A presentation I made at Ignite Lean Startup, December 2, 2012. Fuller explanation of the extremely worthy and helpful content is here: http://marketingnerdistry.com/category/lean-startup/lean-your-marketing/

1. Lean +
Marketing =
Luuuurve

2. The way many new
companies approach
marketing

3. Lean Startup
Process
Build | Measure | Learn

4. Build
The MVI:
Minimum Viable
Investment

5. Build
Explore in a canoe,
not an aircraft carrier

6. Build
Work
creative-er,
not pricier

7. Build
Tread lightly on
engineering resources

8. Measure
Start early and
stay focused

9. Measure
Your Key Performance
Indicator
What pays your bills?

10. Measure
Go deep
in the
funnel

11. Measure
Have a goal that is
specific and time-bound

12. Measure
Know how much you’re
willing to pay for success

13. Measure
Make tracking part
of the product plan

14. Measure
Everything’s
trackable

15. Learn
Create a
hypothesis

16. Learn
Control the conditions
with split tests

17. Learn
But if you can’t do a split,
control what you can

18. Learn
Check results
regularly & record
outcomes for posterity

19. Learn
Pump the
good, dump
the bad

20. SUCCESS.
Beth Morgan
@bethmorgan
beth@MarketingNerdistry.com
Photo credits by slide: 1,yogendra174; 2, Lourdes Nightingale; 3, aussiegall; 4, JD Hancock; 5, Bluenose Canoehead; 7, kalavinka; 8, dasjabbadas; 9, Brenda Starr;
10, wheredidyoubuythat.com; 11, mararie; 12, Ed Yourdon; 13, theiry49; 14, Michael Kappel; 15, peaceplusone; 16, shar ka; 17, pixyliao; 18, tomkellyphoto