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IIP-SaaS Workshop


14 September 2010




                    © 2010 Exact |
Toine Hurkmans, Principal Research
Marcel van de Sandt, Director Product Management
Ronald Dähne, Product Line Manager



www.exact.com




                                              © 2010 Exact |
IIP-SaaS 16th September 2010



16:00 Opening
16:05 Over Exact
16:20 SaaS strategie Exact
16:45 Samenwerking TU Delft
17:00 Uitdagingen systeem architectuur
17:45 Korte Break
18:15 Uitdagingen service architectuur
19:15 Einde




                                         © 2010 Exact | 3
Exact. And it all comes together.


IIP-SaaS session 16 September 2010




                                     © 2010 Exact |
Welcome to our community




      Exact Insight - And it all comes together.   © 2010 Exact | 5
Agenda



                                           Our History
                                           Exact Today
                                           Our Target Market
                                           Our Proposition
                                           Our Offering
                                           Solution Benefits




     Exact - And it all comes together.                         © 2010 Exact | 6
What does Exact do?




                      © 2010 Exact |
                        2009
Our DNA Statement



                                            Our entrepreneurial roots and
                                             mindset drive us to serve
                                             entrepreneurial businesses with
                                             information technology since
                                             1984.


                                            We support people in being in
                                             control of their business and in
                                             having the freedom to
                                             concentrate on what is important
                                             to them.




      Exact - And it all comes together.                            © 2010 Exact | 8
How we started



                                           Our business was started by a few
                                           students in 1984.

                                           They believed in serving the
                                           entrepreneurial world with
                                           information technology.

                                           25 years later, we still believe the
                                           same thing.

                                           We’re just a little bigger.




      Exact - And it all comes together.                                 © 2010 Exact | 9
Exact Today




With approximately 2,200 people in 40 countries, we serve over
100,000 local and international companies in more than 125
countries and provide our business software solutions in more than
40 languages.

We have been listed on the NYSE Euronext Amsterdam since June
1999 and our revenues amounted to €232.5 million in 2009.




         Exact - And it all comes together.              © 2010 Exact | 10
Our Global Presence




  Our subsidiaries
  Countries in which we have customers
          Exact - And it all comes together.   © 2010 Exact | 11
Organization Structure




                                         Exact
                                       Corporate




Netherlands          EMEA                     APAC   Americas   Longview




         Exact - And it all comes together.                     © 2010 Exact | 12
What is our target market?




                         © 2010 Exact |
                           2009
Exact’s Target Market




                                           SAP, Oracle


                                           Infor, IFS,
                                           Lawson

                                           Microsoft,
                                           Epicor,
                                           Exact,
                                           Sage

                                           Intuit



      Exact - And it all comes together.   © 2010 Exact | 14
Main customer types



 Start-up / Entrepreneur
  We understand that as a start-up or entrepreneur, when you have
  your own business, you simply have to do everything yourself.


 Traditional SMB company
  We understand that as your company grows, so does the number
  of departments, functions, suppliers and customers that need to
  be managed.


 International company
  We understand that working across an international network of
  subsidiaries brings daunting cultural and business challenges.


        Exact - And it all comes together.              © 2010 Exact | 15
Exact. And it all comes together.




Our Proposition

Our entrepreneurial roots and mindset drive us to serve
entrepreneurial businesses with information technology
since 1984.

We support people in being in control of their business
and in having the freedom to concentrate on what is
important to them.



                                                     © 2010 Exact |
Supporting Value Creation



                                            Our solutions support all
                                            business activities throughout
                                            the value chain.


                                            You can manage your:
                                                Employees
                                                Customers
                                                Suppliers
                                                Finances



  Our solutions enable customers to focus on their unique
               challenges and opportunities.


       Exact - And it all comes together.                      © 2010 Exact | 17
The current reality




       Exact - And it all comes together.   © 2010 Exact | 18
Our product families




       Exact - And it all comes together.   © 2010 Exact | 19
Key solution benefits




Designed for the                   Growing alongside the   Rapid results for our
entrepreneurial world                    business                    customers




           Exact - And it all comes together.                   © 2010 Exact | 20
Designed for your start-up



                                           Your business needs to stay alive
                                           without spending too much time
                                           on administration and finances.

                                           Our solutions help you minimize
                                           the time spent administrating
                                           your business.

                                           You’re always on top of your
                                           finances, and always on top of
                                           your work.




