Make sure to listen to his interview at: https://youtu.be/1xdh4YyP4P4 This is the presentation of Mobile Marketing Expert David Skerrett at Mobile Convention Brussels. David was interviewed by Peggy Anne Salz (top 25 Mobile Marketing influencer). David Skerrett works with his ''next generation'' agency for many big companies like Jameson, BBC, Sky and many more. David won over 25 awards for his mobile campaigns. David Skerrett is interviewed by Peggy Anne Salz about his experience on mobile, to see the opportunities as a brand an how to avoid the common pitfalls when you go mobile.

1. +44 (0) 207 079 2457 info@nimbletank.com www.nimbletank.com
David Skerrett
David.Skerrett@nimbletank.com
@Nimbletank @Skegz
24 November 2015
avoiding
the pitfalls
harnessing
opportunites
of mobile
&

2. my day job

5. setting the scene

6. New ventures are creating big numbers.
New models are changing the game.
mobile is huge
$$$$$$$$$$$$

7. Mobile is
Massive
In 2014
there
were
In 2020
there
will be
3.6 billion
2.5 billion
Worldwide Mobile Penetration
Unique Subscribers
Smartphone adoption
6.6 billion
5.9 billion
Unique Subscribers
Smartphone adoption
Source: GSMA

8. Mobile
influences
19% of
sales in
retail
stores.
($600b)
Source: Deloitte, US

9. Evolving
mobile
video
landscape
1
2
3
4
5
6
7
8
The Three Kings of Video
Billion Video Views Per Day
Source: DMR, TNW, Forbes

10. You can
build a
billion
dollar
business
& not own
anything
Don’t own
any hotels
Don’t own
any cars
Don’t own
any stock
$25 billion $51 billion $170 billion
The Three Kings of Disruption
250 billion reasons to pay attention

11. change is the
only constant

12. 40 of the 50
most innovative
companies in
2014 have been
in existence less
than a decade
Source: Fast Company, Accenture

13. The product design sprint:
a five day recipe for startups and you
Prepare
Get the people and
things you need.
Understand
Dig into the design
problem through
research, competitive
review, and strategy
exercises.
Diverge
Rapidly develop as
many solutions as
possible.
Decide
Choose the
best ideas and
hammer out a
user story.
Prototype
Build something
quick and dirty that
can be shown to
users.
Validate
Show the prototype
to real humans (in
other words, people
outside your
company).
0 1 2 3 4 5
Changing ways of working
Research Landscape Post-Its Grid Paper People

14. Humans in 2015:
8.25 seconds V
Goldfish 9
seconds
Humans in 2000:
12 seconds V
Goldfish 9
seconds
Humans
now have
a worse
attention
span than
Goldfish
Changing Brains

15. Future
products
will create
more
moments
for mobile
multi
tasking

16. A rallying cry
purpose
“-/-”
1

17. +44 (0) 207 079 2457 info@nimbletank.com www.nimbletank.com
“
”
We connect people who have space to spare
with those who are looking for a place to stay

18. +44 (0) 207 079 2457 info@nimbletank.com www.nimbletank.com
“
”
Give people the power to share and make
the world more open and connected

19. “
”
If you have a body you are an athlete

20. Dominoes are disrupting themselves & adapting to the opportunities
of mobile and new technology. Tinder are reinventing dating.
What 3 Words are revolutionising mapping
reinvention
<><><><><
2

22. To the page, on the page, behind the page
Strong product = strong reviews
Stand out
Tell a story
Be useful/contextual
Benefit led

24. Domino’s (DPZ- Blue), Papa John’s (PZZA- Red) and Pizza Hut’s (YUM- Green: owners of Pizza Hut) Stock Since January 2009
“Our success in the UK is a result of the investment we have
made in market-leading e-commerce iniXaXves. Our app has
now been downloaded over 10m Xmes and our app sales have
overtaken desktop sales for the first Xme,” David Wild, UK CEO
Mobile devices now account for the
majority of the group’s internet orders, 52%
Mobile is why Domino’s is #winning

25. From searching for
Mr Right to Swiping
right this model
isn’t new
• Own-able gesture
• Location-aware
• Instant gratification
• Messaging
• Habit forming
• Simple to use
• Free

26. • 46 million monthly active users
by the end of 2015
• 1.7 billion swipes a day (Feb. ’15)
• +80% share of monthly App
sessions (Mobile Dating, US)
Source Business Insider 2015

27. • Simple
• Memorable
• Offline
• Multi-lingual
• Error detection
• Simple to use
• Free
what3words is a global grid
of 57 trillion 3mx3m squares.
Each square has a 3 word
address that can be
communicated quickly,
easily and with no ambiguity.

28. Make your customer’s lives easier
experience
[][][][][][]
3

30. Howard Schultz
13 million users
1 million transactions a week
16% of revenue
Q1, 2015 Forbes
“No single competency
is enabling us to elevate
the Starbucks brand
more than our global
leadership in mobile,
digital and loyalty.”

31. loyalty

32. save time

33. Thank
You
David Skerrett
david.skerrett@nimbletank.com
@Nimbletank @Skegz
24 November 2015