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(Graham D Brown) Social Media: How 12 months changes everything

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(Graham D Brown) Social Media: How 12 months changes everything

(Graham D Brown) Social Media: How 12 months changes everything
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(Graham D Brown) Social Media: How 12 months changes everything (Graham D Brown) Social Media: How 12 months changes everything Presentation Transcript

  • SOCIAL MEDIA 2013 HOW 12 MONTHS CHANGES EVERYTHING 1
  • by Graham Brown Digital Anthropologist Author Cultural Explorer 2
  • what s changed in the last 12 months of social media? 3
  • Get more of my INSIGHTS and PRESENTATIONS CLICK HERE 4
  • Sure, the numbers have gone up and up 5
  • But there is a more significant shift... 6
  • Take a look at this data 7
  • and ask yourself 8
  • Where s Vine? Where s Snapchat? Where s Path? Where s Instagram? Where s Whisper? Where s Whatsapp? ? ? ? ? ? 9
  • That was just 12 months ? 10
  • Here s what you said about it on Mashable 11
  • What s going on? 12
  • Is social media going off the rails? 13
  • We are witnessing a parallel growth in a new Social Media Universe 14
  • from OPEN to DISCRETE Social Media 15
  • Discrete Vine, Snapchat, Whisper, Path Second wave of social media Build private networks For sharing emotional information Short-term with minimal audit trail Open Facebook, Google+, Twitter, Linkedin First wave of social media Amass followers A sanitized, logical resume consumable by all Promote transparency and ability to audit history 16
  • Bedroom Kitchen Emotional room Where the magic happens.Where teens hang out KEEP OUT signs. Listen to music, look at the mirror Functional room where you host non- intimate contacts. Where you post calendars, notices and pay the bills 17
  • and youth are at the forefront of change... again 18
  • Get more of my INSIGHTS and PRESENTATIONS CLICK HERE 19