Fresh Digital Group Tablet Strategy Tips for BrandsWE STRATEGIZE. WE EXECUTE. WE DELIVER. ON ALL SCREENS.
Consumer Expectations The Problem Tablet users expect the best of both worlds. They want real-time content and Web- like interactivity within a user- friendly brand experience that “feels” like the same brand found on the Web and in print. We Strategize. We Execute. We Deliver. On All Screens.
Global Tablet ShipmentsThe MarketWith the release of Millions of Unitsthe iPad two yearsago, tablet salescontinue to rise.Despite iPadrepresenting roughly75% of all tabletssold, othercontenders aregaining presence inthe market. We Strategize. We Execute. We Deliver. On All Screens.
Top 5 TabletsAs of Q1 2012 We Strategize. We Execute. We Deliver. On All Screens.
Device Type and CTR Source: JumptapDevice type isa strongindicator ofCTR. Tomaximize CTRon all screens,creative shouldbe builtdifferently foreach device. We Strategize. We Execute. We Deliver. On All Screens.
4 Categories to Consider Your Target Content Market Curation Tablet App/ Site Interactivity Management We Strategize. We Execute. We Deliver. On All Screens.
1. Your Target MarketClarify if your Target isTablet FriendlyIts important to consider who yourtarget market is when consideringto develop a tablet site orapplication. • Is your target market likely to be using tablets? • Who exactly are you creating the tablet experience for? • What kind of content are they most interested in? We Strategize. We Execute. We Deliver. On All Screens.
Tablet Habits by DemographicReaching yourTargetIts also important toconsider whichdemographics are onwhich device. Lookingto reach:• Baby Boomers focus on the Kindle Fire• Millenials focus efforts on the iPad. We Strategize. We Execute. We Deliver. On All Screens.
2. Content Curation StrategyWhat is an A+ CurationStrategy?1. Understand your audience and howthey use their device.2. Dont overwhelm readers witheverything that you have in your contentarsenal.3. Curate all content to capitalize on theunique qualities of a tablet (such as thedelivery of high quality video) and theneeds of the audience. We Strategize. We Execute. We Deliver. On All Screens.
3. Tablet InteractivityTaking Advantage of TabletInteractivity• Tablets offer the same rich interactivity of the Web• Marketers need to create experiences instead of just delivering content • Exploit interactive technologies and consumer behaviors • Utilize features such as social sharing, “favorites,” creating “most read” or “most shared” categories We Strategize. We Execute. We Deliver. On All Screens.
The Power of VideoMixing Habits with Technologies• Watching videos on the tablet is one of the most popular ways tablet users consume content• Utilizing video on the tablet is an excellent way to keep users engaged with your content We Strategize. We Execute. We Deliver. On All Screens.
4. App/Site ManagementProblem• Tablet optimized sites and apps require consistent maintenance and updates• Content providers often already have existing smartphone apps that are managed as separate installations Creating a time-consuming, complicated, inefficient approachSolution• Utilize the Cloud Publish, manage, monetize content all in one place with fully integrated analytics Save time and money We Strategize. We Execute. We Deliver. On All Screens.
SummaryThe SolutionThe rise of the tablet has forced brands tocreate tailored and unique tablet sites and/orapplications.4 Tips for Success: Target Market Content Curation Strategy Tablet Interactivity App/Site ManagementPublishers that can satisfy both consumerexpectations of real-time content and web-like interactivity will reap the benefits ofengaged consumers. We Strategize. We Execute. We Deliver. On All Screens.
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