senior Consultant With over six years experience in integrated marketing communications between agency and client side, Lojayne’s expertise spans across media relations, event management, marketing, branding, planning and execution of tactical marketing campaigns. Lojayne’s career over the past three years was focused in the public relations domain   working on a wide range of clients specializing in the telecom and IT sectors such as Qualcomm, Google, Red Hat, Citrix, Mimecast and Skype.Prior to moving to Dubai, Lojayne worked in Egypt and handled several key accounts such as Samsung, Novartis, Scib paints and Sprite. Lojayne started her marketing career at Huawei Technologies and was responsible for planning and organizing the company’s marketing, advertising and PR activities. She was responsible for handling the company’s yearly participation at Cairo ICT exhibition handling all preparations including booth design and construction, logistics, budgeting, branding and PR activities.
  • 30. Team Bios   Nimati Shuhaibar, Senior Account Manager     Nimati is a highly motivated communications and PR specialist with solid sales and agency experience having worked for three  years in Dubai after coming in from the UK. Nimati has a special focus on corporate and financial communications where she managed clients relationships and built an extensive client base in the financial remit, while identifying potential new business opportunities. Nimati has worked with clients such as Barclays, BlackRock, Zawya, Siemens, Invest in France Agency,  and The Economist and has a strong background in Wealth management, Corporate and retail banking and exchange traded funds. After graduation Nimati worked for a FTSE 250 recruitment organization where she focused on a niche segment of the market and handled corporate accounts such as RBS, Namoura and Citi Group.  She earned a degree in Business Management and Economics from Royal Holloway University of London in the UK.
  • 31. Team Bios   Alex Kinsey, Senior English Editor Alex is a creative copywriter from the UK with over 12 years’ experience of working professionally with words. He has written extensively for global brands and organizations, blue chip companies and new business start-ups. He creates compelling and effective copy for websites, digital content and blogs, as well as creative press and TV adverts and marketing and communications materials. He has written for all kinds of clients across a wide range of industry sectors, from global consumer brands, financial services and the legal industry through to tourism bodies and international artists.
  • 32. Contact Information   Fekra  Communica.ons  –  Head  Office   Building  No.  11,  Office  G09   Dubai  Internet  City   P.O.  Box:  23135,  Dubai,  UAE   T:  +971  4  4317178|  F:  +971  4  4317283   E:  info@fekracomms.com  |  www.fekracomms.com