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SOCIAL MEDIA
2013
HOW 12
MONTHS
CHANGES
EVERYTHING
1
by Graham Brown
Digital
Anthropologist
Author
Cultural Explorer
2
what s
changed in
the last 12
months of
social
media?
3
Get more of my
INSIGHTS and
PRESENTATIONS
CLICK HERE
4
Sure, the
numbers have
gone up and up
5
But there
is a more
significant
shift...
6
Take a look at this data
7
and ask yourself
8
Where s
Vine?
Where s
Snapchat?
Where s
Path?
Where s
Instagram?
Where s
Whisper?
Where s
Whatsapp?
?
?
? ?
?
9
That was just
12 months
?
10
Here s what you
said about it on
Mashable
11
What s
going on?
12
Is social media
going off the
rails?
13
We are
witnessing a
parallel growth in
a new Social
Media Universe
14
from
OPEN
to
DISCRETE
Social Media
15
Discrete
Vine, Snapchat, Whisper,
Path
Second wave of social media
Build private networks
For sharing emotional
information
Short-term with minimal audit
trail
Open
Facebook, Google+, Twitter,
Linkedin
First wave of social media
Amass followers
A sanitized, logical resume
consumable by all
Promote transparency and
ability to audit history
16
Bedroom Kitchen
Emotional room
Where the magic
happens.Where
teens hang out
KEEP OUT
signs.
Listen to
music,
look at
the mirror
Functional room
where you host non-
intimate contacts.
Where you post
calendars,
notices
and pay
the bills
17
and youth are
at the
forefront of
change... again
18
Get more of my
INSIGHTS and
PRESENTATIONS
CLICK HERE
19

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(Graham D Brown) Social Media: How 12 months changes everything