      Exact - And it all comes together.                          © 2010 Exact | 21
Growing with your SMB



                                           The number of departments,
                                           functions, suppliers and
                                           customers that need to be
                                           managed will increase as your
                                           company grows.

                                           Staying on top of your business
                                           activities while limiting your
                                           overhead is essential.

                                           Our solutions can expand to
                                           support all your business
                                           activities and adapt to your
                                           changing requirements.




      Exact - And it all comes together.                          © 2010 Exact | 22
Rapid results for your international
business


                                            You want to operate
                                            internationally but at the cost
                                            and speed of running your
                                            business locally.

                                            Our global solution comes with a
                                            rapid, standardized
                                            implementation enabling to be
                                            up and running quickly across a
                                            network of international
                                            subsidiaries

                                            This facilitates local acceptance
                                            and accelerates consolidation,
                                            resulting in fast value delivery on
                                            a global scale.

       Exact - And it all comes together.                           © 2010 Exact | 23
© 2010 Exact |
  2009
Exact Online

SaaS @ Exact




               © 2010 Exact |
Agenda



 Why SaaS
 New partnerships
 For Exact




9/17/2010            © 2010 Exact | 26
Why SaaS




9/17/2010       © 2010 Exact | 27
Why SaaS



 Customers/accountants start asking
 New players




 International trends




 The next big shift

9/17/2010                              © 2010 Exact | 28
Accountant and entrepreneur




            Payments/statements   Depreciations




                 Invoices           Tax/VAT




9/17/2010                                         © 2010 Exact | 29
Why



 Convenience
      Collaboration with accountant
      No hassle with software installations, servers, updates
      Any place, any time
 Controlled investment, subscription




9/17/2010                                                  © 2010 Exact | 30
What



 Bookkeeping
 For smaller companies and their accountants
 Started in the Netherlands




9/17/2010                                       © 2010 Exact | 31
Current status



 Available in the Netherlands, Belgium and Turkey
 Proven SaaS environment




9/17/2010                                            © 2010 Exact | 32
New partnerships




9/17/2010               © 2010 Exact | 33
Banks



Example:
Statements of Rabobank are automatically available in Exact
Online
Payments from Exact Online are automatically available at
the Rabobank



                         Payments


                        Statements




9/17/2010                                          © 2010 Exact | 34
Credit services




9/17/2010         © 2010 Exact | 35
Goverment/taks authorities




VAT
Tax



9/17/2010                    © 2010 Exact | 36
e-Invoicing



            Digipoort   BSP   ….




9/17/2010                     © 2010 Exact | 37
Content



 CAO´s




 Adresses (Chamber of Commerce)




9/17/2010                          © 2010 Exact | 38
For Exact




9/17/2010        © 2010 Exact | 39
Business wise



 Changing revenue model
 Direct model
 Real time insights
      Usage
      Performance
      Activity




9/17/2010                  © 2010 Exact | 40
Technical



 Hosting
      Cost of ownership
      Scalability




 Security




9/17/2010                  © 2010 Exact | 41
Technical


 Multi tenant architecture




 Single source
      All users are on the same version
      Rapid deployment

9/17/2010                                  © 2010 Exact | 42
Customer insight




9/17/2010          © 2010 Exact | 43
9/17/2010   © 2010 Exact | 44
              2009
IIP-SaaS Workshop


Exact & TU Delft Collaboration




                                 © 2010 Exact |
Exact & TU Delft Collaboration




                                 © 2010 Exact |
Exact & TU Delft Collaboration




                            Knowledge Exchange




                                 Research



      Industry meets Academic World

                                             © 2010 Exact | 47
Focus on Software as a Service


                                   Technology Process
Computer Science                   Management
      Software Evolution
      Software Architecture                Business Modeling
      Model Driven Engineering             Technology Management
      Rich Internet Applications           Information Systems
                                           Governance




Industrial Design

    User Experience
    Innovation Management
    Product Innovation
    Design Techniques


                                               © 2010 Exact | 48
Challenges SaaS




   Software Architecture   Service Architecture
       (Technology)            (Business)




                                          © 2010 Exact | 49
SaaS & Software Architecture
Multi-Tenant Systems




                               © 2010 Exact |
Why Multi-Tenant Systems?




     Single-Tenant versus Multi-Tenant

                                    © 2010 Exact | 51
Multi-Tenant Systems for IT


   Tenant 1
                                       Multi tenant application


                 Tenant 2

  application


     database
                application


                   database      vs.
   Tenant 3


                    Tenant 4                  Tenant 1
                                              Tenant 2

  application                                 Tenant 3
                                              Tenant 4
     database      application


                      database




                                                         © 2010 Exact | 52
Why Multi-Tenant Systems?



