How to Use Schema Markup to Boost Your SEO

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How to Use Schema Markup to Boost Your SEO
How to Use Schema Markup to Boost Your SEO
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April 09, 2015
Schema markup can boost your
website traffic as Google, Yahoo,
Bing and Russia's Yandex have
all agreed on the effects schema
has on SERPs. Schema markup,
the "crawl ability" of a site, enhances the search result relevance and the
website traffic. Schema.org generates schemas that webmasters can use to
markup HTML pages for search engine recognition.
What is Schema.org?
Schema.org is home to the Schema project, a collaboration between Google,
Bing, Yahoo! and Yandex to boost web traffic by generating a structured
data markup schema supported by major search engines.
On-page markups help search engines understand the information on
webpages and give richer results. A shared markup vocabulary makes it
easier for webmasters to decide on a markup schema and get maximum
benefit for their efforts.
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Schema works the same way as microformats, microdata, and RDFs. It uses
the microdata markup format and a vocabulary shared by all the search
engines that supports a wide variety of item types and properties.
Schema Markup
Search engines rely on markups from schema to yield the right search
results. The markups also make content easier for search engines to index.
So when you use schema markup, it will make your website more optimized
for people to find, increasing the chances that it will get noticed
appropriately. Schema markup isn't a ranking factor but it has a high
influence on ranking factors.
Why use Schema Markup?
Search engines can't always understand the meaning of page content, by
inserting additional tags to the HTML of your web pages it helps determine
the page content. Tags that indicate a specific place, person, blog, image,
video, etc. allow search engines to display the content in appropriate places.
For example, if you have non-text elements in your webpage like images,
videos, and audio clips, search engines can have a hard time recognizing
them. All it sees is a bunch of dots and different colors. So search engines
rely on a few other items to understand what those non-text elements are.
To make your content recognizable to search
engines, optimize your page by including these steps:
Farah Mogeeb - Global SEO
Specialist
Farah is a native Arabic speaker born
and residing in Cairo, Egypt. She
received her degree in Commerce and
English from Ain-Shams University
studying marketing, management,
economics and accounting. Her
experience includes working in various
specialties in global digital marketing
with specific training in Link Building,
Website Traffic Analysis, On-page
Optimization and Off-page
Optimization as well as standard Social
Media Marketing. She is skilled in a
variety of tools including Adobe
Photoshop, Adobe Light Room and
SEO tools such as Google Keyword
Planner, SeoMoz, Opensite Explorer,
Google Analytics and Webmaster
Tools. She enjoys playing sports such
as swimming and basketball and loves
to read in her spare time.
Categories
Document Translation

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Use microformatting from schema.org
Optimize your image tag
Surround the non-text elements with text that describes it
How to Implement Schema Markup
Below are the steps for schema markup
implementation.
1. Go to Google's Structured Data Markup Helper
Document Translation
Software Translation
Website Translation
Country Specific
Global SEO
eLearning
Hotel and Hospitality
Translation
Global Franchises
Culture Curation

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2. Choose from markup types according to your webpage type
3. Copy and paste your content's link, then select 'Start Tagging"
Language Translation Facts
Content Management Systems
Global Conferences
All Categories
Tag Cloud
Adobe Arabic China Chinese
Cms Culture Digital Marketing
Document Translation
Dtp Framemaker Global Seo
Globalization Language
Localization
Localization Services
Project Management Seo Sitecore
Social Media Translation
Translation Services Uae
Website
Website Translation

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4. The page will then be divided into two sections, the items below will be in
the new section:
Website Translation

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Name: Highlight the content's title and select Name
Author: Highlight the author's name and select Author
Date Published: Highlight the date of the content and select Date
Published
Image: Highlight the content's image and select Image
Article Section: Highlight the beginning of the content.
You can add data items that aren't shown on webpages, like the URL,
by selecting the "Add Missing Tags" option
5. Click Create HTML

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6. Download the HTML code
7. Test using Google's testing tool
Conclusion
Schema markup is an important factor to take into consideration as it is used
extensively by Google and other top search engines. Using this markup
platform will enable you to optimize your website and allow your content to
be found and indexed appropriately
Further Resources on Global Digital
Marketing (SEO and SEM)
GPI's Global Search Engine Optimization Specialists can help optimize your
multilingual websites for better SERP results. Our teams can provide both
organic Search Engine Optimization (SEO) and Search Engine Advertising
(SEA) such as Pay-Per-Click (PPC), paid inclusions or contextual advertising
to help you achieve better visibility in country-specific search engines, which
will lead to increased traffic and ROI with your multilingual version websites.
For more information on issues specific to search engine marketing (SEM),
you may wish to review our previous blogs:
A Multilingual Search Engine Marketing (SEM) Primer
Arabic SEO and Localization
Global SEO: 4 Top Factors

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Please feel free to contact GPI at info@globalizationpartners.com with
any questions about our language and technology services. Also let us
know if you have any interesting blog topics you would like us to cover in our
future blogs. You may request a complimentary Translation Quote for your
projects as well.
Global SEO
Schema, Schema Markups, Global SEO, SEO,
SEM, SERPs
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