A Infographic that talks about 3 most important points, which any business or brand is considering for forming a mobile strategy. The 3 important points are - Know your customer - Don’t put all your eggs in one basket (have multi-pronged approach) - Keep it Simple n Sexy (The new K.I.S.S)

2. 1 Know your customer
Are your customers on cell phones?
Pick a winning strategy
m-shoppers
The highest percentage of mobile retail users,
36%, are between the ages of 25-34, while
under 35
22% of mobile retail users are 18-24, and 5%
are 13-17.
61% Even SMS works, if targeted right
A lower percentage of young adults (48%)
recommends products via SMS mobile
messaging.

3. 2 Never put eggs in 1 basket
Apps Web Ads
Total of 25B apps on 30% of all Google 2012 will be the
iOS and 20B apps on search queries for tipping point
Android devices restaurants come
have been from mobile
downloaded
so far
Projected mobile ad
Respondents said apps Consumers more likely spending for 2012, an
91% expose them to new 51% to purchase if retailers 2.6B increase of 80% over the
things have a mobile website $1.45 billion spent in 2011
Ads seen by consumers
Users consider apps as Americans will access
77% their personal assistants 2015 the web via mobile than 283B grew 21% (between Jan-
Mar 2012) over the
desktop previous quarter
Share of local online ads
Mobile app users
Consumers use their that will be delivered on a
83% reported believing
they’re “addicted” to
91% smartphones at home 88% mobile by 2016, with
revenues approaching $24
apps
billion

4. 3 KEEP IT SIMPLE n SEXY
[ The new K.I.S.S ]
Should be accessible Average navigation Local is new Global. Don’t make users wait
from any mobile links to make users % of search which are to load your mobile
device. Diff types of fall in love with you! local! site. Avg. load time
devices
3000+ 5 40% 9 sec

5. Mobinable
Instantly, Mobilely
http://mobinable.com | @mobinable