 Economy of Scale
    Sharing Resources
    Optimize utilization


 Minimize Total Cost of Ownership per Tenant
    Software
    Hardware
    Professional Services




                                                © 2010 Exact | 53
Challenges for Multi-Tenant SaaS



 Performance
 Scalability
 Customization
 Security
 Zero-downtime
 Maintenance




                                   © 2010 Exact | 54

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Iip saa s - kennissessie exact - tu delft - deel 1

  • 1. IIP-SaaS Workshop 14 September 2010 © 2010 Exact |
  • 2. Toine Hurkmans, Principal Research Marcel van de Sandt, Director Product Management Ronald Dähne, Product Line Manager www.exact.com © 2010 Exact |
  • 3. IIP-SaaS 16th September 2010 16:00 Opening 16:05 Over Exact 16:20 SaaS strategie Exact 16:45 Samenwerking TU Delft 17:00 Uitdagingen systeem architectuur 17:45 Korte Break 18:15 Uitdagingen service architectuur 19:15 Einde © 2010 Exact | 3
  • 4. Exact. And it all comes together. IIP-SaaS session 16 September 2010 © 2010 Exact |
  • 5. Welcome to our community Exact Insight - And it all comes together. © 2010 Exact | 5
  • 6. Agenda  Our History  Exact Today  Our Target Market  Our Proposition  Our Offering  Solution Benefits Exact - And it all comes together. © 2010 Exact | 6
  • 7. What does Exact do? © 2010 Exact | 2009
  • 8. Our DNA Statement  Our entrepreneurial roots and mindset drive us to serve entrepreneurial businesses with information technology since 1984.  We support people in being in control of their business and in having the freedom to concentrate on what is important to them. Exact - And it all comes together. © 2010 Exact | 8
  • 9. How we started Our business was started by a few students in 1984. They believed in serving the entrepreneurial world with information technology. 25 years later, we still believe the same thing. We’re just a little bigger. Exact - And it all comes together. © 2010 Exact | 9
  • 10. Exact Today With approximately 2,200 people in 40 countries, we serve over 100,000 local and international companies in more than 125 countries and provide our business software solutions in more than 40 languages. We have been listed on the NYSE Euronext Amsterdam since June 1999 and our revenues amounted to €232.5 million in 2009. Exact - And it all comes together. © 2010 Exact | 10
  • 11. Our Global Presence Our subsidiaries Countries in which we have customers Exact - And it all comes together. © 2010 Exact | 11
  • 12. Organization Structure Exact Corporate Netherlands EMEA APAC Americas Longview Exact - And it all comes together. © 2010 Exact | 12
  • 13. What is our target market? © 2010 Exact | 2009
  • 14. Exact’s Target Market SAP, Oracle Infor, IFS, Lawson Microsoft, Epicor, Exact, Sage Intuit Exact - And it all comes together. © 2010 Exact | 14
  • 15. Main customer types  Start-up / Entrepreneur We understand that as a start-up or entrepreneur, when you have your own business, you simply have to do everything yourself.  Traditional SMB company We understand that as your company grows, so does the number of departments, functions, suppliers and customers that need to be managed.  International company We understand that working across an international network of subsidiaries brings daunting cultural and business challenges. Exact - And it all comes together. © 2010 Exact | 15
  • 16. Exact. And it all comes together. Our Proposition Our entrepreneurial roots and mindset drive us to serve entrepreneurial businesses with information technology since 1984. We support people in being in control of their business and in having the freedom to concentrate on what is important to them. © 2010 Exact |
  • 17. Supporting Value Creation Our solutions support all business activities throughout the value chain. You can manage your:  Employees  Customers  Suppliers  Finances Our solutions enable customers to focus on their unique challenges and opportunities. Exact - And it all comes together. © 2010 Exact | 17
  • 18. The current reality Exact - And it all comes together. © 2010 Exact | 18
  • 19. Our product families Exact - And it all comes together. © 2010 Exact | 19
  • 20. Key solution benefits Designed for the Growing alongside the Rapid results for our entrepreneurial world business customers Exact - And it all comes together. © 2010 Exact | 20
