WOMEN PRESERVE & MEN CONQUER
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How is the behavior of women and men in online and what are the differences between them. A short glimpse on the relation between brands and social media.
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WOMEN PRESERVE & MEN CONQUER
- 1. WOMEN PRESERVE MEN CONQUER Lacramioara Loghin Stefan Andrei
- 2. With 13 years experience in research, Lacrămioara Loghin is managing since 2008 the activity of Exact Cercetare & Consultanţă, company specialized in market research, opinion surveys and marketing consulting services. Lacrămioara started her research career in radio, being now one of the most appreciated media research experts. She also occupies since 2012 the Presidency of the Radio Audience Association (ARA). Ştefan has 12 years business & product development experience in areas like media, marketing and research. He started his career working for major Romanian market research companies, taking part in more than 350 research projects. In the past years, he has also shared his knowledge as a trainer in business development product development and research. Lacramioara Loghin Stefan Andrei Who are we?
- 3. We will talk about... 1st The Online Woman 2nd Women vs. Men in SM 3rd Relation with the brands in SM
- 4. 4 2.440.000 women Internet users aged 15-49 urban our target
- 5. 5 1.630.000 women online shoppers aged 15-49 urban commercial target
- 6. 6 WOMEN, more & more present in digital 87% 93% 2011 NOW Almost all women own a Facebook account now Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
- 7. 7 WOMEN, more & more present in digital 61% 83% 2011 NOW 83% navigate on Facebook on a daily basis Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
- 8. 8 45% use a smartphone to navigate on Facebook every day WOMEN, addicted to Facebook Target: women, smartphone owners Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
- 9. 9 WOMEN, more & more present in digital 23% 33% 2011 NOW One Third own a LinkedIn account now Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
- 10. 10 40% also use other social networks every week WOMEN, addicted to social media in general Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
- 11. 11 82% use a Search Engine every day 48% look for video/movies every day (YouTube, Trilulilu.ro etc) 34% use a news site every day WOMEN seek for information
- 12. 12 Perspective on women and men’s brain
- 13. 13 FACT: WOMEN like to communicate… a lot!
- 14. 14 79% use an email account every day (Yahoo, Gmail, Hotmail etc.) 51% use a chat every day 49% use SMS’s daily WOMEN like to communicate a lot Exact C&C, Digital Barometer, 2011 & 2013, 600 respondents
- 16. 16
- 17. 17 Men & Women … look for different aspects in Social Media
- 18. 18 find old friends on FB
- 19. 19 find old friends on FB, 70%
- 20. 20 make new friends on FB
- 21. 21 make new friends on FB, 36%
- 22. 22 be in touch with their friends on FB
- 23. 23 be in touch with their friends on FB, 88%
- 25. 27 click like daily, 40%
- 26. 28 use forums to find new information about brands
- 27. 29 use forums to find new information about brands, 35%
- 28. 30 also use traditional media more to find information about brands (TV ads, newspapers/magazines, brochures)
- 29. 31 also use traditional media more to find information about brands
- 30. 32 LOOK for… Brand Pages to find more information WAIT for… information about brand on their own FB Wall
- 31. 33 LOOK for… WAIT for…
- 33. 35 Actually…we didn’t win anything, we barely finished
- 36. 38 What about their relation with the brands in online?
- 37. 39 fans of a brand page 69% 64%
- 38. 40 read other people‘s opinion about a brand Why fans?
- 39. 41 read other people’s opinion about a brand, 49% (follow)
- 40. 42 brand pages include links to online shopping Why fans?
- 41. 43 brand pages include links to online shopping, 67% (multi-tasking)
- 42. 44 A woman can: read, listen to music, cook, see what her husband is doing and talk to her best friend on the phone all in the same time Men: When reading a map in the car, they turn off the music
- 43. 45 show everybody I prefer that brand Why fans?
- 44. 46 show everybody I prefer that brand, 25% (admiration)
- 45. 47 feel I’m part of brand community Why fans?
- 46. 48 feel I’m part of brand community, 22% (acceptance)
- 48. 50 offers me a social status (power)
- 49. 51 the brand page include widgets, applications Why fans?
- 50. 52 the brand page includes widgets, applications, 51% (play)
- 52. 54 find discounts, coupons, special offers, 47% (responsibility)
- 53. 55 Attention! We do not sell FB!
- 54. 56 WOMEN ARE MORE OPEN TO BUY DIRECTLY ON FACEBOOK 45% WOMEN vs. 32% MEN
- 55. 57 VENUS – THE PRESERVER spend more time on FB waiting for “Prince Charming” brand read, like & share (word of mouth) multi-tasking coupons, offers, discounts communication is entertainment preserving friends & relationships is the key
- 56. THANK YOU FOR YOUR COOPERATION! Your Contact Lacramioara Loghin, Managing Director Tel.: 0724.212.478; E-mail: lacramioara.loghin@exactcc.ro Stefan Andrei, Business Approach for Market Research Tel.: 0745.388.986; E-mail: stefan.andrei@exactcc.ro www.exactcc.ro