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Introduction to User Experience

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An introduction to User experience delivered to students at KTH in Stockholm

An introduction to User experience delivered to students at KTH in Stockholm

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Introduction to User Experience Introduction to User Experience Presentation Transcript

  • JAMES MCCONNELL // UX & INTERACTION DESIGNER &ADNAN YAFI // INTERACTION DESIGNER18th FEBRUARY 2013KTHUXAN INTRODUCTION TO USER EXPERIENCE DESIGN
  • SCREEN INTERACTIONAGENDAfirst halfWe are Screen InteractionWhat is User Experience?User Experience design principlesThe Benefits of UX designQUIZ TIME
  • JAMES MCCONNELL // UX & INTERACTION DESIGNER 23RD JANUARY 2013SCREEN INTERACTIONWE ARE
  • SCREEN INTERACTIONADNAN YAFIJAMES MCCONNELL4
  • SCREEN INTERACTION 6
  • SCREEN INTERACTIONKTH 2006, Computer Science (Datateknik)with a focus on HCI7
  • SCREEN INTERACTION 8
  • UX & HCIDEVELOPMENT
  • SCREEN INTERACTION 10
  • UX & HCIDEVELOPMENT
  • We have a vision to simplify everyday lifefor people through the digital servicesthey use.
  • SCREEN INTERACTION 14
  • SCREEN INTERACTIONTbroad understanding in various disciplinesdeep knowledge in a specific field15
  • SCREEN INTERACTION01What is User Experience?
  • SCREEN INTERACTIONA USER EXPERIENCE IS...The sum of interactions a person has with a product or service.
  • SCREEN INTERACTION
  • SCREEN INTERACTIONIt’s easy to use.It’s fast.It’s usable.It has a nice, simple home page.It gives me what I want.It’s accurate and finds results quickly.It’s focused and does not get too far away from its core value—and that’s search.
  • SCREEN INTERACTIONPHILOSOPHY1. Focus on the user and all else will follow.http://www.google.com/about/company/philosophy/
  • SCREEN INTERACTIONTITLE IN CAPSEtiam porta sem malesuada magna mollis euismod. Cumsociis natoque penatibus et magnis dis parturient montes,nascetur ridiculus mus. Aenean lacinia bibendum nulla sedconsectetur. Cras mattis consectetur purus sit ametfermentum.21The experience does not start and end atthe interface.
  • SCREEN INTERACTIONA USER EXPERIENCE ISSUBJECTIVE.
  • SCREEN INTERACTIONBORN 1948MALEBRITISHMARRIEDSUCCESSFULWEALTHY2 KIDSLIKE DOGSLOVE OF THE ALPS
  • SCREEN INTERACTIONHABITS // CULTURE // SOCIAL CONTEXT // MOTIVATIONSDID YOU CONSIDER...?BORN 1948MALEBRITISHMARRIEDSUCCESSFULWEALTHY2 KIDSLIKE DOGSLOVE OF THE ALPS
  • SCREEN INTERACTIONCONTEXTISKING
  • SCREEN INTERACTION02UX Design Principles
  • SCREEN INTERACTION“You’ve got to start with thecustomer experience and workback toward the technology,not the other way around.”
  • SCREEN INTERACTIONBUSINESSNEEDSUSERNEEDSUX
  • SCREEN INTERACTIONBUSINESSNEEDSUSERNEEDSUX
  • SCREEN INTERACTIONUSER CENTERED DESIGN
  • SCREEN INTERACTIONMEET BASIC EXPECTATIONS
  • SCREEN INTERACTION
  • SCREEN INTERACTION
  • PEOPLE
  • ACTIVITY
  • CONTEXT
  • SCREEN INTERACTIONVIDEO
  • VIDEO
  • who?why?what?when?where?how?
  • SCREEN INTERACTIONHOW DOES KNOWING ALL THISHELP TO DESIGN A GREAT UX?
  • SCREEN INTERACTIONDiscuss in pairs.Think about the activity, context & person.What would you change, add, or remove to create abetter user experience?
  • SCREEN INTERACTION03The Benefits of UX Design
  • SCREEN INTERACTIONUX IS WORTH...?43
  • SCREEN INTERACTIONUX IS WORTH...?44$1 BILLION
  • SCREEN INTERACTIONusefulusabledesirablemagicalearly adopters recurrent users sharers ambassadorsUSERVALUEBUSINESS VALUE
  • SCREEN INTERACTIONQUIZ
  • SCREEN INTERACTIONOur vision is to ________ everyday life for peoplethrough the digital services they use.The experience does not start and end at the________.Context is ____.
  • SCREEN INTERACTIONAGENDAsecond halfUX Strategy & ProcessProcess in RealityDesirable UXCareersQUIZ TIMEWrap up
  • SCREEN INTERACTION04UX strategy & process
  • REQUIREMENTSCONTEXT OF USEBUSINESS NEED OR OPPORTUNITYCONCEPT / IDEAEXISTING SOLUTIONSUSER FLOWSPEOPLE & PERSONASPROTOTYPINGKNOWLEDGEWIREFRAMINGVISUAL DESIGN
  • PEOPLE & PERSONAS‣ Who will use it?‣ Why will they use it?
  • SCREEN INTERACTION
  • SCREEN INTERACTION
  • SCREEN INTERACTIONPERSONAS
  • - LAUNCH- LISTEN & LEARN- REITERATE
  • SCREEN INTERACTION05Process in Reality
  • PC PICTURE
  • PC PICTUREVS
  • RESEARCHINFORMATIONARCHITECTUREINTERACTIONDESIGN
  • SUSER FLOWSPROTOTYPINGWIREFRAMING
  • Ring Kundcenter0771-123 124Tillbaka till startsidanföräldrapenning6. Prata med din arbetsgivare7. Ansök om föräldrapenning8. Fler kontaktvägar till ossFöräldrautbildning för blivandewww.forsakringskassan.seOm mobila webbenSkicka e-postFörsäkringskassanRing Kundcenter0771-123 124Vanligaste sökningar - BostadBostadBlanketterBesöksadressFöräldrarpenningwww.forsakringskassan.seOm mobila webbenSkicka e-postÖvrigt - BostadTillbaka till startsidanFörsäkringskassanFörälderSjukBostadStuderandeVanliga tjänster i mobilenBeräkna prel. FPBeräkna prel. bostadsbidragAnmäl TFPBeställ EU-kortVisa alla tjänster i mobilenVabba på webben!Vi besvarar frågor på facebook!Mest ställda frågorStartsidaStuderand2314576Nivå 2Nivå 4
  • SCREEN INTERACTION06Desirable User Experiences
  • THE SMALL THINGS
  • THE SMALL THINGS
  • SCREEN INTERACTION07Careers
  • KTH UX PRESENTATION V 1.0
  • SCREEN INTERACTION 71No matter your role,EVERYONE plays a part in...
  • SCREEN INTERACTIONQUIZ
  • SCREEN INTERACTIONTo understand the different target groups we create________.______ tests help us to understand human behavioursand attitudes.The small things help to create __________ userexperiences.
  • SCREEN INTERACTION08Wrap up
  • SCREEN INTERACTIONfacebook.com/screeninteractiontwitter.com/screentwitt
  • SCREEN INTERACTIONAdnan YafiInteraction Designer+46 73 550 20 1176THANK YOUJames McConnellUX & Interaction Designer+46 7 3333 7216facebook.com/screeninteractiontwitter.com/screentwitt