2014 Google analytics powerpoint presentaion that help people get a better understanding on some top metrics to track in Google Analytics.

2. Table of Contents
• Audience Location
• All Referrals
• Audience Engagement Flow
• Mobile Traffic Behaviour
• Traffic Sources
• Social Media Traffic
• Site Content Trends
• Page Bounce Rates

3. Audience Location
Audience Location
Go to: Audience > Location
• Looking at this report will help
you understand your customers movements.
• Not all customers search in the location
where they buy from.

4. All Referrals
All Referrals
Go to: Acquisition > All Referrals
• This area shows what websites people came from
to get to your websites
• If running a Google Display AdWords campaign
some referrals can be coming from your ads
• Rectify this problem by linking your AdWords
campaign to your Google analytics

5. Audience Engagement
Audience Engagement Flow
Go to: Audience > User Flow
Great visual of the customer journey
Important metrics to track
Go to: Audience > Overview
• Sessions – Multiple Visits
• Users – Unique Visitors
• Page views – average pages viewed
• Bounce Rate – Not going to another page

6. Mobile Traffic Behaviour
Mobile Traffic Behaviour
Go to: Audience > Overview > Mobile
• Better bounce rates indicate a better mobile user experience
• Understand what devices are worth optimising for

7. Traffic Sources
Traffic Sources
Go to: Acquisition> Location
• Determine the strengths and
weaknesses of an online marketing
campaign
• Increase ROI understand what working
• Keep in mind some of these traffic
sources might assist other clicks

8. Social Media Traffic
Social Media Traffic
Go to: Acquisition> Social > Overview
• This metric identifies the top social media referrals
and can help you target your social marketing.
• Set up goals and track how likely your customers
will convert in to a sale.

9. Site Content Trends
Site Content Trends
Go to: Behavior > Site Content > All Pages
• Understand what content is driving traffic
• Check what products are searched more
• Use in page analytics to see where
customers are clicking
• Segment data find out what devices people
use to view different pages

10. Page Bounce Rates
Page Bounce Rates
Go to: Behavior > Overview
Bounce Rate is the percentage of single-page
sessions (i.e. sessions in which the
person left your site from the entrance
page without interacting with the page).
There are a number of factors that
contribute to your bounce rate.
Eg. Came to a page and didn’t click
through to another page on your
websites.