The document discusses a study on mobile phone usage among youth. It finds that youth trust handset brands more than mobile operators. Youth ranked their top wants from operators as better packages, customer service, choice of handsets, and new services/technologies. The document suggests mobile operators can build trust with youth by overcoming organizational barriers through dialogue, relevance, and being remarkable.
8. Mobile Operators Brand Health-check Youth trust for handset brands significantly higher than that for operators (52 vs. 27%) (NB:Europe showed lowest figures) Youth rated “trust” as the key factor that would influence word of mouth, reason to leave/join a network and likelihood of trying out new products and services Youth ranked their “wants” from operators as: 1) better package 2) better customer service 3) better choice of handsets 4) new services/technologies DNA vs Need
10. (Video) How can Vodafone build trust through dialogue ? Marcomms Mass Market
11. (Video) How can Vodafone build trust through relevance ? Clarity
12. (Video) How can Vodafone build trust by being remarkable ? More videos, more info
13. mobileYouth.org Blogging mobile, youth, marketing and branding trends since 2001 with articles by Josh Dhaliwal and Graham Brown As always, free to read. Includes presentations and videos published by mobileYouth and partners http://www.mobileYouth.org mobileYouthNet.com Networking professionals in the mobile youth space. Watch on-the-street videos of our reporters talking to youth about mobile and marketing. Events calendar, discussion, contacts and more. Join today for free at http://www.mobileYouthNet.com About mobileYouth & mobileYouthNet mobileYouthNet.com mobileYouth.org