  • 21. Designed for your start-up Your business needs to stay alive without spending too much time on administration and finances. Our solutions help you minimize the time spent administrating your business. You’re always on top of your finances, and always on top of your work. Exact - And it all comes together. © 2010 Exact | 21
  • 22. Growing with your SMB The number of departments, functions, suppliers and customers that need to be managed will increase as your company grows. Staying on top of your business activities while limiting your overhead is essential. Our solutions can expand to support all your business activities and adapt to your changing requirements. Exact - And it all comes together. © 2010 Exact | 22
  • 23. Rapid results for your international business You want to operate internationally but at the cost and speed of running your business locally. Our global solution comes with a rapid, standardized implementation enabling to be up and running quickly across a network of international subsidiaries This facilitates local acceptance and accelerates consolidation, resulting in fast value delivery on a global scale. Exact - And it all comes together. © 2010 Exact | 23
  • 24. © 2010 Exact | 2009
  • 25. Exact Online SaaS @ Exact © 2010 Exact |
  • 26. Agenda  Why SaaS  New partnerships  For Exact 9/17/2010 © 2010 Exact | 26
  • 27. Why SaaS 9/17/2010 © 2010 Exact | 27
  • 28. Why SaaS  Customers/accountants start asking  New players  International trends  The next big shift 9/17/2010 © 2010 Exact | 28
  • 29. Accountant and entrepreneur Payments/statements Depreciations Invoices Tax/VAT 9/17/2010 © 2010 Exact | 29
  • 30. Why  Convenience  Collaboration with accountant  No hassle with software installations, servers, updates  Any place, any time  Controlled investment, subscription 9/17/2010 © 2010 Exact | 30
  • 31. What  Bookkeeping  For smaller companies and their accountants  Started in the Netherlands 9/17/2010 © 2010 Exact | 31
  • 32. Current status  Available in the Netherlands, Belgium and Turkey  Proven SaaS environment 9/17/2010 © 2010 Exact | 32
  • 33. New partnerships 9/17/2010 © 2010 Exact | 33
  • 34. Banks Example: Statements of Rabobank are automatically available in Exact Online Payments from Exact Online are automatically available at the Rabobank Payments Statements 9/17/2010 © 2010 Exact | 34
  • 35. Credit services 9/17/2010 © 2010 Exact | 35
  • 37. e-Invoicing Digipoort BSP …. 9/17/2010 © 2010 Exact | 37
  • 38. Content  CAO´s  Adresses (Chamber of Commerce) 9/17/2010 © 2010 Exact | 38
  • 39. For Exact 9/17/2010 © 2010 Exact | 39
  • 40. Business wise  Changing revenue model  Direct model  Real time insights  Usage  Performance  Activity 9/17/2010 © 2010 Exact | 40
  • 41. Technical  Hosting  Cost of ownership  Scalability  Security 9/17/2010 © 2010 Exact | 41
  • 42. Technical  Multi tenant architecture  Single source  All users are on the same version  Rapid deployment 9/17/2010 © 2010 Exact | 42
  • 43. Customer insight 9/17/2010 © 2010 Exact | 43
  • 44. 9/17/2010 © 2010 Exact | 44 2009
  • 45. IIP-SaaS Workshop Exact & TU Delft Collaboration © 2010 Exact |
  • 46. Exact & TU Delft Collaboration © 2010 Exact |
  • 47. Exact & TU Delft Collaboration Knowledge Exchange Research Industry meets Academic World © 2010 Exact | 47
  • 48. Focus on Software as a Service Technology Process Computer Science Management Software Evolution Software Architecture Business Modeling Model Driven Engineering Technology Management Rich Internet Applications Information Systems Governance Industrial Design User Experience Innovation Management Product Innovation Design Techniques © 2010 Exact | 48
  • 49. Challenges SaaS Software Architecture Service Architecture (Technology) (Business) © 2010 Exact | 49
  • 50. SaaS & Software Architecture Multi-Tenant Systems © 2010 Exact |
  • 51. Why Multi-Tenant Systems? Single-Tenant versus Multi-Tenant © 2010 Exact | 51
  • 52. Multi-Tenant Systems for IT Tenant 1 Multi tenant application Tenant 2 application database application database vs. Tenant 3 Tenant 4 Tenant 1 Tenant 2 application Tenant 3 Tenant 4 database application database © 2010 Exact | 52
  • 53. Why Multi-Tenant Systems?  Economy of Scale  Sharing Resources  Optimize utilization  Minimize Total Cost of Ownership per Tenant  Software  Hardware  Professional Services © 2010 Exact | 53
  • 54. Challenges for Multi-Tenant SaaS  Performance  Scalability  Customization  Security  Zero-downtime  Maintenance © 2010 Exact | 54